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Yes, The Donor Pyramid is Really Dead

An Open Letter to Andrea Kihlstedt — Part 1

[I am responding to Andrea Kihlstedt’s Open Letter to me, Is The Donor Pyramid Really Dead, in the Guidestar blog. She was responding to my recent posts on the death of the Donor Pyramid in Fundraising Success Magazine: R.I.P. Donor Pyramid? and Maximize Social Business Blog How Social Media Toppled the Donor Pyramid – What that Means for Nonprofits.]

First, let me say this is a great dialogue to be having. The donor pyramid is a sacred dinosaur, and it’s good to challenge old assumptions from time to time. After all, the dinosaurs had a very good run, but even they became extinct.

Andrea says “no, the pyramid is alive and well,” making the case that (especially in capital campaigns) not all donors are equal. She also finds use for the pyramid in other campaigns, noting a Kickstarter campaign she recently worked on in which the biggest gifts came from donors who were approached face-to-face rather than via online strategies.

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How to Hire a Fundraiser: Practice and Psychology

I happen to currently be working with a number of nonprofits who are seeking to hire the perfect development officer. It’s got me thinking about what to look for in a candidate, and how to best assess someone’s likely ability to perform the job as you need them to perform it.

Of course, this will vary from organization to organization. But if you’re seeking someone to fill a one-person or two-person development shop, there is remarkable similarity in the performance habits (practice) and innate qualities (psychology) that will spell success.

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You’re Not Alone: What To Do When You Start To Fail at Fundraising

Once upon a time (around about 2008) a big mean recession cast its dark shadow over many a nonprofit. Grantors cut back on funding. Donors zipped up their wallets. Salaries and benefits got cut. Seasoned professionals were laid off, or left voluntarily. Others lasted awhile, but became increasingly discouraged.

Six years out from the biggest stock market crash since 1929, I’m beginning to hear a lot of organizations crying “Uncle!” These are the ones that, for reasons unbeknownst to them, have not rebounded. And they’re desperately trying to beat back the wolf at the door.

The thing they fear most? Failure.

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