How to Fundraise like it’s Yesterday, Today and Tomorrow

How to Fundraise Like it's Yesterday, Today, and TomorrowTwo good posts recently at re: charity (Brady Josephson) and Future Fundraising Now (Jeff Brooks) about what charities should do today to prepare for tomorrow. Both embrace a quote from Jeff Bezos:

I very frequently get the question: ‘What’s going to change in the next 10 years?’ I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time.

Yesterday, today and tomorrow are sort of the same.

Sounds good.

But think about this a bit more.Continue Reading

12 Ways to Take Your Nonprofit Blog from Mind-Numbing to Mesmerizing

Is your content causing light bulbs to pop for your potential supporters? If not, what can you do about it?

Is your content causing light bulbs to pop for your potential supporters? If not, what can you do about it?

 

Ah, social content marketing. I’ve told you it’s one of the fundamental “Dive the 5” strategies you must master to be successful with fundraising in today’s marketplace.

Which is why I want to share with you some quick and easy tips to take your blog (or e-newsletter*) from a snoozefest to a usefest. You see, the content you serve up to folks has to be useful to them.  You want to see their eyes bulging out of their sockets with excitement, not rolling back into their heads with boredom.

And you have to do this with every single issue.  Every single post.  Consistency is key. Because you need to get folks into the habit of jumping for joy when they see your brand in their mailbox. Not into the habit of hitting “delete” before they even take a look at all the hard work you’ve put into your content. So… where to begin?Continue Reading

3 Content, Social and Online Marketing Media for Every Nonprofit

Online Marketing

Online Social Content Marketing: The ‘Mouthful’ Your Nonprofit Needs

 

Today we continue with Clairification’s virtual online curriculum – 5 Things Nonprofits and Fundraisers Must Do to Succeed in 2016.

Last week I introduced the concept of integrating donor-centered fundraising with online social content marketing. I’ve found that most fundraisers and executive directors think they know more about the first part of this two-part equation than the latter, so I’m going to begin today with where I see too many nonprofits missing the boat.

Today, we’re going to dig a little deeper into ‘online social content marketing’:Continue Reading

Successful Storytelling: 5 Foolproof Ways to Raise Money

Draw your audience in by capturing their imagination with a compelling tale!

Draw your audience in by capturing their imagination with a compelling tale!

 

Content is the heart of your successful fundraising strategy.

If you don’t sell it, you won’t connect with your audience. And if you don’t do that, you haven’t got a snowball’s chance in you know where to persuade folks to give to you to further your mission.

This is where learning to become a master storyteller comes in. I know you’ve heard this before. Storytelling is the meme du jour. But that doesn’t mean you shouldn’t pay real attention.

We’re in a content marketing zeitgeist.

Continue Reading

Integrate Fundraising and Content Marketing for Nonprofit Survival

Integrate Fundraising and Content MarketingYour year-long “Dive the Five” virtual course continues!

I’ve selected five major themes – fundamental nonprofit fundraising strategies — to discuss with you this year in depth. Strategies that are so important to your success in 2016 – and beyond – that I want to be certain (1) you’ve got them on your priority list, (2) will begin to dedicate some serious resources towards them, and (3) will commit to practice them regularly, until they become almost second nature.

If you learn to “Dive the Five” you’ll be able to raise money for anyone, any place, any time. And I’ll be your Guide.

Some of these skills will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive in our digitally-revolutionized society. Other skills may be things you’ve thought about, or dabbled in, but haven’t really committed to with serious intent and dedicated resources.Continue Reading

12 Social Media Strategies Nonprofits Can Steal from Presidential Candidates

12SocialMediaStrategiestoStealWant to learn how to do digital fundraising? I’ve added my own thoughts to an assessment of GOP presidential candidates’ digital strategies by Marketing Profs to give you some great takeaways as to what is currently resonating online.

The candidates know how important a killer digital strategy is when it comes to finding and connecting with potential supporters, and the importance of digital was confirmed by a recent study from Pew Research. So they’re all doing it, some more successfully than others. Nonprofits can learn by studying what works; what doesn’t.Continue Reading

Clairity Click-it: Databases; Content; Leadership; Free Stuff; Learning Opportunity

 

Mouse with computer mousee
Click it!

I’ve got some really cool links for this first week of September. I try to find stuff I think you may not be seeing through your regular channels because it’s fun to get new perspectives. I especially love to find folks who come from other disciplines and see how nonprofits might apply some of their thoughts — art and science — to fundraising, marketing, management and leadership.  Plus you’ll find some free resources and a new learning opportunity (scroll to the bottom). Let’s begin…Continue Reading

Clairity Click-it: Social Media + Content; Cause-Related Marketing; Events; Business Cards; Coaching; Free Stuff; Last Day for Year-End Appeals!

Mouse with computer mousee
Click it!

I’ve a really eclectic mix of links this week, ranging from marketing to fundraising to management – and then some! Plus you’ll find some free resources and your last chance opportunity to improve your year-end fundraising (scroll to the bottom). Can you believe this will be the last “Click-it” in August? How’d it get to be September so soon? You know what that means – year-end fundraising is right around the corner! Stay tuned to my blog as I’ll be offering lots of tips to help you out. Meanwhile… enjoy the rest of the season.Continue Reading

Warning: Your Nonprofit is Sending Too Few Emails

If you want your emails to bear fruit, stop being so stingy with them!
If you want your emails to bear fruit, stop being so stingy with them!

As the end of the year approaches, are you planning enough emails?

Emails should be included as part of your robust, multi-channel annual appeal if you want to increase your chances of reaching your goals.  On top of that, emails can be a great way to set yourself up for success even before you send an appeal.

Sadly, many nonprofits I encounter are unwilling to email their constituents sufficiently. Here’s what I often hear:

We don’t want to tick them off by mailing too many times.

We can’t ask them for money more than once or twice a year.

They get a lot of mail from us and it’s probably annoying.

They’re probably getting mail from a lot of different departments, so we don’t want to send from our department too often.

What all these comments have in common is that they’re based on a lack of data.Continue Reading

Clairity Click-it: Social Content Marketing for Fundraising; Giving Psychology; Donor Metrics; Boards

Two computer mice in discussion
What did one mouse say to the other mouse? Click-it!

To all my friends in the U.S., Happy Independence Day and I hope you get to enjoy a long, lovely refreshing week-end. To everyone else, why not pretend it’s a holiday and do something just for you?!. Because it’s summer, I’m giving you a light reading load this week. If you get a chance, let me know if any of these articles resonate with you. Have a good one!

P.S. Registration for the Donor Retention Master Class closes Monday at noon. If you meant to register, now is your last chance (you can read more about it below).Continue Reading