Why Your Nonprofit Fundraising and Marketing is Outdated

 

change same buttons 300x225 Why Your Nonprofit Fundraising and Marketing is Outdated

Fundraising and marketing have changed more in the past 5 years than the previous 50.

Philanthropy, Not Fundraising

For too many nonprofits something isn’t working. Change is happening at a rapid pace while people try to employ yesterday’s ‘best practices,’ seeming to work harder and harder to make do with less — while needing to serve more.

Before the digital revolution, an information imbalance existed.  This facilitated a one-way ‘push’ model of marketing/fundraising. We could define our own brand and sell it.  Guess what? Continue Reading

Engagement Comes Before Marriage: Build Sustained Nonprofit Relationships Using Social Media

Engagement 300x300 Engagement Comes Before Marriage: Build Sustained Nonprofit Relationships Using Social Media

Do you have the kind of relationship with your supporters that leads to real engagement?

First comes love… then comes marriage…

Are your supporters showing you they love you? Are you showing your supporters you love them? And finally — do you love your supporters?

It’s a long way from “I like you” to the altar.

Too many nonprofits forget this.  And frankly, it’s hard to fall in love with someone you’ve barely met.  So if all you have are solitary transactions with folks Continue Reading

Clairity Click-it: Build Relationships; Online Content; Social Media

Mouse heart cord 300x300 Clairity Click it: Build Relationships; Online Content; Social Media

Click-it — and start building stronger relationships with your supporters!

This week is all about building relationships using online media – with tips from some of my favorite nonprofit and for profit fundraising, marketing and social media gurus.

With donor retention rates hovering around 30 – 40% — yes, that means you’re LOSING 7 out of 10 new donors and 6 out of 10 repeat donors – it’s more important than ever to use every tool at your disposal to truly engage with your constituents.  The majority of them are online, either a lot or a little.  So read these articles and put your best foot forward!Continue Reading

What’s ‘Like’ Got to Do with It? 5 Ways to Inspire Nonprofit Engagement Through Social Media

Facebook like Whats Like Got to Do with It? 5 Ways to Inspire Nonprofit Engagement Through Social Media

I like you, casually.

Stop counting likes and follows. If your work plan has “increase FB likes from X to Y or increase Twitter follows from Y to Z” as an objective, delete, delete, delete!  Your objective must relate to your “why;” it can’t just be a “what.”

Who cares how many “friends” you have if none of them are engaging with you?  Liking is passive.  Engaging is active. What do you want folks to feel/think/do?  You simply won’t get there by wishing and hoping.  You get there by inspiring.Continue Reading

What Nonprofits Can Learn About Donor Retention from David Letterman

David Letterman and Justin Bieber 300x202 What Nonprofits Can Learn About Donor Retention from David Letterman

Are you the last kid on your nonprofit block to adopt social media as a tool to build relationships?

If you’re not using social media to get and retain more donors, be afraid. Be very afraid (I’ve got an easy e-course fix to alleviate your fears if you scroll to the end of this post).

Social media has ceased to be a nice little “toy.”  An “add on thing.”  It’s the thing. If you’re not hanging out where the majority of your constituents are getting their information, you may as well fold up your tent and go home.  David Letterman doesn’t “do social media.”    ( See “Do you use the Twitter device?” ).  He’s going home.

Letterman  may be ready to go off into the sunset. But you shouldn’t be. You can learn new tricks!Continue Reading

Your Nonprofit Can Do a Lot More on LinkedIn Than You Think

Guest Post 150x150 Your Nonprofit Can Do a Lot More on LinkedIn Than You Think

Joe Garecht, The Fundraising Authority

While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

As one of the original social networking platforms geared primarily toward professionals and businesspeople, LinkedIn can provide your organization with networking and marketing benefits, no matter the size of your non-profit. Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile:Continue Reading

Your Nonprofit is so Vain… Bet you Think Social Media is about You

social adjective sshl  265x300 Your Nonprofit is so Vain... Bet you Think Social Media is about YouIf you’re like most nonprofits, you’re still trying to figure out how social media can help you sustain and grow your mission.  Most of you are getting it wrong.

