How to Create an Ice Bucket-type Challenge for Your Nonprofit: A Formula for Success

fallon ice bucket hed 2014 How to Create an Ice Bucket type Challenge for Your Nonprofit: A Formula for Success

Jimmy Fallon and friends prepare to take the Ice Bucket Challenge

Are you wringing your hands because your boss or board wants you to come up with a viral social campaign to rival the “Ice Bucket Challenge?” Oy!

I was first introduced to this phenomenon one evening as I was watching the Jimmy Fallon show on t.v. Jimmy, some of his crew and his band all dumped buckets of ice water on their heads; then challenged the New York Jets to do so as well (Jimmy had been challenged by Justin Timberlake). I had no idea why they were doing it or what the “Ice Bucket Challenge” was about.Continue Reading

4 Tips to Getting Your Year-End Annual Fundraising Appeal Opened

Envelope 300x300 4 Tips to Getting Your Year End Annual Fundraising Appeal Opened

An envelope that screams “open me!” is the first step to a successful appeal.

My guess is that you’re starting to think about your year-end appeal. Good!

Because between mid November and December 31st many nonprofits will realize as much as 40% or more of their total giving for the calendar year. In fact, there’s research showing that 33% of December giving occurs on December 31st!

The holidays are a time when folks tend to feel grateful. They count their blessings and begin to get into a giving mood. If you’re not putting forward your most compelling fundraising offer at a time when folks are primed to give the most, you’re really missing your best opportunity.

I truly encourage you to SEIZE THE DAY and put forth your most compelling fundraising offer possible at this critical time of year. What makes a compelling fundraising offer? Aha! There’s a lot of art and science that goes into it (which I’ll be covering in great detail in my upcoming 5-week E-Course: Your Ultimate Guide to Successful Year-End Fundraising Appeals), but for now I want to concentrate on one significant – and often overlooked – piece of the year-end appeal puzzle.

Your carrier envelope must inspire folks to open it!

You can spend oodles of time crafting the most perfectly compelling copy in the universe. But if no one opens your envelope then you’ve completely wasted this effort. Time and time again I see nonprofits not even think about their envelope until the very last minute. By then there’s no time to think about it, let alone get what you finally do come up with printed!

Your appeal is no good if the envelope gets tossed right away. I receive my mail in my garage. I stand over my recycling bin, trying to discern which pieces will go there immediately, and which will get carried upstairs into the house. What will get your reader to bring your letter inside? Consider the following:

Plain envelope. I’m a huge fan of the plain white envelope with nothing. No logo. Not even your name. Just a return address (and a place where a volunteer who is adding personal notes can hand write their own name). It’s hard for folks to simply toss a mysterious plain envelope. Note: the post office won’t allow this unless you’re using a first-class stamp, so it’s for renewal and warm prospecting letters more than for direct mail acquisition.

Colored envelope. This is something to test. I’ve had a lot of success with brightly colored envelopes that don’t even match the design of the enclosed appeal. They simply stand out in the mail box and do their job of getting opened. Others have success using their brand colors so folks (who are already loyal) recognize them and open them because they love them.

Oversized envelope. This is another trick to get folks to take notice. An oversized envelope stands out in the mail. Of course, it requires extra postage and this can backfire, making folks think you’re using money for the wrong purposes. It works best for event invitations rather than annual appeals.

Envelope teaser. Direct mail fundraising guru Mal Warwick describes a range of needs that can be accomplished with a teaser, ranging from describing what’s inside to asking a question to starting a story. He also says “Often the best teaser is no teaser at all. Fundraising letters are almost always crafted to mimic personal letters, so teasers may well cheapen or undermine the effect the writer wants to achieve.” Use some judgment. And ask folks outside your office if the teaser would turn them on or off. And begin your own collection at home, noting which teasers get you to open the envelopes and which you’d be inclined to toss.

Do you have other tips for envelopes that scream “Open Me!”? Please share.

Year End Appeals Course 2014 cover 11 266x300 4 Tips to Getting Your Year End Annual Fundraising Appeal Opened

Back to School means Back to Giving Season

Last few days to catch the Early Bird Discount for Your Ultimate Guide to Successful Year-End Appeals E-Course.

