Clairity Click-it: Databases; Content; Leadership; Free Stuff; Learning Opportunity


Mouse mouse2 300x202 Clairity Click it:  Databases; Content; Leadership; Free Stuff; Learning Opportunity
Click it!

I’ve got some really cool links for this first week of September. I try to find stuff I think you may not be seeing through your regular channels because it’s fun to get new perspectives. I especially love to find folks who come from other disciplines and see how nonprofits might apply some of their thoughts — art and science — to fundraising, marketing, management and leadership.  Plus you’ll find some free resources and a new learning opportunity (scroll to the bottom). Let’s begin…Continue Reading

Clairity Click-it: Social Media + Content; Cause-Related Marketing; Events; Business Cards; Coaching; Free Stuff; Last Day for Year-End Appeals!

Mouse mouse2 300x202 Clairity Click it:  Social Media + Content; Cause Related Marketing; Events; Business Cards; Coaching; Free Stuff; Last Day for Year End Appeals!
Click it!

I’ve a really eclectic mix of links this week, ranging from marketing to fundraising to management – and then some! Plus you’ll find some free resources and your last chance opportunity to improve your year-end fundraising (scroll to the bottom). Can you believe this will be the last “Click-it” in August? How’d it get to be September so soon? You know what that means – year-end fundraising is right around the corner! Stay tuned to my blog as I’ll be offering lots of tips to help you out. Meanwhile… enjoy the rest of the season.Continue Reading

Warning: Your Nonprofit is Sending Too Few Emails

email bearing fruit 249x300 Warning: Your Nonprofit is Sending Too Few Emails
If you want your emails to bear fruit, stop being so stingy with them!

As the end of the year approaches, are you planning enough emails?

Emails should be included as part of your robust, multi-channel annual appeal if you want to increase your chances of reaching your goals.  On top of that, emails can be a great way to set yourself up for success even before you send an appeal.

Sadly, many nonprofits I encounter are unwilling to email their constituents sufficiently. Here’s what I often hear:

We don’t want to tick them off by mailing too many times.

We can’t ask them for money more than once or twice a year.

They get a lot of mail from us and it’s probably annoying.

They’re probably getting mail from a lot of different departments, so we don’t want to send from our department too often.

What all these comments have in common is that they’re based on a lack of data.Continue Reading

Clairity Click-it: Social Content Marketing for Fundraising; Giving Psychology; Donor Metrics; Boards

mouse red and blue 300x199 Clairity Click it: Social Content Marketing for Fundraising; Giving Psychology; Donor Metrics; Boards
What did one mouse say to the other mouse? Click-it!

To all my friends in the U.S., Happy Independence Day and I hope you get to enjoy a long, lovely refreshing week-end. To everyone else, why not pretend it’s a holiday and do something just for you?!. Because it’s summer, I’m giving you a light reading load this week. If you get a chance, let me know if any of these articles resonate with you. Have a good one!

P.S. Registration for the Donor Retention Master Class closes Monday at noon. If you meant to register, now is your last chance (you can read more about it below).Continue Reading

10 Ways to Slay Sharing Nonprofit Content on Social Media

Killer 300x199 10 Ways to Slay Sharing Nonprofit Content on Social Media
Figure out a killer way to capture folks attention.

We live in an information overload society. So much competes for folks’ attention that they don’t even open your content, let alone share it.

If your content isn’t getting shared, here’s what you do:

  • You figure out a killer way to capture their attention in much less time.
  • You don’t butcher your content; you make it super easy to read
  • You slay your readers with how valuable your content is to them.
  • You give readers a vital incentive to share your content.
  • You figure out a way to make it drop-dead easy for readers to share your content.

10 Killer Ways to Get Your Content Shared:

Continue Reading

Want 17 Surprising Headline Hacks to Boost Click-throughs?

Head in paper bag 231x300 Want 17 Surprising Headline Hacks to Boost Click throughs?

Never be ashamed of your headlines again!!!

