3-Word Formula Guaranteed to Raise Money

3 Word Formula to Raise Money 300x226 3 Word Formula Guaranteed to Raise MoneyI consider these three words the holy trinity of fundraising success.

They are simple.

They are easy to remember.

They really work.

Plus, if you wrap them up with some emotional color, you’ve got an offer that can’t be refused.

Let’s take a look.Continue Reading

Clairity Click-it-Year-End Fundraising: Lapsed; Online; Copy; Peer-to-Peer; Website; Landing Page; Saying Thanks

Clairity Click it Mouse Mouse 300x224 Clairity Click it Year End Fundraising: Lapsed; Online; Copy; Peer to Peer; Website; Landing Page; Saying Thanks

This week’s Click-it is dedicated to your year-end success!

December is the biggest fundraising opportunity of the year. What you do between now and December 31st will impact what you’re able to accomplish through the rest of the year.

  • Close to a full third of giving happens in just this one month.
  • 12% of all giving happens on December 31st (don’t go on vacation that day)!
  • 30% of all online donations are made in December.
  • 10% of all online giving happens in the last three days of the year
  • Average gift size is larger in December than any other month.

It’s now or never.

Please. Seize your opportunity!

But do it right.

It’s no longer just about direct mail or an email or two.

You’ve got to think about your website, thank you pages, social media and peer-to-peer fundraising – just to name a few. Old school is good, and there are some tips in the articles that follow to help you. But they’re no longer enough.

You must use online techniques to leverage offline techniques.

Think of social media and your website home page as advertising for your appeal. So that when folks finally receive your request for a gift, they do so with eyes and ears wide-open. Because they’ve been primed.

Ready? Let’s get started!Continue Reading

7 More Weeks – Are You Ready for Year-End Fundraising?

7 More Weeks Ready for Year End Fundraising 300x244 7 More Weeks – Are You Ready for Year End Fundraising?This is the giving season! Between now and December 31st, statistically, are the “make or break” weeks for your annual fundraising. It doesn’t matter what fiscal year you’re on. Donors operate on a calendar year.

So I’m offering up 5 tips to help you out.

Because people do most of their giving between Thanksgiving and New Year’s Eve — and I don’t want you to miss out

It’s a time when people feel grateful for friends, family and other blessings, and are inclined to be generous towards others. They want to share their blessings.

Your job is to tap into these feelings of generosity when they’re most at the surface. To strike while the iron is hot.Continue Reading

It’s Not All about Major Gifts: 10 Ways to Succeed with Small Gift Fundraising

Small gifts 210x300 It’s Not All about Major Gifts: 10 Ways to Succeed with Small Gift FundraisingNot long ago I went to research something online and ended up viewing the first entry Google gave me – which was on Wikipedia. To my delight, I ran into an awesome fundraising campaign (this is an occupational hazard with fundraisers – we actually like and admire things like pledge breaks when they’re done well)!

Here’s what I found superimposed at the top of the screen:Continue Reading

Clairity Click-it: Powerful Ways to Increase Fundraising Revenue

Mouse bat Clairity Click it:  Powerful Ways to Increase Fundraising Revenue
Don’t go batty! “Click-it!” to find the resources you need to stay grounded.

This week’s Click-it is dedicated to helping you increase your fundraising revenue through a number of different strategies: monthly giving, sponsorships, targeted campaigns (e.g., #GivingTuesday), targeted communications, cause marketing, crowdfunding, cultivating mid-level donors, and more. These strategies will both help elevate awareness for your cause and increase your base of supporters.

And towards the end of the “Click-it,” as usual, you’ll find a bunch of completely free resources!Continue Reading

Quick Guide to Get Your Nonprofit “Crowd On”

quick guide to get your nonprofit crowd on 265x300 Quick Guide to Get Your Nonprofit “Crowd On”I’ve been thinking a lot about crowdfunding lately.

Bzz… bzz… buzz… buzz… Do you hear it?

It’s the sound of the times. It’s the bees flying around crowdfunding campaigns like honey. Sweet, golden honey.

