Content is the heart of your successful fundraising strategy.
If you don’t sell it, you won’t connect with your audience. And if you don’t do that, you haven’t got a snowball’s chance in you know where to persuade folks to give to you to further your mission.
This is where learning to become a master storyteller comes in. I know you’ve heard this before. Storytelling is the meme du jour. But that doesn’t mean you shouldn’t pay real attention.
We’re in a content marketing zeitgeist.
I’ve selected five major themes – fundamental nonprofit fundraising strategies — to discuss with you this year in depth. Strategies that are so important to your success in 2016 – and beyond – that I want to be certain (1) you’ve got them on your priority list, (2) will begin to dedicate some serious resources towards them, and (3) will commit to practice them regularly, until they become almost second nature.
If you learn to “Dive the Five” you’ll be able to raise money for anyone, any place, any time. And I’ll be your Guide.
Some of these skills will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive in our digitally-revolutionized society. Other skills may be things you’ve thought about, or dabbled in, but haven’t really committed to with serious intent and dedicated resources.Continue Reading
I’ve got some really cool links for this first week of September. I try to find stuff I think you may not be seeing through your regular channels because it’s fun to get new perspectives. I especially love to find folks who come from other disciplines and see how nonprofits might apply some of their thoughts — art and science — to fundraising, marketing, management and leadership. Plus you’ll find some free resources and a new learning opportunity (scroll to the bottom). Let’s begin…Continue Reading
Clairity Click-it: Social Media + Content; Cause-Related Marketing; Events; Business Cards; Coaching; Free Stuff; Last Day for Year-End Appeals!
I’ve a really eclectic mix of links this week, ranging from marketing to fundraising to management – and then some! Plus you’ll find some free resources and your last chance opportunity to improve your year-end fundraising (scroll to the bottom). Can you believe this will be the last “Click-it” in August? How’d it get to be September so soon? You know what that means – year-end fundraising is right around the corner! Stay tuned to my blog as I’ll be offering lots of tips to help you out. Meanwhile… enjoy the rest of the season.Continue Reading
As the end of the year approaches, are you planning enough emails?
Emails should be included as part of your robust, multi-channel annual appeal if you want to increase your chances of reaching your goals. On top of that, emails can be a great way to set yourself up for success even before you send an appeal.
Sadly, many nonprofits I encounter are unwilling to email their constituents sufficiently. Here’s what I often hear:
We don’t want to tick them off by mailing too many times.
We can’t ask them for money more than once or twice a year.
They get a lot of mail from us and it’s probably annoying.
They’re probably getting mail from a lot of different departments, so we don’t want to send from our department too often.