Clairity Click-it: Large Scale Change; Leadership; Year-End; Social Tools; Gratitude; Team Building; Multi-Channel

Click it Turkey 300x229 Clairity Click it:  Large Scale Change; Leadership; Year End; Social Tools; Gratitude; Team Building; Multi ChannelThis week’s Click-it is an eclectic mix of goodies. Maybe not as good as Thanksgiving turkey, stuffing, sweet potatoes or pumpkin pie, but sometimes your mind and soul need feeding too!

To my friends in the U.S. who celebrate Thanksgiving this week, have a good one filled with many blessings. For those of you scattered elsewhere around the globe, make yourself a nice meal anyway and gather together with people you love. Life’s too short not to.

This poem I wrote several years ago seems particularly appropriate this year, so check out “Attitude of Gratitude” if you’ve a mind to.

And if you can, try to find some time this week to dig into some of these resources.

Now… go make our world a more caring place, and hug yourself some hope!

I am thankful for you,


Continue Reading

3-Word Formula Guaranteed to Raise Money

3 Word Formula to Raise Money 300x226 3 Word Formula Guaranteed to Raise MoneyI consider these three words the holy trinity of fundraising success.

They are simple.

They are easy to remember.

They really work.

Plus, if you wrap them up with some emotional color, you’ve got an offer that can’t be refused.

Let’s take a look.Continue Reading

Philanthropy – Love of Humankind – Needed Now More Than Ever

Paris SF City Hall lights up Philanthropy   Love of Humankind   Needed Now More Than Ever
As Paris mourns, sister city San Francisco lights up City Hall in solidarity

The world can seem a cruel place. Never more so than when horrific, senseless events unfold and innocent people are killed, maimed and scarred. Philanthropy, love and compassion can seem elusive.

Yet it’s right here. In each of us. To choose, or to not choose. To pay attention to, or to ignore.

Today, and all this week, we celebrate the United Nation’s International Day for Tolerance. While it may seem we haven’t much to celebrate right now, the reverse is true.Continue Reading

Clairity Click-it-Year-End Fundraising: Lapsed; Online; Copy; Peer-to-Peer; Website; Landing Page; Saying Thanks

Clairity Click it Mouse Mouse 300x224 Clairity Click it Year End Fundraising: Lapsed; Online; Copy; Peer to Peer; Website; Landing Page; Saying Thanks

This week’s Click-it is dedicated to your year-end success!

December is the biggest fundraising opportunity of the year. What you do between now and December 31st will impact what you’re able to accomplish through the rest of the year.

  • Close to a full third of giving happens in just this one month.
  • 12% of all giving happens on December 31st (don’t go on vacation that day)!
  • 30% of all online donations are made in December.
  • 10% of all online giving happens in the last three days of the year
  • Average gift size is larger in December than any other month.

It’s now or never.

Please. Seize your opportunity!

But do it right.

It’s no longer just about direct mail or an email or two.

You’ve got to think about your website, thank you pages, social media and peer-to-peer fundraising – just to name a few. Old school is good, and there are some tips in the articles that follow to help you. But they’re no longer enough.

You must use online techniques to leverage offline techniques.

Think of social media and your website home page as advertising for your appeal. So that when folks finally receive your request for a gift, they do so with eyes and ears wide-open. Because they’ve been primed.

Ready? Let’s get started!Continue Reading

7 More Weeks – Are You Ready for Year-End Fundraising?

7 More Weeks Ready for Year End Fundraising 300x244 7 More Weeks – Are You Ready for Year End Fundraising?This is the giving season! Between now and December 31st, statistically, are the “make or break” weeks for your annual fundraising. It doesn’t matter what fiscal year you’re on. Donors operate on a calendar year.

So I’m offering up 5 tips to help you out.

Because people do most of their giving between Thanksgiving and New Year’s Eve — and I don’t want you to miss out

It’s a time when people feel grateful for friends, family and other blessings, and are inclined to be generous towards others. They want to share their blessings.

Your job is to tap into these feelings of generosity when they’re most at the surface. To strike while the iron is hot.Continue Reading

Clairity Click-It: Nonprofit Productivity and Self Care

Clairity Click it Productivity Edition 267x300 Clairity Click It: Nonprofit Productivity and Self Care
Catch this special edition devoted to making you and your organization more productive, effective and serene.

This week’s Click-it is dedicated to productivity. Yours.

Sometimes I like to find useful information that has nothing to do with nonprofit work, per se, but which has to do with being a human being working to be efficient and effective in our fast-paced world — all while balancing work and personal life. So I’ve collected a bunch of resources to help you work smarter, faster and better while also becoming less stressed, more relaxed, more focused and much more happy. Sounds like a good deal, right?

I know you think you have to run yourself into the ground to take care of the folks who rely on you for help. There’s so much to do and it’s all so important!

But to take care of the world you must take care of yourself first.

Why not send this entire post to everyone on your team; then ask them to come back to your next staff meeting with ONE thing they’re going to do differently as an individual and one OTHER thing they’d like to suggest doing differently as a team?

It could be fun – and a nice break from business as usual.

