Top 5 Reasons Your Nonprofit Will Fail Absent Inbound Marketing

SplaininToDo 8x6 300x197 Top 5 Reasons Your Nonprofit Will Fail Absent Inbound Marketing

I’ve got some ‘splainin’ to do!

Earlier this year I posted on the ONE big thing nonprofits absolutely must do in 2014: Adopt an integrated (fundraising combined with communications – no more silos, please!) inbound marketing strategy.

Well… it seems like a lot of folks didn’t know what I meant.  Or if they did know, they had a whole bunch of reasons why they thought they couldn’t or shouldn’t do it.

Apparently I have some ‘splainin’ to do!Continue Reading

Which of Top 10 Excuses Keeps Your Nonprofit from Blogging? Hope it’s Not #5

Blogging Excuses 300x300 Which of Top 10 Excuses Keeps Your Nonprofit from Blogging? Hope it’s Not #5

There’s no good excuse not to create awareness about your cause. How the heck are you going to fundraise otherwise?

What’s a blog, really? A blog is  just a super-charged, dynamic website that will bring you many more visitors – and a lot more engagement — than your website does now. Doesn’t that sound like a tool that might help your fundraising?

Did you know that 70% of visitors to the average website never visit again? Done well, a blog drives traffic to you naturally… brings folks back for more… and even gets folks to share stuff you post on your blog with their own networks. It’s a hugely powerful tool for finding and engaging with people – your donors and potential supporters – and I’m not the only one who thinks so.

Of all the killer social engagement tools out there, none beats the blog. Still… some of you are dubious.  Or your leaders are dubious.  So if one of these 10 excuses is stopping you, read on to see how to overcome them.

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Stop Boring Folks with Your Nonprofit Website. Wake ‘em Up with a Blog!

Quote Be of Value Einstein 300x300 Stop Boring Folks with Your Nonprofit Website. Wake ‘em Up with a Blog!

Use your blog to offer folks the value they seek. There’s no better online relationship-building tool.

Keep telling yourself you need a better website to build greater awareness for your cause?

You can certainly do this.  But are you asking the more important question?

Why the heck do you want greater awareness?  And why would anyone want to be aware of you? Those are the questions too many nonprofits fail to ask.  So ask.  Seriously. Take a moment.  I’ll wait.

Because we want more people to know about us.”

WHY?

Because we want to educate them about what we do.

WHY?

Because we want more people to support us.

AHA!  Now you’re getting somewhere.

Now ask yourself how getting a better website is going to get you more support.  Chances are it won’t. Not really. Because folks are on a journey towards you that builds – from awareness… to interest… to engagement… to investment. And the kicker is that the latter two are where all the action happens. Awareness and interest alone are passive. They won’t get you the active investment you need to sustain your mission.

Engagement precedes investment!

Sadly, most nonprofit websites are lousy engagement vehicles. They’re especially lousy when compared with a blog.

Let’s look at 4 reasons why blogs trump websites for creating engagement:Continue Reading

ONE BIG THING Your Nonprofit Must Do TODAY to Succeed in 2014

Gizmo with Bow 4 12 217x300 ONE BIG THING Your Nonprofit Must Do TODAY to Succeed in 2014

Stop pussy footing around! It’s not about YOU and how pretty you are.

Adopt an integrated inbound marketing and fundraising strategy.

If you don’t know what that means, you’re in trouble. Read on.  If you do know, are you really doing it? It’s time to stop pussy footing around this.

Here’s why:

(1) Nonprofit marketing and fundraising have changed more in the past five years than the preceding 50. I’m not kidding!  The digital revolution ended business as usual.

(2) Fundraising and marketing must be seamlessly integrated. They cannot be separate silos any longer.

Have you caught up with reality?Continue Reading

Clairity Click-it: Tweak Your System to Improve Year-End Fundraising

Mouse outside the box 245x300 Clairity Click it: Tweak Your System to Improve Year End Fundraising

Get outside your box, just a little. Now you’re clicking!

As year-end fundraising approaches, just doing it the way you’ve always done it – or imitating the way others do it – may not be enough to set you apart from the crowd.  So… our theme this week is to think outside the box – just a little. Teach yourself a few new tricks, and get outside — literally! —  to invigorate your fundraising.  So… let’s start with a post of almost the same name! Continue Reading

Top 10 Checklist to Simplify Nonprofit Blogging

blogging 300x223  Top 10 Checklist to Simplify Nonprofit Blogging

A blog can do wonders for your nonprofit brand.

