I’m a huge fan of a too-little used tool when it comes to fundraising. It’s called behavioral neuroscience, and it’s pretty awesome stuff.
Moms use it all the time without evening thinking about it. Moms. Just. Know.
I’ll bet you even use it yourself. Unconsciously.
But what if you could use it intentionally to persuade prospective donors to say “yes” to investing in your cause? Or to give more often or with greater passion?
Today we’re going to talk about one foolproof way to get donors — and anyone — to do what you want them to do.
And it’s as simple as Mom saying “Because I said so!” Continue Reading