Sorry to be so blunt.

Here’s how you’re going astray:  (1) your posts are too promotional; (2) your content isn’t relevant to your readers, and (3) you’re too repetitive and boring, without adding value. If you’re simply counting up your numbers of “likes” and “follows” and patting yourself on the back for how you’re growing your lists, you’re totally missing the point.Continue Reading

Clairity Click-it: Email Marketing, Social Media, Blogging, Multichannel Donor Acquisition

Mouse mouse21 300x202 Clairity Click it: Email Marketing, Social Media, Blogging, Multichannel Donor Acquisition

Click it!

Here are some gems – practical to thought provoking — from some of my favorite nonprofit fundraising and marketing gurus. I leave them to you to enjoy!

Email Marketing

Click-it: Are You Making These 3 Mistakes in Your Email Marketing? Are you trying to build your email list or supporter base? Betsy Baker suggests three helpful emails for every promotional one.

Social Media

Click-It: Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. Lots of thought-provoking data in this article by Steven Shattuck on Hubspot. Check out how your nonprofit compares; then think about how you could do better than the average bear.

Blogging

Click-It: Are You Using This Powerful Social Engagement Tool? Lori Halley on Wild Apricot channels me and Mazarine Treyz in a comprehensive article all about the benefits of nonprofit blogging.

Click-it: The economics behind Copyblogger’s decision to end blog comments. Mark Schaefer provides interesting insight into the business side of blogging, concluding with: “I think the value of blogging for business results from a community dialogue that leads to loyal, emotional connection.” Definitely something to take to heart.

Donor Acquisition

Click-It: Multichannel Acquisition: Growing Your House File from Various Sources . A panoply of online and offline techniques for securing new donors is explored in this article by Angela Struebing for the Integrated Marketing Advisory Board.

Speaking of Donor Retention and Stewardship…

I’m offering a free webinar A Donor is a Terrible Thing to Lose: Secrets to Getting More and Bigger Gifts with 4GOOD on Wednesday, April 2nd.  The price is right, so… why not?

And don’t forget to catch this month’s  Nonprofit Blog Carnival – Best Ideas and Strategies to Disrupt the Nonprofit Sector hosted by RAD Campaign. It’s jam-packed with thought-provoking insights by an impressive array of nonprofit experts – all about how to create more innovative and effective organizations to rise to the challenge of addressing today’s complex problems.

Photo: Flickr, Isaac Torronterra

Spring Clairity Click-it: Email Marketing, Donor Newsletters, Small Gifts Matter, Donor Stewardship

Mouse mouse21 300x202 Spring Clairity Click it: Email Marketing, Donor Newsletters, Small Gifts Matter, Donor Stewardship

Click it!

Yes, it turned to spring at 12:57 p.m. early this morning. It’s a good time to do a little spring cleaning. Clear out the mistakes and the old stuff that’s no longer working for you. Keep the basics.  Freshen up with some new stuff, or just tweak things a little. This week’s links for nonprofit fundraisers and marketers includes some of all of this.   Happy spring!Continue Reading

Is the Civil Sector in Death Spiral Mode?

Withering Tree 168x300 Is the Civil Sector in Death Spiral Mode?

Wither civil society?

Today’s post is a quick – yet very thought-provoking – share.

I happened upon Ruth McCambridge’s feature story for Nonprofit Quarterly, Jeremy Rifkin: The Future of the Economy is There for the Civil Sector to Claim.  In it she dissects Rifkin’s op ed for the New York Times, “The Rise of Anti-Capitalism.” I often hear a lot of doom and gloom about our sector, so this inspired me.

Maybe we’re not in a death spiral. Yet.

But we do have to create our own future.Continue Reading