Ever hear of “A.Word.A.Day” with Anu Garg? I hadn’t. Until a friend recently shared with me that day’s word. She said, “this one’s all about you!” The word?
It’s a perfect word for fundraisers, because it’s precisely what you must do – a skill you absolutely must have – if you’re to succeed with sustainable fundraising.
It means the ability to hear what is in people’s hearts and minds.
It’s a lot like clairvoyance, but it brings in the audience perception. It’s the ability to “hear” what is inaudible — by getting a read on what folks are thinking and feeling on the inside. Despite what they may reveal on the outside.
Guess who is good at this?Continue Reading