On the anniversary of 9-11, I’ve put together a group of posts that show that more people than not want to do good in this world. There’s a lot of inspiring food for thought here. Plus, since the critical end-of-year fundraising window is fast approaching, I’ve got a few things to help you with your planning – not only to acquire donors, but to sustain their giving over time. Plus one thing I thought was pretty cool, and that just brought a smile to my face! Spend a few minutes today to reflect on how we can come together to heal the world.Continue Reading
In my last post, #Giving Tuesday, Win or Lose Day? You’re in Control I talked about the origins of the day and all the good intentions that went into its creation. Yet I’ve heard from many, many nonprofits that they just don’t have the bandwidth to develop and promote one more fundraising initiative during this very busy time of year. I’ve been there, and I empathize.
Sometimes the newest bells and whistles are simply a lot of sound and fury, signifying nothing in the end. But rather than reject the notion of #GivingTuesday out of hand, I began to wonder if there were ways to jump on the bandwagon without cannibalizing other types of year-end fundraising. Or without burning out staff and volunteers. Or without confusing donors who feel like they’re being asked for this, that and every such thing.
I noted that I love the idea of using #GivingTuesday to celebrate and thank our donors. We don’t thank our supporters nearly enough, so why not have a day dedicated to donor love?
I think there’s a way to make #GivingTuesday about both giving and getting. And I promised to share an example with you in my last post.Continue Reading
Giving Tuesday. What’s it all about? Read about the origins here. It’s one of those things that sounds good on paper, but in actual implementation it can be less than ideal. Why? Because it comes right smack dab in the middle of most folks annual campaigns. So there’s often little time to do it right. And it can cannibalize other fundraising efforts.Continue Reading
|Cartoon by Hugh MacLeod, Gaping Void|