I know you’re working overtime to get more folks to pay attention to what you have to say. You want them to listen to you. You want them to volunteer with you. You want them to attend your events. You want them to support you. Where do you begin?

Get them to notice you! In How to Write an Irresistible Headline on the Convince and Convert blog you’ll learn how. I commend the full article to you. For me, here are the highlights:Continue Reading

Can’t Scan it? Ban it! 10 Reasons Nonprofit Appeals Tank

10 placards 300x300 Can’t Scan it? Ban it! 10 Reasons Nonprofit Appeals Tank

Get 10 Ways to Make Your Content Scannable

Stop Making Me — and Your Readers — Work

If reading your appeal seems like hard work to me, than why should I bother? I work all day! If reading your appeal seems like a struggle for comprehension, then what’s the point? I struggle to understand stuff all day.

My brain needs a rest.

Even more, my brain would enjoy a treat. Something that lights up my pleasure centers and makes me feel good.

Does your appeal do that for your would-be donors? Or does it require them to put in great effort to get through it?

Reading may be a breeze for you. But it’s not for everybody. Lots and lots of folks suffer from a range of “reading processing disorders” that make it difficult for them to plow through a bunch of dense text.Continue Reading

6 Best Ways to Make Storytelling Part of Your Nonprofit Culture

Storytelling brain 6 Best Ways to Make Storytelling Part of Your Nonprofit Culture
What better way to talk about accomplishments your donors make possible than through stories that portray them as heroes?

Everyone loves a good story. Everyone.

Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this case, because you want to serve up content that’s relevant, attractive and accessible to your constituencies. Storytelling fits the bill better than anything else.

In fact, of all the content you can create, storytelling is your ultimate weapon and the most powerful means of communicating your message.

Let’s look at this a different way. Continue Reading

Why Your Nonprofit Should Dump Your Marketing Communications Program

Tips and Hints 300x249 Why Your Nonprofit Should Dump Your Marketing Communications Program

Puzzled why your old school marketing communications program isn’t delivering for you as you wished it would? HINT: Embrace content marketing.

Because I’ll bet you it’s not embracing two key elements essential to raising awareness and getting folks to engage with you in 2014 and beyond.

What’s that? (1) Content marketing. (2) Social media. For real.

Let me explain.Continue Reading

A Baker’s Dozen of Nonprofit Blogging Do’s and Don’ts – Pt.2

baker2 A Baker’s Dozen of Nonprofit Blogging Do’s and Don’ts – Pt.2

I’ve baked up 7 more nonprofit blogging tips for you — so now you’ve got a full Baker’s Dozen!

Last week, in part 1 of this post, I encouraged you to begin blogging if you’re not doing so already. And, if you are, to do so more effectively. Make your blog the hub of your content marketing. It will simplify your life in so many ways, and become the anchor for your marketing communications and organizational branding.

Today, let’s continue with seven more “do’s and don’ts” to round out our baker’s dozen of nonprofit blogging tips:

Don’t 7: You don’t give credit where it is due.

It’s fine to derive inspiration from another source, but don’t claim the prose as your own.

Do 7:  When you cite other sources, attribute them.

If you quote someone, put quotation marks around their prose and state their name. If you want to be extra nice, include a hyperlink to their website or suggest to folks that they follow this person on one or more social media sites. I derived inspiration for this post from two articles on Hubspot by Nathan Yerian and Ginny Sosky. You can see them here and here.

Don’t 8: You don’t take time to edit your post.

This is one of my pet peeves, and it’s a real rookie mistake. Why put all that time into creating a great useful post that will draw readers to you, when you then repel them by including a bunch of typos and run-on sentences? It’s sloppy and stupid.

Do 8: Come back to your post the next day and edit it.

Remove redundancies. Eliminate jargon. Take out excess adverbs and adjectives. Run spell check. Break up big chunks of text. Use sub-heads, bold-face, color and images to draw the reader’s eye to your main points and make it easier to scan. Do it the next day, when you’re fresh and can look at your post from a different perspective.

