Clairity Click-it Memorial Day Edition: Let’s Get Social

Mouse mouse2 300x202 Clairity Click it Memorial Day Edition: Let’s Get Social
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Since Memorial Day in the U.S. is often a very social holiday (think picnics and barbecues and family get-togethers) I thought I’d offer you a click-it with helpful tips on social media. Heck, love it or hate it, it’s not going away. So we may as well celebrate what it makes possible! I lead off with two of my own posts shared on the Maximize Social Business blog. Then I share other articles —  sometimes practical and sometimes thought provoking — from around the web, all including best practices used by businesses and nonprofits alike. Have a great week-end, social or otherwise, wherever you are; whatever you do.Continue Reading

10 Ways to Slay Sharing Nonprofit Content on Social Media

Killer 300x199 10 Ways to Slay Sharing Nonprofit Content on Social Media
Figure out a killer way to capture folks attention.

We live in an information overload society. So much competes for folks’ attention that they don’t even open your content, let alone share it.

If your content isn’t getting shared, here’s what you do:

  • You figure out a killer way to capture their attention in much less time.
  • You don’t butcher your content; you make it super easy to read
  • You slay your readers with how valuable your content is to them.
  • You give readers a vital incentive to share your content.
  • You figure out a way to make it drop-dead easy for readers to share your content.

10 Killer Ways to Get Your Content Shared:

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Clairity Click-it: Customer (aka Donor) Service Edition + Learning Opps

Mouse mouse2 300x202 Clairity Click it: Customer (aka Donor) Service Edition + Learning Opps
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This week is all about the customer experience. I’ve gathered a bunch of articles from the business world because they think and talk a lot more about customer experience (CX) than do we in the nonprofit world. This is a shame, because there’s a lot we can learn (think ‘donor service’ as you read through these articles). This is one “Click-it” you won’t want to miss! Plus, as always, some learning opportunity reminders for you (scroll to the bottom).
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5 Ways to Revolutionize Your Nonprofit Culture to Stop Losing Donors

Customer service 300x300 5 Ways to Revolutionize Your Nonprofit Culture to Stop Losing Donors
Do you have a “best service” donor-centered culture? If not, you’re losing donors you could keep. Time for a revolution!

It’s common for retail businesses to adopt the mantra: “The customer is always right.” But when’s the last time you heard “The donor is always right?” Too often, the opposite is true.

I hear a lot of complaining about donors. They should do this (e.g., give because it’s the ‘right’ thing to do; be compliant and not make us work so hard); they shouldn’t do that (e.g., give any way other than ‘unrestricted’; require reports that take us hours to complete). I don’t hear enough of “What can we do to delight our donors today?”

What can you do to delight your donors?Continue Reading

Clairity Click-it Future of Fundraising Edition: Culture of Philanthropy, Donor Retention, Gratitude, Nonprofit Change + Learning Opps

Black cat and computer mouse 241x300 Clairity Click it Future of Fundraising Edition: Culture of Philanthropy, Donor Retention, Gratitude, Nonprofit Change + Learning Opps
Catch this Special Edition!

This week is all about what we need to do, collectively and within our organizations, to assure a bright future for philanthropy. I’ve gathered articles from some of the leading thinkers and researchers in the civil sector. This is important stuff — and one “Click-it” you won’t want to miss! Plus, as always, some great learning opportunities for you (scroll to the bottom).Continue Reading

Heed Maya Angelou to Retain More Donors

Thank you boy with card 246x300 Heed Maya Angelou to Retain More Donors
You made me feel special. Thank you for buying me shoes.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

Respected American author, poet, dancer, actress, singer and civil rights spokesperson, Maya Angelou, knows a thing or two about what makes people tick. And when you’re endeavoring to keep more of your supporters, this is exactly what you must know too.

The Big Secret

Make people feel good. Do unto others as you would have them do unto you. Simple, yes? Common sense, yes? And yet, how many of you actively practice this in your daily life at work?Continue Reading

6 Secrets to Getting Your Donor Thank You Out in 48 Hours

Times up 245x300 6 Secrets to Getting Your Donor Thank You Out in 48 Hours
Did you get my gift? Why haven’t I heard from you yet? Is this how you run the rest of your business?

In my work with nonprofits, especially the small to medium-sized ones (but sometimes the big ones too!) there’s one question many of you struggle with:

Gosh dang it! How on earth do you develop a system that assures thank you’s really get out in 48 hours?

The good news is: You’re not alone.  The even better news is: I’m going to give you the answer to your question.

HERE’S THE BIGGEST SECRET:Continue Reading

Clairity Click-it: Money; Social Change; Donor Databases; Email Lists; Social Media + Learning Opps

Mouse mouse2 300x202 Clairity Click it: Money; Social Change; Donor Databases; Email Lists; Social Media + Learning Opps
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Once again, it’s time for your weekly serving of interesting links from around the web. This week it’s a mix of thought-provoking and practical. I dare you not to find at least one of these links useful! Plus, as always, some great learning opportunities for you (scroll to the bottom).Continue Reading

9 Smart Strategies to Interview Strong for a Fundraising Role

Interview1 300x285 9 Smart Strategies to Interview Strong for a Fundraising Role
What Interviewing for a Fundraising Job Can Teach You about Asking for a Major Gift  – and vice-versa

When I started out, I was a terrible interview. My first boss told me she hired me despite the interview!

What I learned over the years was that to interview strong you need to know – going in – what points you want to make. Then you make them, no matter what questions are asked of you.

In other words, you have to craft your own passionate “Case for Support!”

  • What is the employer’s need?
  • How will you address this need?
  • Why you?

The secret to getting the job offer is to craft an offer that someone just can’t refuse. Sound familiar? It’s just like…Continue Reading

Clairity Click-it: Mobilegeddon; Social Action; Benchmarks; Major Gifts; Leadership + Learning Opptys

Mouse mouse2 300x202 Clairity Click it: Mobilegeddon; Social Action; Benchmarks; Major Gifts; Leadership + Learning Opptys
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Once again it’s the end of the week. Woo hoo! Time for your weekly serving of interesting links from around the web. This week, they’re mostly nonprofit specific. And they’re useful too! There’s help if you need to get your website mobile ready. Plus social media guidelines to get you a bit more action in return for your labor. Then there’s a great study – with tons of data – so you can benchmark your results against industry averages. And there are tips to help you with major gifts and with staff and organizational leadership. Plus, as always, some great learning opportunities for you (scroll to the bottom).Continue Reading