Are you getting yours?

With the mainstream shift into digital communication, and the advance of technology through online donation and peer-to-peer fundraising platforms, crowdfunding is something I believe you should seriously consider if you’re not already getting your “crowd” on.

Especially if you have…

  • A big campaign going on.
  • Or a specific project that lends itself well to the telling of a compelling story.
  • Or you need to raise a lot of funds in a relatively short time period.
  • Or there’s a strong tie to some big event – anniversary; holiday; news story.
  • Or your current constituents are more inclined towards being ambassadors than asking or giving.
  • Or you’re having a hard time breaking out of the “box” of folks you think might be interested in your cause, and are looking to build your audience in new ways.

So I’ve put together a few resources, and some of my own thoughts, to help you think things through.Continue Reading

October Nonprofit Blog Carnival Call for Submissions: Tricks or Treats – How Do You Get and Sustain Major Gifts?

ScreamPumpkin 255x300 October Nonprofit Blog Carnival Call for Submissions: Tricks or Treats – How Do You Get and Sustain Major Gifts?
H E L P! I need major donors!

I’m majorly S C R E A M I N G with delight to be hosting this month’s Nonprofit Blog Carnival!

So majorly, in fact, that the subject this month is TRICKS or TREATS How Do You Get and Sustain Major Gifts?

Tell us your tricks – the ones that work! Do you HAUNT prospects through a series of managed ‘moves’?  Do you fly in on a BROOMSTICK and just drop in spontaneously? How do you put them under your SPELL?

Tell us some treats – ways you wow your donors! Smile like a JACK-O-LANTERN every time you think of them; then figure out a way to let them know? Give them lots of virtual CANDY (seriously, do you use social media for any part of your major gifts strategy)?Continue Reading

Clairity Click-it: Fundraiser’s Job; Year-End Tips; Social Media; Crowdfunding; Major Gifts

Mouse mouse2 300x202 Clairity Click it:  Fundraiser’s Job; Year End Tips; Social Media; Crowdfunding; Major Gifts
Click it!

The end of the year continues to approach, and prime fundraising season is upon us! So today we have a couple of articles to remind you what your real job is as you prepare your year-end campaigns and strategies. Plus, some tips to help you amplify your fundraising team. And a bunch of social media tools, exercises and good advice; in 2015 social media should be an integral part of your end-of-year work plan. At the bottom you’ll find some new free resources and a last chance to prepare for your major gifts solicitations. Ready?Continue Reading

Why No Pain Trumps Gain in Fundraising Offers

toddlers fighting over toy Why No Pain Trumps Gain in Fundraising Offers
We really can’t stand to lose things – it’s something bred into us early on.

I’m about to clairify a subtle but very important point about what motivates philanthropic giving. After all, that’s what the “Clairification” blog is all about.

It’s often said that people give to people.  So true.

But people are funny.

People will often give more to people who show them the pain that can be avoided through their gift rather than the people who show them the good that can be gained.

Seems counter-intuitive, right?

Absolutely. So here’s a little reminder that people don’t always behave as you might intuitively believe they would.  Which is why fundraising is part art and part science. And here’s something we know from the research:

Fear of loss weighs heavier than hope of gainContinue Reading

Warning: Your Nonprofit is Sending Too Few Emails

email bearing fruit 249x300 Warning: Your Nonprofit is Sending Too Few Emails
If you want your emails to bear fruit, stop being so stingy with them!

As the end of the year approaches, are you planning enough emails?

Emails should be included as part of your robust, multi-channel annual appeal if you want to increase your chances of reaching your goals.  On top of that, emails can be a great way to set yourself up for success even before you send an appeal.

Sadly, many nonprofits I encounter are unwilling to email their constituents sufficiently. Here’s what I often hear:

We don’t want to tick them off by mailing too many times.

We can’t ask them for money more than once or twice a year.

They get a lot of mail from us and it’s probably annoying.

They’re probably getting mail from a lot of different departments, so we don’t want to send from our department too often.

What all these comments have in common is that they’re based on a lack of data.Continue Reading