Clairity Click-it: Culture of Philanthropy; Donor Retention; Online Social Fundraising; Annual Fund; Food for Thought + Free Stuff

To Noah and Margaret -- the marriage of true hearts -- may they always "click-it" together (Your proud Mama loves you).

To Noah and Margaret — the marriage of true hearts — may you always “click-it” together (Your proud Mama loves you).

My son got married this week-end (!), so I got a bit behind in my every-other-Friday publishing schedule for the “Clairity Click-it.” Please enjoy these links and free resources. I hope you’ll find plenty of food for thought, plus some useful practical tools to help you along your journey towards making the world a kinder, gentler and more loving place.

And here’s to all the June brides and grooms — past, present and future!Continue Reading

Important News about Relationship Fundraising: Stop Losing Donors

Do you know how you may be breaking your donor's heart? Keep it up, and they'll break yours.

Do you know how you may be breaking your donor’s heart? Keep it up, and they’ll break yours.

 

This is important.

It’s about a new report that may change how you do fundraising.

It should.

Let me explain.

Unless you’ve been asleep at the wheel, by now you should know that most nonprofits have been hemorrhaging donors.

By tending to focus more on expensive, staff-intensive acquisition strategies like direct mail and special events, charities are bringing in one-time donors who never give to them again.Continue Reading

Get Social to Create Awareness for Your Nonprofit

Engage supporters, new and old, with a thoughtful social media strategy.

Engage supporters, new and old, with a thoughtful social media strategy.

 

The majority of nonprofits are not paying enough attention to social media. This may have been understandable five years ago. Today, it’s just plain dumb.

If You’re Absent No one Can See You

Nonprofits constantly talk about their need to “build awareness.” In our digital world, it should be patently obvious that if you want to be found you need a strong online presence – and particularly a social media presence. You can’t raise money from folks who don’t know you exist.Continue Reading

Clairity Click-it: Donor Retention; Content Marketing; Boards; Learning Opportunities + More

Mixed #nonprofit links and free resourcesPlease enjoy these links, free resources and training opportunities. I hope you’ll find plenty of food for thought, plus some useful practical tools to help you along your journey towards making the world a kinder, gentler and more caring place.Continue Reading

The Secret of Donor-Centered Fundraising: No Money Involved

The heart of donor retention: It's not about moneyDonor-centered fundraising is not about money.

Huh?  If that first sentence has you scratching your head, it’s time to take a moment.

I know. You’re thinking this is just semantics.  You’re thinking that, of course, fundraising is about money.  You’re thinking we can pretend it’s about something else but, seriously, we need money to fulfill our missions. I know what you’re thinking.

I want you to stop thinking that way.  Because it’s getting in the way of you raising more (ahem) money.  So… close your eyes. Breathe.  Clear your mind. Ready? Okay… now…Continue Reading

How to Use Nonprofit Social Media to Reinforce Donor Relationships

You can strengthen donor relationships using social media

You can strengthen donor relationships using social media

 

To survive and thrive in the current zeitgeist, all nonprofits must master at least five skills, of which one is online social fundraising.  There are numerous reasons why this is so; today I want to focus on using social media strategies to build dynamic donor relationships.

The chief reason this is so critical is that nonprofits are hemorrhaging –losing, on average, over half of their donors every year.

Whatever nonprofits are doing currently, it’s not working especially well. So adding an additional relatively inexpensive donor retention strategy into your existing donor development plan makes sense. I encourage you to read my complete in-depth article on the subject on the Maximize Social Business blog. But if you’re pressed for time, here are some quick highlights.Continue Reading

Clairity Click-it: Culture of Philanthropy; Content Marketing; Newsletters + Opportunities

Clairity Click-it includes links to fundraising and nonprofit marketing resources from around the web.Hope you enjoyed/are enjoying the week-end! Please also enjoy these links. There’s all sorts of interesting stuff for you on boards and fundraising, storytelling, newsletters that make money, how to get better results from snail mail and more.  You’ll find some great training opportunities and five (count ’em!) free resources.

Culture of Philanthropy

Click-it: Turning Board Members into Fundraisers: Q&A with Claire Axelrad. Emily Wang of Network for Good recently interviewed me on this subject. If you missed it, here’s your chance to check it out.Continue Reading

Making the Most of Matching Gifts: 6 Easy Steps

Double the donor sweetness!

Double the donor sweetness!

 

Imagine you’re baking a cake. You put in the flour, eggs, milk, and sugar, whip it all together, and put it in the oven for an hour. But, when the timer dings and you open the oven door, you find that instead of one perfect cake, you have two!

This situation is physically impossible (unless you’re a wizard or a magician), but it’s a good illustration for how matching gift programs can benefit your nonprofit.

When donors take advantage of their employers’ matching gift programs, they essentially double the amount of money that they give to your organization. Two cakes (I mean, donations!) for the price of one!Continue Reading

‘No-Show’ Events: Don’t Assume your Donors are Hermits

Stay_awayThinking about doing a “non-event” event where no one has to attend?  It sounds great on the face of it.  After all, Penelope Burk’s research revealed that many donors reported they like to receive invitations to events; they just prefer not to attend them. Win/win?

Not so much.  It depends why you’re hosting the event in the first place. If it’s your only method of fundraising for the entire year, then fine. Go right ahead. Whether folks attend or not doesn’t much matter. You’ve made your single annual ask, received your gift and you’re done. All you wanted was money. Once. Right? Hold on!Continue Reading

Clairity Click-it: Online Social Fundraising; Culture of Philanthropy; Events + Free Stuff

Mixed #nonprofit links and free resourcesHope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to two of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s:

  1. Online Social Fundraising
  2. Culture of Philanthropy

I’ve also got some “food for thought” articles on special events, plus links to free resources and upcoming training opportunities. I hope you find at least one useful nugget!Continue Reading