Ready? Let’s get started!Continue Reading

8 Steps of Your Effective Nonprofit Social Media Routine

8 steps of your effective nonprofit social media routine 300x300 8 Steps of Your Effective Nonprofit Social Media RoutineA routine is a sequence of actions regularly followed; a fixed program. Too often, I find that nonprofits engage in social media along more of a catch-as-catch-can program. Nothing fixed about it.

To maximize social media productivity your practices must become habitual. And, of course, your habits must be good ones if you’re to be successful.

I’ve found that successful nonprofit marketers have 8 common social media and content marketing routines that get them valuable actions.

Take a moment to consider whether or not you do you these things systematically.

After all, you don’t spend time on marketing communications just for your own amusement, do you?

  • Hopefully, you know precisely what you want folks to think, feel and do once you’ve messaged them. Check?
  • Then you put consistent strategies in place to achieve your objectives. Check?

If you’re not quite sure you’ve got good social media habits in place, take a few minutes to introspect.

Read this post — and maybe the two posts I contributed to Maximize Social Business on which this is based: 8 Routine Social Media Practices of Successful Nonprofits and 4 Nonprofit Social Media Habits that Unlock Valuable Actions.

Your 8-Step Routine:

  1. Build meaningful relationships
  2. Be constituent-centered
  3. Use psychology of persuasion and neuroscience
  4. Tell a story
  5. Get visual
  6. Connect with influencers
  7. Create a balance of desired action responses
  8. Measure your effectiveness; adjust

Build Relationships with Potential Donors

The first four routines are geared to assure you stop talking at folks and begin building relationships with folks.

What selling and fundraising have in common is relationship-building. Fundraising has always been about building relationships with people who are, or will be, ready, willing and able to give.

Increasingly, nonprofits are leveraging technology to build relationships with potential supporters.

Get the Actions You Seek

The next four routines are about assuring that once you connect you get desired, specific results.

Generally, your goals will fall into one or more of these three categories: (1) create awareness about your mission, (2) drive purchases from those who benefit from your mission, and (3) raise funds to sustain your mission. Each category demands different calls to action.

Stop winging your social media strategy. Decide where you’re headed; plan ahead to assure you’re not wasting your time and energy to get someplace you don’t really want to go. To paraphrase Lewis Carroll in Through the Looking Glass: “If you don’t know where you’re going, you’ll very likely get there.

Ultimately, you’ll achieve success when you align your values with your constituents’ values. When the content you offer is content they can use. When you make your story their story.

That’s the stuff of which successful nonprofit marketing is made.

thinpaperback 237x300 8 Steps of Your Effective Nonprofit Social Media Routine
More than 100 Social Media Tips and Resources!

Hop on Board the Effective Nonprofit Social Media Train!

Grab the Clairification Hop on Board Nonprofit Social Media Guide. Fundraising and marketing have changed more in the past 5 years than in the previous 50 – it’s time to hop on board the train to the 21st century, and beyond. It’s only 10 bucks to get started! Plus, that gets you a 15-minute chat with me. No-brainer, right? Go for it!

Major Gifts Tricks and Treats – October Halloween Nonprofit Blog Carnival


October2015BlogCarnivalsoft 221x300 Major Gifts Tricks and Treats   October Halloween Nonprofit Blog Carnival
If either your askers or your givers leave the room looking like this, you’re doing something wrong!

FEAR not! The Halloween Nonprofit Blog Carnival is back, offering TRICKS AND TREATS galore — from nonprofit experts all around the web –to help you find, cultivate, solicit and steward your major donors.

When you trick and treat, you always like to go to the houses that give out the most CANDY, natch?  Well… let’s find the donors giving out the most GOODIES so your mission is assured of success.

You’ve got to be prepared! No just showing up without a COSTUME or a thoughtful plan of attack that takes you through the “good” neighborhoods. Sure, you’ll get some lollipops and chewing gum. But I know that’s not what you really want.

Go for what you need.  Go for what will make your time spent on this effort feel worth your while.  We’ve got a WITCHES’ COVEN full of experts telling you exactly what to do!

Continue Reading

It’s Not All about Major Gifts: 10 Ways to Succeed with Small Gift Fundraising

Small gifts 210x300 It’s Not All about Major Gifts: 10 Ways to Succeed with Small Gift FundraisingNot long ago I went to research something online and ended up viewing the first entry Google gave me – which was on Wikipedia. To my delight, I ran into an awesome fundraising campaign (this is an occupational hazard with fundraisers – we actually like and admire things like pledge breaks when they’re done well)!

Here’s what I found superimposed at the top of the screen:Continue Reading

Clairity Click-it: Powerful Ways to Increase Fundraising Revenue

Mouse bat Clairity Click it:  Powerful Ways to Increase Fundraising Revenue
Don’t go batty! “Click-it!” to find the resources you need to stay grounded.

This week’s Click-it is dedicated to helping you increase your fundraising revenue through a number of different strategies: monthly giving, sponsorships, targeted campaigns (e.g., #GivingTuesday), targeted communications, cause marketing, crowdfunding, cultivating mid-level donors, and more. These strategies will both help elevate awareness for your cause and increase your base of supporters.

And towards the end of the “Click-it,” as usual, you’ll find a bunch of completely free resources!Continue Reading