Don’t 9: You let great get in the way of good.

This used to be a big problem for me. I’m a perfectionist by nature. It was hard for me to hit the “publish” button. Please learn from my mistakes and don’t obsess! If you’ve followed all of the “Do’s” outlined above, your post will be ready for prime time.

Do 9: Hit the “publish” button once you’ve done your due diligence.

Make yourself a checklist and post it next to your computer. Go through it after you’ve finished writing. Once you’re done, publish your post!

Don’t 10: You publish erratically.

Consistency is key if you want to build a following for your blog.

Do 10: Develop a content editorial calendar and stick to your publishing schedule.

It’s been said that those who fail to plan, plan to fail. A content editorial calendar keeps you organized and on track. You commit to your blog having a consistent presence, so your audience can commit to looking for you and reading you.  You don’t become one of those TV shows we all stopped watching because their schedule became so erratic we couldn’t remember when/where to find them. By planning ahead, you drive perseverance.

Don’t 11: You fail to include an image.

It’s often said that a picture is worth 1,000 words. When it comes to blog articles this is true in spades! Our culture is increasingly visual to the point where articles with images get 94% more views! Marketers who are embracing visual content are seeing huge returns in terms of more readers, leads, customers and revenue.

Do 11: Include at least one image in your blog post.

This should be a no-brainer based on the research cited above (and all over the internet). Your blog posts have a purpose. You want them to engage folks. Visual content is a huge driver of engagement. You can afford it, because there are plenty of online sites offering free image downloads today. Just search for them and pick one.  And check out Jeff Bullas’ The Ultimate Guide to Using Images in Social Media. He’ll give you all sorts of tips and tricks for using images to their greatest effect. Enough said.

Don’t 12: You fail to include a call to action as a next step.

Once you’ve published your post you want folks who read it to do something.   What is that? How will your readers know what you want them to do? Too often blog posts end with a whimper. The reader gets all the way to the end, only to be left with that lead balloon feeling of “so what?

Do 12: Include a clear call to action.

This will increase your conversion rate (i.e., turning first-time readers into subscribers; turning ongoing readers into donors) and improve the return on investment for the time you put into crafting and publishing your post. Simple calls to action include:

  • Subscribe to our blog.
  • Comment on this post.
  • Share this post.
  • Please donate.

For more on creating effective calls to action, read this free guide from Hubspot.

Don’t 13: You fail to build relationships.

When you ignore people who do as you’ve asked, it’s just plain rude. It discourages them. It can even anger them. Conversely, when you interact with folks it can encourage others to interact as well. Creating a dialogue is one of the primary benefits of a blog, enabling you to get to know your constituents in ways that were previously cost-prohibitive. Don’t waste your opportunities.

Do 13: Respond to folks who take the time to interact with you through your blog.

If they comment on your post, reply back to them. If they share your post on social media or via email, thank them. If one of your active constituents has their own blog, go to their site and make a comment or share their post. If you see they have a large following, ask them nicely if they would consider sharing your post with their network. And so forth.

binderlayingopen 550x634 1 e1405302761651 A Baker’s Dozen of Nonprofit Blogging Do’s and Don’ts – Pt.2

Discover How a Blog Can Drive Donor Acquisition, Retention and Support

If you found this post useful, you may be interested in my brand new  Nonprofit Blogging Playbook.

Get as many Guides as you want or need (if you buy all four, I offer a “Bundle Bargain” discount). A great blog is one of the best investments you can make in acquiring and retaining more donors. Learn how with this 4-volume set that will teach you (1) blog fundamentals; (2) content folks will want to read; (3) how to use your content to engage folks, and (4) how to promote your blog so it builds momentum and drives more potential supporters to your website. Plus, I stand by all my Clairification products.  If you’re not happy, there’s a no questions asked full refund policy. The only way to lose is by doing nothing. Don’t be a loser! 

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