Here are some goodies to help you raise as much money as possible during the last quarter of the calendar year! Keep your focus on inspiring storytelling that sets you apart from everyone else, yet don’t forget that who you tell your story to matters as much as how you tell it. As does where you disseminate it (hopefully not just by snail mail, but also online and face to face). Click on these links to helpful articles I hope will delight you.Continue Reading
What can you do now to prime the pump so your donors are pre-disposed to give to you when they receive your year-end appeal?
In Part 1 of this two-part series I described some new research from Robert Cialdini, author of the seminal Influence: The Psychology of Persuasion, and the new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, and discussed how you might apply this research to your fundraising strategies. We learned the importance of leading with a “gift” or “favor” that would incline your donor favorably in your direction.
I promised that today we’d take a look at how to cement the likelihood your favor is returned, as well as explore some types of favors that are likely to be perceived as valuable.Continue Reading
I recently learned about Van Jones’ virtual reality experiment, Day of Empathy via this video (thank you, thank you, thank you to Nancy Schwartz for writing about this on her Getting Attention nonprofit marketing blog: OMG Experiment to Connect & Activate (Dream Corps Case Study). The idea is to use virtual reality to build empathy (i.e., to help people walk in the shoes of others) in order to motivate action.
The idea of using virtual reality to build empathy on a communal scale is brilliant!
And it ties back to Darwin’s theory of survival.Continue Reading
I know you’re probably thinking “both.”
Or maybe you’re thinking “awareness.”
That’s why, too often, nonprofit communications are considered the step-child of fundraising. A support function, rather than an essential one.
Because your answer to the question “What’s the purpose of our nonprofit content marketing” should be MONEY.Continue Reading
What prompted me to write this article was a recent post by Matthew Sherrington on the 101 Fundraising Blog about the dangers to the public benefit sector posed by erosion of trust. We’ve known for some time that whenever there’s a charity scandal, the bad behavior of one player can become detrimental to all. But over the past year in the U.K. the problem has become even more challenging. Could it happen here? Matthew says “yes.” And I concur. Trust is a fragile thing.
In the U.K what happened was a perfect storm of perceived over-solicitation and insufficient outcomes, exacerbated by a barrage of media that sounded an alarm about nefarious practices. Trust plummeted. A wake-up call, for sure.
But what does it mean? Continue Reading
Content is the heart of your successful fundraising strategy.
If you don’t sell it, you won’t connect with your audience. And if you don’t do that, you haven’t got a snowball’s chance in you know where to persuade folks to give to you to further your mission.
This is where learning to become a master storyteller comes in. I know you’ve heard this before. Storytelling is the meme du jour. But that doesn’t mean you shouldn’t pay real attention.