Why not make this the year you really take things up a notch and hit a home run with your appeal? This course gives you everything you need to make this year’s solicitation package the best ever! And I’m collaborating with the awesome Mazarine Treyz, so you get two experts for the price of one. What have you got to lose? You can take it at your convenience in the comfort of your own home or office. And it’s guaranteed or your money back. Check out the curriculum here. Or simply register right now and get $30 off. The discount goes away after this Friday.

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Check Your Next Appeal Letter Against This 16-Point List Before Sending

16 balloon 225x300  Check Your Next Appeal Letter Against This 16 Point List Before Sending

Get Your 16-Point Checklist Here and Take Your Fundraising Appeal to New Heights

Are you starting to worry about whether you’ll raise enough money this year to meet your goals? Are you concerned because last year’s appeal didn’t raise as much as you had hoped? Are you fresh out of ideas for what to put into an appeal to generate the giving response you need to sustain vital programs?  Fear not!  Help is on the way!  Just use this 16-point checklist before you send anything to your printer.Continue Reading

It’s Not That Hard: 6 Secrets to Succeeding with Online Fundraising

6 spheres 300x225 It’s Not That Hard: 6 Secrets to Succeeding with Online Fundraising

The biggest secret? Everything works TOGETHER. No silos.

Julia C. Campbell and I were clearly separated at birth, and I’ve told her as much. Because I tend to agree – in spades – with everything she writes.  [Plus, her middle name is Claire, so what further proof is needed?]  Her recent article, 6 Ways Nonprofits Are Getting Online Fundraising All Wrong, is no exception.

Here are Julia’s 6 tips, to which I’ve added a few of my own thoughts (although they’re really not my own because there are no new ideas – and Julia and I think the same)!

1) Online fundraising does not work in a silo.

Julia reminds you that no fundraising or marketing effort works in a silo. This is SO important! Just building it isn’t enough. Whatever it may be. A blog. A Facebook page. A Twitter profile. A donation landing page. You name it. Sorry. They won’t call.  They won’t write.  They won’t wax on rhapsodically about your finer qualities. The most they might do is notice you out of the corner of their eye; then move on.

ACTION TIP: Convene a multi-disciplinary communications team. It’s on you to work it – together – as a full organization invested in engaging those folks who share your values. Whatever you do online must be supported by what you do offline. And vice-versa.

2) Online fundraising does not work if your website sucks.

And, by the way, these days if your website isn’t optimized for mobile it sucks. Because I’m willing to bet that a huge percentage of those who intentionally search for you, encounter you serendipitously or open email from you do so via mobile devices. And you’re losing them because…  you’re just so user-unfriendly. Also, if you only have one generic landing page, your website sucks. Folks want to give for the purpose/campaign that moved them. If you don’t reassure them – right away on the landing page – that this is how their gift will be allocated, then they’re going to jump ship. “Your gift reduces economic inequality” is not the same as “Yes! I want to send a kid to college today.” The average donation made through a branded checkout page is 38% larger than the average donation made through a generic page.

ACTION TIP: Check out this edition of the nonprofit blog carnival. It’s all about how to build, maintain and evaluate a great nonprofit website.

3) Online fundraising does not work if it is not easy.

Make your donation landing pages inviting, easy to navigate and persuasive. Research has indicated that websites lose 40% of visitors with every click – so make sure yours count! In fact, make your entire website a nice tasty treat for folks!  “What’s the nicest thing your website does for your constituents” is a question I sometimes pose to my clients. It turns out that one of the nicest things you can do for folks is make it really easy for them to have a conversation and give/receive feedback. Your website can be a way you collect/consolidate what is happening in multiple media channels so that constituents who wish to can find everything from a single portal.

ACTION TIP: Hubspot offers a free Nonprofit Guide to Calls to Action and Landing Pages to help you turn strangers into supporters.

4) Online fundraising does not work if no one knows about it.

This is a variation on just building it isn’t enough. You’ve got to work from a plan. Every chance you get, let folks know where to find you online.

ACTION TIP: Telling a great story in your e-news, blog, mailed newsletter, fundraising letter, web page or Facebook post? Include a “Donate!” link. Never waste the dose of inspiration you’ve provided. Don’t just leave would-be donors wishing they could give the story a happy ending. Take them by the hand and SHOW them how to do it!

5) Online fundraising is not a substitute for a major gifts program, planned giving program or annual campaign.

Online tools are a complement to nonprofit donor moves management. You’d be silly not to use them. But don’t abuse them. Just because you can doesn’t always mean you should. If your mail campaign is not as effective as you wish it were, throwing it out in favor of an email campaign is probably not the answer. My hunch is that you’d be better off going back to basics and clarifying your messaging. Get crystal clear on why your mission matters, and what’s in it for the donor if they join you.

