How to Make Donors Happy to Say “Yes” to Your Fundraising Appeal


Help your donor blossom into a super-hero!

Today I’m going to tell you how to create a fundraising appeal that’s all about your donor’s happiness.

Because if you can persuade your donor that saying “yes” will make them happy, then you both win.

Don’t you want to make your donor feel like a winner?

Don’t you want to be a winner?Continue Reading

25 Secrets to Instantly Improve Your Annual Fundraising Appeal

Telling a secret

Do you want to know 25 secrets?


Are you starting to worry about whether you’ll raise enough money this year to meet your goals? Are you concerned because last year’s appeal didn’t raise as much as you had hoped? Are you fresh out of ideas for what to put into an appeal to generate the giving response you need to sustain vital programs?  Fear not!  Help is on the way!  Just use my “Happy October 25th” gift to you — this 25-point checklist — before you send anything to your printer!Continue Reading

Clairity Click-it: Cauldron Full of Free Nonprofit Resources

Take your donor down the pathway to passionate philanthropy

Take your donor down the pathway to passionate philanthropy


It’s almost Halloween, and a great time to think about how not to scare your donors away; rather, give them treats that will keep ‘em coming back year after year! Here are links to articles you may find helpful.

Plus, as usual, you’ll find a cauldron full of free resources – downloadable templates, webinars, cheat sheets, and more.  Take some time to continue your professional growth and education. It will make you stronger, I promise. Share with others on your staff too; there’s something for everyone!Continue Reading

6 Nonprofit Strategies to Raise Money Like “Mr. Wonderful”

Major Gift Fundraising Lessons from TV's "Shark Tank"

6 Major Gift Fundraising Lessons from TV’s Shark Tank


I could just say (1) prepare, (2) prepare, (3) prepare, (4) prepare, (5) prepare, and (6) prepare.

Did I mention that you really need to prepare?

Essentially, this is the meta-message of Shark Tank’s “Mr. Wonderful,” Kevin O’Leary, to would-be entrepreneurs seeking to get spots – and funding – on the television show. And the same advice holds true for nonprofiteers seeking investments from major donors.Continue Reading

Quick Nonprofit Guide to #GivingTuesday Jujitsu

If you’re planning ahead for #GivingTuesday, you’ve still got time to change your mind.

I’ve got a better idea for you.

Flip the idea and rather than asking folks to make a symbolic gift to you, why don’t you make a gift to them?

Continue Reading

Clairity Click-it: Basket of Delightful Nonprofit Resources

Take your donor down the pathway to passionate philanthropy

Take your donor down the pathway to passionate philanthropy


Here are some goodies to help you raise as much money as possible during the last quarter of the calendar year! Keep your focus on inspiring storytelling that sets you apart from everyone else, yet don’t forget that who you tell your story to matters as much as how you tell it.  As does where you disseminate it (hopefully not just by snail mail, but also online and face to face). Click on these links to helpful articles I hope will delight you.Continue Reading

Fixing a Wobbly World: What You Can Do to Restore Balance

Fixing a Wobbly World: What You Can Do to Restore Balance

We have a choice.


Here’s something I learned from a remarkable Sunday school teacher [who demonstrated by attempting to balance a pencil on one finger].

You see this pencil?  I can get it to balance here for a second or two. But then it wobbles. So I tweak it, to restore balance. If I neglect to tweak it, it falls. It may break. That’s life. An inevitable struggle to restore balance and affirm life. That’s the human condition. And our responsibility is to work ceaselessly to restore this balance and repair our world – which is ever in danger of breaking.

Continue Reading

Nonprofit Blog Carnival Call for Submissions: Tricks or Treats – How To Get and Sustain Major Gifts

Scream Pumpkin

 I need major donors, not candy! Well… maybe a Reese’s Cup.


I’m majorly S C R E A M I N G with delight to be hosting this month’s Nonprofit Blog Carnival!

So majorly, in fact, that the subject this month is TRICKS or TREATS How To Get and Sustain Major Gifts?

Tell us your tricks – the ones that work!

  • Do you HAUNT prospects through a series of managed ‘moves’?
  • Do you fly in on a BROOMSTICK and just drop in spontaneously?
  • How do you put them under your SPELL?

Tell us some treats – ways you wow your donors!

  • Smile like a JACK-O-LANTERN every time you think of them; then figure out a way to let them know?
  • Give them lots of virtual CANDY (seriously, do you use social media for any part of your major gifts strategy)?Continue Reading

5 Winning “Today” Strategies to Raise Money Smarter

If you can count to five, you can do this!

If you can count to five, you can do this!


If you could only do five things between now and the end of the year to make a noticeable difference in your nonprofit’s fundraising results, what would you do?

I’ve been writing recently about five subject areas – key priorities for success this year, and beyond.  Today I’d like to offer one BIG “to do” in each area to help you hone in on some actionable steps that will move the needle and have a transformative impact on your results.Continue Reading

3-Word Recipe Guaranteed to Raise Money

3_Word_Formula_to_Raise_MoneyI consider these three words the holy trinity of fundraising success.

They are simple.

They are easy to remember.

They really work.

Plus, if you wrap them up with some emotional color, you’ve got an offer that can’t be refused.

Let’s take a look.Continue Reading