Here are a bunch of October goodies for you. Treats to get you thinking about the role of philanthropy in society… habits of the most effective fundraisers… what it takes to grow loyal supporters… how to assure your website visitors don’t run from you screaming in horror… and much more. And these treats won’t even give you cavities! Don’t miss the special offers at the bottom of the post.
I’m going to tell you to do exactly what I do.
Don’t ignore a single disgruntled supporter. Express compassion and contrition.
If someone takes the time to tell you they’re unhappy, that means they care. They’re connected to you. They want something from you, and you’re disappointing them.
This is your golden opportunity to get inside your donor’s head and find out what your supporter really cares about!
Don’t blow this person off. Instead, Continue Reading
Clairity Click-it Donor Communication Special: Eliminate Silos; Customer Service; Social Media; Content Marketing; Using the Phone + Call for Submissions
Donor Communication Special Edition
I cannot say this strongly enough. Do not segregate marketing and fundraising as separate silos.
When it comes to fundraising, communication with your donors should not be an “add-on.” Nor should it be relegated to the marketing department. As the guru of donor-centered fundraising, Penelope Burk, states:
It is a core fundraising function that produces long-term income security. Make meaningful communication with donors your development department’s top priority.
Here are some tips from experts across the web to show you how to do a more effective job with your donor communications. Continue Reading
Did you know today is Blog Action Day? It’s a day when bloggers all over the world get together to shine a light on one single thing that’s not going right in our world.
We shine this light on Blog Action Day so that, together, we can fix things.
There’s an old Jewish parable that begins with the notion that at one time everything in the world was perfectly balanced. It was “tzedek” (balanced) – which happens to be the root of the word “tzedekah” ( justice) and the term for the money that is collected by every Jewish community to take care of its poor. Our goal, throughout our lives, is to do what we can to get back to that equilibrium. That time when there was no injustice. No unfairness. No fighting. No wars.Continue Reading
Here’s a timely October Click-it to help you get ready to communicate in a donor-friendly fashion with all your supporters this fall. It’s giving and gratitude season, so grab yourself some great advice and be thankful — for the wisdom of the experts and for your donors. May the force be with you.
And don’t miss some timely October announcements below.Continue Reading
Do you find yourself sinking into a fundraising hole?
If so, you’re not the first. And you won’t be the last.
I’m going to tell you how to begin to dig yourself out!
First, stop blaming others. It’s not because so-and-so foundation just pulled their grant (how dare they?). It’s not because the government just cut back funding in your area (those bastards!). It’s not because your development director is lazy (why can’t she work 70 hours?)… and it’s not because your board doesn’t give enough (they’re so stingy!).
Sure, some of those things may be happening. ButContinue Reading
Clairity Click-it: Leadership; Lead Conversion & Storytelling; Marketing Communications; Social Media
This week’s Click-it has some thought-provoking posts as well as some practical tips. Hope you enjoy them! Also, if you meant to sign up for my latest course — designed to help you with critical donor retention — this is your last chance. I know you have the best of intentions. Your donors are super important to you, and you mean to let them know more often. You really do. But somehow you don’t get around to it as much as you should. This course will help you make it a priority — so when this time rolls around next year you’ll be in better shape than you are today. Sound good? Okay!
Now… enjoy these articles, please.Continue Reading
When it comes to improving donor retention, I often try to guide organizations through the process of shifting their thinking – and the culture of their organization – in the direction of gratitude rather than greediness toward their donors.
What’s important about making this philosophical shift is that it forces you to think very specifically about what you’re grateful for.
You aren’t simply asking your donors for money. Similarly, you aren’t thanking your donors for money.Continue Reading