ACTION TIP: Become a consummate “drip” story teller. Your donors want an ongoing tale. A little today. A little next week. And so forth. There’s no better delivery mechanism for “drip” storytelling than social media. And don’t get hung up on thinking it’s just Facebook or Twitter. It’s lots of things… email; texting; LinkedIn (where a lot of professionals, aka donors, are); Google+, Pinterest, Instagram, Flickr, YouTube, Yelp… if you start to ask, you’ll be surprised to find out what your donors are doing digitally.

6) Online fundraising does not work if you do not communicate your impact to your donors.

You can’t raise money if no one knows what you do. You really must integrate and adapt your marketing to support your fundraising. Don’t leave marketing staff, or your executive management and program staff either, to their own devices.  They’re apt to wax on and on about how wonderful you are, your newest Board member, and your years of service to the community. Readers will be exposed to graphs and pie charts and all sorts of impressive statistics designed to impress people and engage their rational minds. No, NO, no. That’s not going to serve your fundraising purposes. More and more the research reveals that people give from the heart, not the head. From emotion, not reason.

ACTION TIP: Develop a storytelling culture. Stop a minute to consider what you’ve got to “sell.” Your “program” or “service.” Right? But you’ve got to make it about more than that. Those are commodities. You’ve got to make it about hope, or ego or fear or empathy. Something emotional. The best nonprofit stories spin a tale of misfortune, struggle or conflict; depict a protagonist you come to care about, and then show your donor how to be the hero who creates the happy ending.

Year End Appeals Course 2014 cover 11 266x300 It’s Not That Hard: 6 Secrets to Succeeding with Online Fundraising

Back to School means Back to Giving Season

Speaking of showing your donors what’s in it for them…

One of the best ways to rock your annual appeal is to fill it with content that rewards your donor for acting. Learn how to do this — and much, much more — in my upcoming 5-week E-Course: Your Ultimate Guide to Successful Year-End Appeals. Typically nonprofits raise as much as 50 to 80% of their annual income at the end of the calendar year. Learn to take advantage of this time when donors are feeling most generous. Your annual appeal is a terrible thing to waste! Check out the curriculum here or grab the Early Bird deal and register here.  Full satisfaction guaranteed — or your money back.

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Why Your Nonprofit Should Dump Your Marketing Communications Program

Tips and Hints 300x249 Why Your Nonprofit Should Dump Your Marketing Communications Program

Puzzled why your old school marketing communications program isn’t delivering for you as you wished it would? HINT: Embrace content marketing.

Because I’ll bet you it’s not embracing two key elements essential to raising awareness and getting folks to engage with you in 2014 and beyond.

What’s that? (1) Content marketing. (2) Social media. For real.

Let me explain.Continue Reading

A Guide to Really Making Your Donors Your Heroes: Case Example

puppy love 300x300 A Guide to Really Making Your Donors Your Heroes: Case Example

Doggone it. You’re my hero!

You’ve probably heard this advice before. “Make your donors your heroes.” It’s a lot easier said than done.

As Jeff Brooks opined in You and your donors: Who’s the sidekick?, too often we get it backwards and tell donors how awesome we are; then we ask “How’d you like to be my sidekick?” Rather, we should think of ourselves as their sidekick.

One nonprofit director who truly understands this is Julia Wilson, E.D. of One Justice. [A former client of mine, I keep my eye on them like a proud Mama hen watching her little baby chick fly boldly off on her own). After their most recent, highly successful fundraising event, Julia wrote to me saying: Continue Reading

Clairity Click-it: Invest in Fundraising; Social Media Measurement; Donor Retention; Annual Fund; Major Gifts

Mouse mouse2 300x202 Clairity Click it: Invest in Fundraising;  Social Media Measurement; Donor Retention; Annual Fund; Major Gifts

Click it!

Invest in Fundraising

This end of July (can you believe it?) Clairity Click-it brings a lot of great tips about how to plan ahead to take your fundraising to new heights next year. We start with resources, move on to thinking about measuring success, and then end with three core programs every development program should have in place: Donor Retention, Annual Fund and Major Gifts. You’ve got just about a month to get your ducks in order before prime fundraising season begins. To your success!Continue Reading

What do Lukewarm Tapioca and Molten Chocolate Cake have to do with Fundraising?

molten chocolate cake 300x199 What do Lukewarm Tapioca and Molten Chocolate Cake have to do with Fundraising?

