I love this week’s links because they’re both thought-provoking and actionable. Pick one that speaks to you, and consider doing something different. Heck, the only way we grow is through experimenting. Take chances! Make mistakes!Continue Reading
In Part 1 we covered 5 steps to woo your donors with a communications strategy. Today we’ll look more closely at 9 key communications tools you can use effectively to build closer relationships with your supporters. Some are extraordinarily simple. It’s just that many nonprofits fail to use these tools consistently, or well. If you make a practice of doing so, you’ll be well ahead of the game.Continue Reading
You want to be the favorite child, don’t you?
Did you know that half of donors give 2/3rds of their annual giving to a single charity. That’s why you want to become the “favorite.” Wouldn’t it be terrific if your donors adopted you and thought of you as a member of their family?
Truly, that’s how important you want to become to your supporters. But it won’t happen just because you’re a “good cause.” There are oodles of great causes out there. Oodles. It will happen only when Continue Reading
Mixed bag today. From funny and unusual to serious and thought-provoking. You’ll definitely find something of interest here. Take a look!
Click-It: Low Hanging Fruit. This cartoon from Hugh MacLeod at Gaping Void made me wonder. How might this apply to your donor cultivation strategy? Maybe the reason you’re not finding more donors is that you’re just too lazy to get out the ladders? Maybe that’s okay with you. Is it? What if you were to get your whole team together and brainstorm what getting out the ladders might look like for you?
Power of Parody
There’s nothing like the power of parody to lighten our mood enough to really get us thinking “outside the box,” as it were. Check out these talented tweeters who know a thing or two about fundraising in the trenches. @FundraisingYoda, @FundraiseSpock, @thewhinydonor, @IneptFundraiser
Click-it: How we made 216 personalised thank you videos for our supporters in just 2 weeks, without spending a cent! This is awesome. From One Girl in Australia. Just read it and tell me if you don’t agree!
Click-it: Nonprofit executives: fundraising advice, tips, and exhortations is this month’s Nonprofit Blog Carnival collection of posts designed to help nonprofit CEOs who need support… infrastructure… staffing… and inspiration to carry out their missions. Lots of great tips from nonprofit leaders across the web (including one article from yours truly). You can also help this month’s host, Marc Pitman, with some important research.If you don’t know about the monthly Nonprofit Blog Carnival, sign up here.
Click-It: I recently posed this question on the “Examining Content Marketing” LinkedIn Group: “What’s more important? Nonprofit blog, website or social media? Why?” I’m reprinting the answer received from Lee Traupel, experienced marketing executive, social media and digital strategist with Linked Media Group.
“Social traffic pales in comparison to the quality of traffic that is generated via a blog. Content marketing overshadows social media and is a much better strategy. A blog is great for SEO, engagement with your community via comments, drives brand ROI with more “social engagement” via plugins, helps you build a brand story and can cement your NPO as a “thought leader” in your vertical.
Social media is great for syndicating content and it sends a “signal” to Google that your content is being shared (assuming it is). Your challenge is picking a social platform (probably one) and building out an engaged community.
Twitter is great for building a community but you don’t have the visual functionality and all the plugin functionality that Facebook provides a brand. But, getting traction on Facebook without advertising is very hard to do unless you have a dynamic community at the outset.
Brands forget Facebook is really an advertising platform “disguised” as a community. And, your competing on Facebook with millions of consumers who are sharing images and status updates at often times high volume. And, a Business Page has unique attributes vs. a Fan page.
Also, integrate a newsletter from day one – staid Newsletter marketing still trumps everything else including the latest kid on the block: social media.
Hope this is helpful…….”
Thanks Lee! It is.
Click-It: 3 Proven Blog Post Marketing Strategies That Most Bloggers Overlook. If you’re blogging you need to read Pushing Social by Stanford Smith. He’s my ‘go to’ guy. Here’s one of his most recent posts – jam-packed with information for you!
Speaking of …
Get yourself a blog. Please. Learn to offer up great content – the kind your audience wants. Learn to engage folks with content. Learn to promote content to bring in new supporters. .Just take my new E-Course: Charity Blogging Gold already!! Early Bird rate ends tomorrow. 4-week online course starts March 10th. You’ll learn a ton – or your money back!
Photo: Flickr, Isaac Torronterra
Earlier this year I posted on the ONE big thing nonprofits absolutely must do in 2014: Adopt an integrated (fundraising combined with communications – no more silos, please!) inbound marketing strategy.
Well… it seems like a lot of folks didn’t know what I meant. Or if they did know, they had a whole bunch of reasons why they thought they couldn’t or shouldn’t do it.
Apparently I have some ‘splainin’ to do!Continue Reading
What’s a blog, really? A blog is just a super-charged, dynamic website that will bring you many more visitors – and a lot more engagement — than your website does now. Doesn’t that sound like a tool that might help your fundraising?
Did you know that 70% of visitors to the average website never visit again? Done well, a blog drives traffic to you naturally… brings folks back for more… and even gets folks to share stuff you post on your blog with their own networks. It’s a hugely powerful tool for finding and engaging with people – your donors and potential supporters – and I’m not the only one who thinks so.
Of all the killer social engagement tools out there, none beats the blog. Still… some of you are dubious. Or your leaders are dubious. So if one of these 10 excuses is stopping you, read on to see how to overcome them.
An eclectic mix of interesting links today. What do you think? Plus… please scroll to the bottom and think about blogging as part of your fundraising mix. Seriously. I mean it. It will simplify your life. It’s a tool you’ll wonder how you lived without!Continue Reading
Keep telling yourself you need a better website to build greater awareness for your cause?
You can certainly do this. But are you asking the more important question?
Why the heck do you want greater awareness? And why would anyone want to be aware of you? Those are the questions too many nonprofits fail to ask. So ask. Seriously. Take a moment. I’ll wait.
“Because we want more people to know about us.”
“Because we want to educate them about what we do.”
“Because we want more people to support us.”
AHA! Now you’re getting somewhere.
Now ask yourself how getting a better website is going to get you more support. Chances are it won’t. Not really. Because folks are on a journey towards you that builds – from awareness… to interest… to engagement… to investment. And the kicker is that the latter two are where all the action happens. Awareness and interest alone are passive. They won’t get you the active investment you need to sustain your mission.
Engagement precedes investment!
Sadly, most nonprofit websites are lousy engagement vehicles. They’re especially lousy when compared with a blog.
Let’s look at 4 reasons why blogs trump websites for creating engagement:Continue Reading
Love Your Donors
Some special valentines today for you, and for your donors. Got that loving feeling? Don’t keep it to yourself. Share.Continue Reading
The Olympic torch. The lyrics remembered from a Whitney Houston song sung at the 1988 Olympics Opening Ceremonies. Chills ran down my spine. The hairs stood straight on my neck. Cheesy, I know. But it got to me.
We all yearn for that one moment where we step outside our daily, mundane lives and exceed our wildest expectations. When we’re bigger than ourselves.
We can’t all be gold medal athletes, but we can all be gold medal philanthropists. And gold medal philanthropy facilitators.
The Olympics lifts us up. At its best, philanthropy does this as well. It inspires us. It engages us fully. It’s addictive when done right.Continue Reading