In Part 1 of this article I encouraged you to make this the year you begin to study psychology and apply it more to your integrated development (marketing and fundraising) strategy. I shared with you an infographic developed by marketing strategist Gregory Ciotti that some of the psychology underlying human behavior. Because there’s a lot for nonprofits to learn and apply, I’m taking you through them one by one. Today let’s complete the Top 10 list.Continue Reading
Today’s focus is on donor retention, as our year-long “Dive the Five” virtual course continues! In fact, you can use the principles you learn here for donor acquisition as well. In for-profit parlance, we’ll be discussing how to “convert customers.” In non-profit parlance it’s all about turning prospects into donors and donors into repeat donors.
I encourage you to make this the year you begin to study psychology and apply it more to your integrated development (marketing and fundraising) strategy. Continue Reading
There are two reasons you should do a donor survey.
Donor surveys offer you a “twofer.” One is for you (useful information); the other is for your donor (a way to usefully participate other than giving money).
Let’s begin with the latter reason.Continue Reading
What it all boils down to is one key idea. YOU.
You and the role you play in assuring your donor gets lasting satisfaction from their gift.
A prompt, personal thank you is a beginning. Yet it won’t have lasting effect.
You must go above and beyond the “donor receipt” — Continue Reading
This week’s Click-it is dedicated to the best ways to communicate your message as well as best ways to measure your success.
All of this is super important as we approach the year-end fundraising season.
- Make sure your message is clear, catchy and relevant.
- Use tools that make your life easier and assure that you get the biggest bang from your efforts.
- And measure what works/what doesn’t; you’ll never improve if you don’t know to what to attribute your success or failure. That’s just sad.
If you’re not the person who might benefit most from some of these articles, please pass them along to those who might find them useful. Be good to your team!Continue Reading
As the end of the year approaches, are you planning enough emails?
Emails should be included as part of your robust, multi-channel annual appeal if you want to increase your chances of reaching your goals. On top of that, emails can be a great way to set yourself up for success even before you send an appeal.
Sadly, many nonprofits I encounter are unwilling to email their constituents sufficiently. Here’s what I often hear:
We don’t want to tick them off by mailing too many times.
We can’t ask them for money more than once or twice a year.
They get a lot of mail from us and it’s probably annoying.
They’re probably getting mail from a lot of different departments, so we don’t want to send from our department too often.
What all these comments have in common is that they’re based on a lack of data.Continue Reading
As a fundraising professional, relationship building with donors is an ongoing process and communication is an important part of that process. Stories are a great communications tool that you can use to tell donors about their impact in a tangible and easy to understand manner.
Storytelling seems to be everywhere these days. Non-profits are actively trying to use stories to engage their current and new donors. Is your non-profit trying to tap into the power of stories? Perhaps it’s been a positive experience for your organization. But maybe you have faced some challenges.
One of the biggest challenges with storytelling is being able to tell a great story. A story that really stands out from the pack and resonates with your donor audience. A story that, ultimately, compels action.