Does this get your attention? Is this a heart you could wrap your heart around? Make you want a taste?

Or… What Your Donors Won’t Tell You about Your Nonprofit Messaging.

At first blush, tepid tapioca and gooey hot chocolate might appear to have nothing whatsoever to do with securing vital resources to further your mission. Blush again.

Blush hard. Think of all the good things you could accomplish were you to more effectively master the art and science of fundraising. Feel the warm pink tinge beginning to creep up your neck as you embrace the errors of your ways over the past year. Or two. Or 10. Or even more.

Are you still doing things like it was 1985? 2000? 2008? If so, you should probably be embarrassed. Because I know very few organizations who are succeeding today using yesterday’s strategies.Continue Reading

A Baker’s Dozen of Nonprofit Blogging Do’s and Don’ts – Pt.2

baker2 A Baker’s Dozen of Nonprofit Blogging Do’s and Don’ts – Pt.2

I’ve baked up 7 more nonprofit blogging tips for you — so now you’ve got a full Baker’s Dozen!

Last week, in part 1 of this post, I encouraged you to begin blogging if you’re not doing so already. And, if you are, to do so more effectively. Make your blog the hub of your content marketing. It will simplify your life in so many ways, and become the anchor for your marketing communications and organizational branding.

Today, let’s continue with seven more “do’s and don’ts” to round out our baker’s dozen of nonprofit blogging tips:

Don’t 7: You don’t give credit where it is due.

It’s fine to derive inspiration from another source, but don’t claim the prose as your own.

Do 7:  When you cite other sources, attribute them.

If you quote someone, put quotation marks around their prose and state their name. If you want to be extra nice, include a hyperlink to their website or suggest to folks that they follow this person on one or more social media sites. I derived inspiration for this post from two articles on Hubspot by Nathan Yerian and Ginny Sosky. You can see them here and here.

Don’t 8: You don’t take time to edit your post.

This is one of my pet peeves, and it’s a real rookie mistake. Why put all that time into creating a great useful post that will draw readers to you, when you then repel them by including a bunch of typos and run-on sentences? It’s sloppy and stupid.

Do 8: Come back to your post the next day and edit it.

Remove redundancies. Eliminate jargon. Take out excess adverbs and adjectives. Run spell check. Break up big chunks of text. Use sub-heads, bold-face, color and images to draw the reader’s eye to your main points and make it easier to scan. Do it the next day, when you’re fresh and can look at your post from a different perspective.

Don’t 9: You let great get in the way of good.

This used to be a big problem for me. I’m a perfectionist by nature. It was hard for me to hit the “publish” button. Please learn from my mistakes and don’t obsess! If you’ve followed all of the “Do’s” outlined above, your post will be ready for prime time.

Do 9: Hit the “publish” button once you’ve done your due diligence.

Make yourself a checklist and post it next to your computer. Go through it after you’ve finished writing. Once you’re done, publish your post!

Don’t 10: You publish erratically.

Consistency is key if you want to build a following for your blog.

Do 10: Develop a content editorial calendar and stick to your publishing schedule.

It’s been said that those who fail to plan, plan to fail. A content editorial calendar keeps you organized and on track. You commit to your blog having a consistent presence, so your audience can commit to looking for you and reading you.  You don’t become one of those TV shows we all stopped watching because their schedule became so erratic we couldn’t remember when/where to find them. By planning ahead, you drive perseverance.

Don’t 11: You fail to include an image.

It’s often said that a picture is worth 1,000 words. When it comes to blog articles this is true in spades! Our culture is increasingly visual to the point where articles with images get 94% more views! Marketers who are embracing visual content are seeing huge returns in terms of more readers, leads, customers and revenue.

Do 11: Include at least one image in your blog post.

This should be a no-brainer based on the research cited above (and all over the internet). Your blog posts have a purpose. You want them to engage folks. Visual content is a huge driver of engagement. You can afford it, because there are plenty of online sites offering free image downloads today. Just search for them and pick one.  And check out Jeff Bullas’ The Ultimate Guide to Using Images in Social Media. He’ll give you all sorts of tips and tricks for using images to their greatest effect. Enough said.

Don’t 12: You fail to include a call to action as a next step.

