What’s ‘Like’ Got to Do with It? 5 Ways to Inspire Nonprofit Engagement Through Social Media

Facebook like Whats Like Got to Do with It? 5 Ways to Inspire Nonprofit Engagement Through Social Media

I like you, casually.

Stop counting likes and follows. If your work plan has “increase FB likes from X to Y or increase Twitter follows from Y to Z” as an objective, delete, delete, delete!  Your objective must relate to your “why;” it can’t just be a “what.”

Who cares how many “friends” you have if none of them are engaging with you?  Liking is passive.  Engaging is active. What do you want folks to feel/think/do?  You simply won’t get there by wishing and hoping.  You get there by inspiring.Continue Reading

Why Your Nonprofit Should Get a Whirlpool

Whirlpool washer 300x289  Why Your Nonprofit Should Get a WhirlpoolNo, not a washer/dryer.  A real, honest-to-goodness vortex.

Last week I wrote about what nonprofits can learn about why we stopped building pyramids. The digital revolution has crumbled that baby – today’s ‘donor pyramid’ is nothing but an empty frame. Our donors no longer fit inside of it. So… what’s a nonprofit to do?

My guest post yesterday on Maximize Social Business detailed precisely How Social Media Toppled the Donor Pyramid – and what that means for nonprofits. Nothing is neat, orderly and linear anymore. Supporters are here, there and everywhere – all at once!

Today, electronic communications – social, mobile, email, crowd funding, online donating — have permanently disrupted the traditional donor-engagement process. Continue Reading

What Sherpas Can Teach Fundraisers

Sherpa guide 225x300 What Sherpas Can Teach Fundraisers

Are you lifting your donors up?

Earlier this week I posted an article talking about how fundraising professionals need to become Engagement Journey Guides. One of my readers, Amy K., suggested that was a mouthful and offered up the term “Engagement Sherpa.”  That got me thinking, so I looked up the word. Sherpa means “a member of a people noted for providing assistance to mountaineers… [and who] have achieved world renown as expert guides.” Hmmn. I really like that!

Think of your donors as mountaineers.  They’re on an ascent. It’s not just towards the top of your donor pyramid. Continue Reading

How the ‘Diva of Dollars’ became the ‘Engagement Journey Guide’

 

Journey 300x225 How the ‘Diva of Dollars’ became the ‘Engagement Journey Guide’

It’s about the journey, not the money.

Philanthropy, Not Fundraising

Here’s a true story.  Some years ago, while working for a family service agency, we became involved in a discussion about job titles.  Should folks stay as directors or become v.p’s? Should my title remain ‘Director of Development’ or switch to ‘Advancement’ or ‘External Relations’? I researched titles elsewhere. Yada, yada, yada.  I finally said I really didn’t care.  Just call me ‘Maven of Money’ or ‘Diva of Dollars.’

I didn’t get it.Continue Reading

Warning: If Your Nonprofit’s Not on Pinterest You’re Outdated

Pinterest board nonprofit 200x300 Warning: If Your Nonprofit’s Not on Pinterest You’re Outdated

Mission-related candy sushi — clever idea for ocean-themed treats from Monterey Bay Aquarium

Wouldn’t you know I’d leave the trenches just when things got Pinteresting? I missed out, but I’m here to tell you… YOU don’t have to!

If we know anything about human beings, we know these two things: (1) they love a story, and (2) a picture is worth 1,000 words.  A new guide to visual storytelling practices reveals that when information is presented orally, people tested 72 hours later remember only about 10%. That jumps to 65% when pictures are added! Pinterest is a dream come true for nonprofits wanting to engage constituents with their mission.Continue Reading

Breaking News about Your Nonprofit’s Social Media Strategy: It Doesn’t Measure Up

Breaking News large Breaking News about Your Nonprofit’s Social Media Strategy: It Doesnt Measure Up

Many nonprofits post on Twitter throughout the day to keep constituents up to date

XTRA! XTRA: NEWS YOU CAN’T USE

This just in: Many nonprofits post on Twitter throughout the day to keep constituents up to date.”  Woo-hoo! I’m jumping for joy! Over the moon! Popping champagne corks! I’m….

Wait just a dog-gone minute…  Is this really a news story? What does this really tell me? How does this help me? Well, perhaps if I read the story I’ll…

Learn more.

What story?  Oh… this is a real headline, sent to me by my friend Jimmy (a really smart marketing guy who works in the business sector), for an article that appeared in eMarketer which claims to provide “the world’s top brands, agencies and media companies with the most complete view of digital marketing available.”  Yet really all the article does is report on a study by Vertical Response showing that nonprofits were more likely to be present on social media channels than small businesses surveyed in a similar study.

So, great.  We’ve got some data on how nonprofits are behaving digitally.  They’re putting up Facebook pages and starting Twitter accounts. Whoop-de-do.

What we do not have is a fully fleshed out narrative that tells us why nonprofits are behaving this way, who they’re targeting with their social conversations or what they’re getting out of it. We have no knowledge of their engagement plan or their engagement metrics. As I told my friend Jimmy, the fact that nonprofits are doing incrementally more on social media doesn’t really tell much of a story.Continue Reading

5 Secrets of Psychologists: How to Get Donors to Say “Yes”

Freud model 5 Secrets of Psychologists: How to Get Donors to Say “Yes”

You might miss out! How do you feel about that?

In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. A new infographic visually makes the point that, while technology advances, human triggers remain constant.

Even someone inclined to support your cause may not give unless you push the right buttons. Here are five triggers with a few suggested strategies (I’m sure you can come up with more) to use these principles in your offline and online relationship building with prospective supporters:Continue Reading

For Whom the Bell Tolls: Major Gifts Officers Will Lose Their Jobs in 2 Years

love your donors For Whom the Bell Tolls: Major Gifts Officers Will Lose Their Jobs in 2 Years

Are you getting creative in “hearting” your donors in new, social ways?

Unless… they reinvent themselves.

I know this sounds harsh. But check out Seth Godin’s Tried and false where he bluntly tells the truth about the tried and true: “In times of change… most of the tried is in fact, false. False because what used to work, doesn’t, at least not any longer.”

You may have been the best major gift officer on the planet five years ago.  But that was then. This is now. The buying/giving market has fundamentally changed. And, yes, the culprit is the digital revolution. That’s how revolutions work. It’s truly the end of business as usual.Continue Reading

What Texting Your Kid and Nonprofit Social Media Have in Common

Kids texting 213x300 What Texting Your Kid and Nonprofit Social Media Have in Common

This is how we communicate!

It’s perplexing to still hear folks ask “Do we really need social media?”  Do you need to text and respond to your kid’s texts?  Well… only if you want to be in touch! That question is so 2008.  In 2013 it’s more like “my way or the highway.”

Here’s the problem if you’re a small nonprofit:

You’re resource challenged.  You don’t have enough staff to do everything that needs to be done as it is.  Now you’re supposed to add social media?!  Well, which channels?  You can’t do it all, for goodness sakes. There must be one best channel.  Maybe you can just squeeze that in.Continue Reading

Are You a Troglodyte Fundraiser? 3 Ways to Leave the Cave

Cave dweller 300x192 Are You a Troglodyte Fundraiser? 3 Ways to Leave the Cave

Get out of the cave. It’s stunting your growth!

In case you don’t know, troglodytes are hermits who live in caves. There are 3 ways I’ve found that folks in the development profession fit this description.  Are you a cave dweller? If so, here’s how to get out more.

  1. Get out from behind your desk.
  2. Begin to embrace social media.
  3. Think outside the cave.  Continue Reading