I really want you to blog. Did you know that Social Media Examiner’s 2013 State of Social Media Report puts blogging #1 at the list of the top 14 social media channels you should be exploring? I’ve said it before and I’ll say it again: Your blog is the hub of your content strategy (or it should be).  Build a blog and rock it. You’ll simultaneously put in place a content  strategy that will enable you to easily share relevant content across every communication channel you use.  Online and offline. There’s no better way to offer your constituents meaningful engagement.  So… what are you waiting for?

BTW: You can learn a lot more if you download my free webinar,The Keys to Nonprofit Blogging that Drives EngagementDid I mention it’s free?
Here are 10 tips to get you started, or to help you simplify the process so you can focus and deliver.Continue Reading

If You Build it They Won’t Come – 10 Must-Do’s for Social Media in an Inbound World

Pyramid Chichen Itza If You Build it They Won’t Come   10 Must Dos for Social Media in an Inbound World

The light won’t always dawn on it’s own

Just building it isn’t enough. Whatever it may be. A blog. A Facebook page. A Twitter profile. You name it.

Sorry.

They won’t call.  They won’t write.  They won’t wax on rhapsodically about your finer qualities. The most they might do is notice you out of the corner of their eye; then move on.

It’s on you.

To get real value from social media you must build it, get folks to come, get folks to talk and get folks to recommend you to others.

Here’s the kicker: You’re not 100% in control. Yeah, I know it kind of sucks.  Us control freaks just have to get over it.  Folks are going to be learning about you through others, and you won’t know about it. They’ll talk about you, and you won’t know what they’re saying.

Let me tell you a tale of two siblings, Outbound and Inbound. Continue Reading

How Google Works for Your Nonprofit Blog -Easy SEO and Search – S.S.T.S. Series Part IV

Search e1362685226251 How Google Works for Your Nonprofit Blog  Easy SEO and Search   S.S.T.S. Series Part IVIn Part I: Share, Part II: Shareable  and Part III: Talk of this S.S.S.T. Series we covered the importance of sharing your blog, making it shareable by others and getting folks to talk about you with their online networks.  But there’s one important component of your super-sonic blog promotion strategy that we’ve missed.  Here it is:

SEARCH

Let’s begin with why it’s important to talk about search. Because you want more readers for your blog, right? Well, the people who are your friends, plus the people who are their friends, are not all the people in the world.  They’re not even all the people who may be interested in what you do!  Search is how most people find you.  Search is the most common online activity after email, and that fact cuts across generations.Continue Reading

6 Ways to Get Others to Promote Your Nonprofit Blog for You: Happy Talk – S.S.T.S. Series, Part IIIb

Word of Mouth Infographic 6 Ways to Get Others to Promote Your Nonprofit Blog for You: Happy Talk – S.S.T.S. Series, Part IIIb

Let the happy talking about you begin!

Talking is what builds your reputation and develops relationships with those who share the values your organization enacts. Talking is central to your blog – and entire social media – strategy. So… let’s talk!

In the first part of this two-part post about how to get others to promote your blog we discussed how to find your natural “sharers” – those folks willing to be spokespersons on your behalf, whether they be influencers or advocates.  Today we’re going to talk about how to get these boosters to spread your good word through digital word-of-mouth.

6 TIPS FOR GETTING YOUR TALKERS TALKING:Continue Reading

How to Find Your Nonprofit Blog Advocates vs. Influencers — S.S.T.S. Series, Part IIIa

Talk 1 e1362452010876 How to Find Your Nonprofit Blog Advocates vs. Influencers    S.S.T.S. Series, Part IIIaTo make your blog worth the effort, it’s got to be shared. And that’s what we discussed in Part I: Share and Part II: Shareable of this S.S.T.S. Series.  Great!  But how do you get folks to really TALK about you, rather than just shooting out one-shot shares?

You begin with content, of course. No one is going to share crap, no matter how easy you make it for them to do so. In the C.P.A. Series we talked about getting folks to open and read your post. Done! In the R.C.A. Series we discussed giving folks something engaging to talk about – relevant, constituent-centered and actionable content.  Done and done.

Now that you’ve got the good stuff, you need to get folks walking your talk!

You want more than short-term share transactions.  You want shares that drive desired action responses; you want transformation!Continue Reading