Once you’ve published your post you want folks who read it to do something.   What is that? How will your readers know what you want them to do? Too often blog posts end with a whimper. The reader gets all the way to the end, only to be left with that lead balloon feeling of “so what?

Do 12: Include a clear call to action.

This will increase your conversion rate (i.e., turning first-time readers into subscribers; turning ongoing readers into donors) and improve the return on investment for the time you put into crafting and publishing your post. Simple calls to action include:

  • Subscribe to our blog.
  • Comment on this post.
  • Share this post.
  • Please donate.

For more on creating effective calls to action, read this free guide from Hubspot.

Don’t 13: You fail to build relationships.

When you ignore people who do as you’ve asked, it’s just plain rude. It discourages them. It can even anger them. Conversely, when you interact with folks it can encourage others to interact as well. Creating a dialogue is one of the primary benefits of a blog, enabling you to get to know your constituents in ways that were previously cost-prohibitive. Don’t waste your opportunities.

Do 13: Respond to folks who take the time to interact with you through your blog.

If they comment on your post, reply back to them. If they share your post on social media or via email, thank them. If one of your active constituents has their own blog, go to their site and make a comment or share their post. If you see they have a large following, ask them nicely if they would consider sharing your post with their network. And so forth.

binderlayingopen 550x634 1 e1405302761651 A Baker’s Dozen of Nonprofit Blogging Do’s and Don’ts – Pt.2

Discover How a Blog Can Drive Donor Acquisition, Retention and Support

If you found this post useful, you may be interested in my brand new  Nonprofit Blogging Playbook.

Get as many Guides as you want or need (if you buy all four, I offer a “Bundle Bargain” discount). A great blog is one of the best investments you can make in acquiring and retaining more donors. Learn how with this 4-volume set that will teach you (1) blog fundamentals; (2) content folks will want to read; (3) how to use your content to engage folks, and (4) how to promote your blog so it builds momentum and drives more potential supporters to your website. Plus, I stand by all my Clairification products.  If you’re not happy, there’s a no questions asked full refund policy. The only way to lose is by doing nothing. Don’t be a loser! 

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A Baker’s Dozen of Nonprofit Blogging Do’s and Don’ts – Pt.1

baker 300x280 A Baker’s Dozen of Nonprofit Blogging Do’s and Don’ts – Pt.1

Warm up with a baker’s dozen of nonprofit blogging tips.

If you’ve been reading Clairification you know by now that I’m a huge blog booster for nonprofits.  If you don’t have a blog yet, you should get one. Pronto! Yup, I think they’re that important.

And don’t tell me you don’t have the bandwidth. You absolutely do. You just have to rethink your modus operandi. You know you have to communicate with folks, right? Well, do it by blogging rather than what you’re doing now.

I’ll wager your blog will outperform every other communication strategy you have in terms of driving folks to your site, informing them about your cause and getting them actively engaged in what you do.

But…don’t just slap crap up there. If that’s what you do (or have done) it won’t work. You’ll have wasted your precious time.

Luckily, it’s pretty easy to avoid wasting your resources if you know what to look out for.   So let’s take a look at some key blogging mistakes (don’ts) and tips (do’s) on how to avoid them. I’ve got a baker’s dozen for you for good luck; today we’ll begin with the first six:

Don’t 1: You think of topics with no thought to the value to your reader. 

Perhaps the most common problem bloggers must address is valuable content. A study by Sirius Decisions shows that around two-thirds of B2B content doesn’t get used. What a colossal waste of these businesses resources!

If you want content that will “go viral” it’s got to have practical value to your constituents. They must find it meaningful and they must be able to act upon it immediately, without too much effort. When people care they share. If folks don’t see the need to open or share your content, you’ve wasted your time writing your post.

Do 1: Think from the perspective of your reader: Will this post be useful to them?

You’ve got to be honest here. The fact that your organization won an award is not useful to your donor. The fact that they can win an award by engaging with you (e.g., playing a game, entering a contest, responding with a comment, etc.) is. The fact that you added new caseworkers to your staff is not useful. A list of “Top 10 Tips to Keep Seniors Safe” is.

Don’t’ 2: You think of topics randomly, rather than according to a plan.

Just as there are many fish in the sea, there are many good ideas for blog posts. But if they don’t serve your current strategic goals, they’re not a good idea for you at this particular point in time.

Do 2: Think of topics that serve your strategic goals.

