Ah, social content marketing. I’ve told you it’s one of the fundamental “Dive the 5” strategies you must master to be successful with fundraising in today’s marketplace.
Which is why I want to share with you some quick and easy tips to take your blog (or e-newsletter*) from a snoozefest to a usefest. You see, the content you serve up to folks has to be useful to them. You want to see their eyes bulging out of their sockets with excitement, not rolling back into their heads with boredom.
And you have to do this with every single issue. Every single post. Consistency is key. Because you need to get folks into the habit of jumping for joy when they see your brand in their mailbox. Not into the habit of hitting “delete” before they even take a look at all the hard work you’ve put into your content. So… where to begin?Continue Reading