12 Social Media Strategies Nonprofits Can Steal from Presidential Candidates

12SocialMediaStrategiestoStealWant to learn how to do digital fundraising? I’ve added my own thoughts to an assessment of GOP presidential candidates’ digital strategies by Marketing Profs to give you some great takeaways as to what is currently resonating online.

The candidates know how important a killer digital strategy is when it comes to finding and connecting with potential supporters, and the importance of digital was confirmed by a recent study from Pew Research. So they’re all doing it, some more successfully than others. Nonprofits can learn by studying what works; what doesn’t.Continue Reading

Clairity Click-it: Databases; Content; Leadership; Free Stuff; Learning Opportunity

 

Mouse with computer mousee
Click it!

I’ve got some really cool links for this first week of September. I try to find stuff I think you may not be seeing through your regular channels because it’s fun to get new perspectives. I especially love to find folks who come from other disciplines and see how nonprofits might apply some of their thoughts — art and science — to fundraising, marketing, management and leadership.  Plus you’ll find some free resources and a new learning opportunity (scroll to the bottom). Let’s begin…Continue Reading

Clairity Click-it: Social Media + Content; Cause-Related Marketing; Events; Business Cards; Coaching; Free Stuff; Last Day for Year-End Appeals!

Mouse with computer mousee
Click it!

I’ve a really eclectic mix of links this week, ranging from marketing to fundraising to management – and then some! Plus you’ll find some free resources and your last chance opportunity to improve your year-end fundraising (scroll to the bottom). Can you believe this will be the last “Click-it” in August? How’d it get to be September so soon? You know what that means – year-end fundraising is right around the corner! Stay tuned to my blog as I’ll be offering lots of tips to help you out. Meanwhile… enjoy the rest of the season.Continue Reading

Warning: Your Nonprofit is Sending Too Few Emails

If you want your emails to bear fruit, stop being so stingy with them!
If you want your emails to bear fruit, stop being so stingy with them!

As the end of the year approaches, are you planning enough emails?

Emails should be included as part of your robust, multi-channel annual appeal if you want to increase your chances of reaching your goals.  On top of that, emails can be a great way to set yourself up for success even before you send an appeal.

Sadly, many nonprofits I encounter are unwilling to email their constituents sufficiently. Here’s what I often hear:

We don’t want to tick them off by mailing too many times.

We can’t ask them for money more than once or twice a year.

They get a lot of mail from us and it’s probably annoying.

They’re probably getting mail from a lot of different departments, so we don’t want to send from our department too often.

What all these comments have in common is that they’re based on a lack of data.Continue Reading

Clairity Click-it: Social Content Marketing for Fundraising; Giving Psychology; Donor Metrics; Boards

Two computer mice in discussion
What did one mouse say to the other mouse? Click-it!

To all my friends in the U.S., Happy Independence Day and I hope you get to enjoy a long, lovely refreshing week-end. To everyone else, why not pretend it’s a holiday and do something just for you?!. Because it’s summer, I’m giving you a light reading load this week. If you get a chance, let me know if any of these articles resonate with you. Have a good one!

P.S. Registration for the Donor Retention Master Class closes Monday at noon. If you meant to register, now is your last chance (you can read more about it below).Continue Reading

10 Ways to Slay Sharing Nonprofit Content on Social Media

Figure out a killer way to capture folks attention.
Figure out a killer way to capture folks attention.

We live in an information overload society. So much competes for folks’ attention that they don’t even open your content, let alone share it.

If your content isn’t getting shared, here’s what you do:

  • You figure out a killer way to capture their attention in much less time.
  • You don’t butcher your content; you make it super easy to read
  • You slay your readers with how valuable your content is to them.
  • You give readers a vital incentive to share your content.
  • You figure out a way to make it drop-dead easy for readers to share your content.

10 Killer Ways to Get Your Content Shared:

Continue Reading

Want 17 Surprising Headline Hacks to Boost Click-throughs?

Never be ashamed of your headlines again!!!

Never be ashamed of your headlines again!!!

I know you’re working overtime to get more folks to pay attention to what you have to say. You want them to listen to you. You want them to volunteer with you. You want them to attend your events. You want them to support you. Where do you begin?

Get them to notice you! In How to Write an Irresistible Headline on the Convince and Convert blog you’ll learn how. I commend the full article to you. For me, here are the highlights:Continue Reading

Can’t Scan it? Ban it! 10 Reasons Nonprofit Appeals Tank

Get 10 Ways to Make Your Content Scannable

Get 10 Ways to Make Your Content Scannable

Stop Making Me — and Your Readers — Work

If reading your appeal seems like hard work to me, than why should I bother? I work all day! If reading your appeal seems like a struggle for comprehension, then what’s the point? I struggle to understand stuff all day.

My brain needs a rest.

Even more, my brain would enjoy a treat. Something that lights up my pleasure centers and makes me feel good.

Does your appeal do that for your would-be donors? Or does it require them to put in great effort to get through it?

Reading may be a breeze for you. But it’s not for everybody. Lots and lots of folks suffer from a range of “reading processing disorders” that make it difficult for them to plow through a bunch of dense text.Continue Reading

6 Best Ways to Make Storytelling Part of Your Nonprofit Culture

How do you fill the brains of your staff, volunteers and donors with stories about your organization?
What better way to talk about accomplishments your donors make possible than through stories that portray them as heroes?

Everyone loves a good story. Everyone.

Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this case, because you want to serve up content that’s relevant, attractive and accessible to your constituencies. Storytelling fits the bill better than anything else.

In fact, of all the content you can create, storytelling is your ultimate weapon and the most powerful means of communicating your message.

Let’s look at this a different way. Continue Reading

Why Your Nonprofit Should Dump Your Marketing Communications Program

Puzzled why your old school marketing communications program isn't delivering for you as you wished it would? HINT: Embrace content marketing.

Puzzled why your old school marketing communications program isn’t delivering for you as you wished it would? HINT: Embrace content marketing.

Because I’ll bet you it’s not embracing two key elements essential to raising awareness and getting folks to engage with you in 2014 and beyond.

What’s that? (1) Content marketing. (2) Social media. For real.

Let me explain.Continue Reading