Never forget to answer the “why” question. Always begin by jotting down the key take-aways you want your reader to leave with. Why are you blogging? The most likely reason is to increase awareness of your cause (and the urgent need for what you do) and grow your base of support. Does a blog post that narrates the biography of your Founder do this? Nope. What does? Generally posts that align with reader concerns are those that are most read. Ask your receptionist what questions s/he is most frequently asked. Answering these questions in your blog has the side benefit of not having to answer them over and over again. Piggyback on news stories that are likely top-of-mind for readers and also relate to your work. This has the side benefit of establishing you as an authority on a topic of relevance to many of your readers.

Don’t’ 3: You write like a professor, lawyer, engineer or robot.

People won’t read stuff online that’s above a 6th or 7th grade reading level. They won’t understand jargon. And they want to have a little fun; not read a term paper.

Do 3: Write like you talk.

Make your content conversational if you want it to engage folks. Read it out loud before you publish it. Feel free to break the rules of grammar you learned in middle school, and begin sentences with prepositions. Use contractions. Play with one word sentences. Loosen up and be real.

Don’t 4: You think people care about your perspective on yourself.

You may think folks will swoon when you tell them you’re the “biggest,” “first,” or most “world class” organization doing what you do. Get rid of superlatives that make you sound full of yourself.

Do 4: Show your best attributes; don’t tell them.

Make it about the reader and the benefits they care about. Put your personality into your writing. If you’re cutting edge and hip, show folks; don’t tell them (maybe tell a joke or make a cultural reference). Use donor-centric language rather than organization-centric language. Lose the words “we,” “our” and “I” in place of “you.”

Don’t 5: You write in generalities rather than specifics.

It’s tempting when you begin blogging to write about the broad topics your organization addresses like:

  • Assuring justice for the disenfranchised.
  • Sending underprivileged youth to college.
  • Saving our green spaces.

People can’t relate when problems are too big. They want to see a specific problem to which they understand you are offering a specific solution.

Do 5: Create posts on specific subjects with specifics worked into the titles.

Review “Do 1.” Once you’ve identified a topic of value to your readers, create a specific working title to focus your writing. For example:

  • How to prevent seniors from illegal evictions.
  • A complete guide to saving for college.
  • Top 5 environmental benefits of green spaces.

A working title doesn’t have to be your final title. It just makes writing your post easier because it prevents you from taking detours that distract the reader from what you hope will be their main take-away. You can make your title catchier later on.

Don’t 5: You write stream of consciousness.

Sure, a few brilliant writers can do this effectively. Most of us, however, just create verbal diarrhea. It’s a mess. And, as you probably already know, today’s readers mostly scan rather than read. If you’ve given them a mess, they have no framework for scanning.

Do 5: Start with an outline.

Putting in the time up front to assure you’re making the points you want to make (but not too many) will save you oodles of time later on trying to edit and pare down your article. Plus, your headers and sub-headers will become your reader’s scanning triggers. Similarly, use bold-face and underlining to draw your readers’ eyes to your most important points.

You can download free blog post templates from Hubspot here.

Don’t 6: You make unsubstantiated claims.

It’s super annoying when someone makes a claim like “1 in 4 children in our community are hungry”, without letting you know where they found that research.

Do 6: Go through your post and link to articles or research that support your claims.

This has the added benefit of saving you time and space. The folks who want to know more specifics can easily do so; those who don’t will not have to wade through all the data.

Keep your eyes peeled for seven more “do’s and don’ts” to round out our baker’s dozen next week. Meanwhile…

binderlayingopen 550x634 1 e1405302761651 A Baker’s Dozen of Nonprofit Blogging Do’s and Don’ts – Pt.1

Discover How a Blog Can Drive Donor Support

If you found this post useful, you may be interested in my brand new Nonprofit Blogging Playbook.

The Playbook includes 4 separate Guides; get as many as you want or need (if you buy all four, I offer a “Bundle Bargain” discount). A great blog is one of the best investments you can make in acquiring and retaining more donors. Learn how with this 4-volume set that will teach you (1) blog fundamentals; (2) content folks will want to read; (3) how to use your content to engage folks, and (4) how to promote your blog so it builds momentum and drives more potential supporters to your website. Plus, I stand by all my Clairification products.  If you’re not happy, there’s a no questions asked full refund policy. The only way to lose is by doing nothing. Don’t be a loser! 

Image courtesy of