Why Your Nonprofit Fundraising and Marketing is Outdated

 

change same buttons 300x225 Why Your Nonprofit Fundraising and Marketing is Outdated

Fundraising and marketing have changed more in the past 5 years than the previous 50.

Philanthropy, Not Fundraising

For too many nonprofits something isn’t working. Change is happening at a rapid pace while people try to employ yesterday’s ‘best practices,’ seeming to work harder and harder to make do with less — while needing to serve more.

Before the digital revolution, an information imbalance existed.  This facilitated a one-way ‘push’ model of marketing/fundraising. We could define our own brand and sell it.  Guess what? Continue Reading

Is the Civil Sector in Death Spiral Mode?

Withering Tree 168x300 Is the Civil Sector in Death Spiral Mode?

Wither civil society?

Today’s post is a quick – yet very thought-provoking – share.

I happened upon Ruth McCambridge’s feature story for Nonprofit Quarterly, Jeremy Rifkin: The Future of the Economy is There for the Civil Sector to Claim.  In it she dissects Rifkin’s op ed for the New York Times, “The Rise of Anti-Capitalism.” I often hear a lot of doom and gloom about our sector, so this inspired me.

Maybe we’re not in a death spiral. Yet.

But we do have to create our own future.Continue Reading

Be the Fruit. Not the Juice. Start something Up this year.

Hugh MacLeod start up 300x235 Be the Fruit. Not the Juice. Start something Up this year.Start.

Don’t be a wuss. Yeah. This year, make a resolution to stop being a wimp and start being an entrepreneur.

I looked up the definition of wuss, and aside from meaning pushover, weakling and ineffectual it comes from Middle English meaning “liquor obtained from boiling or squeezing fruit or vegetable substances.”  Think about this for a minute.

Do your programs, over time, become more and more diluted so that the essence of the ripe fruit they began as becomes essentially lost? Are you doing things by rote, having lost all passion, taste and flavor for the fruits of your labor?Continue Reading

Philanthropy, Not Fundraising: I Have a Dream

Moonrise large Philanthropy, Not Fundraising: I Have a Dream

I have a dream…

I have a dream for 2014 – and beyond. I have a dream  this is the year your organization will move beyond defining yourself by what you’re not (nonprofit) and will begin to define yourself by what you are (social benefit). I have a dream  this is the year your people will move from an attitude of taking and hitting people up (aka “fundraising”) to a mindset of giving and lifting people up (aka “philanthropy”). I have a dream this is the year your staff and volunteers will move from enacting transactions to enabling transformation.

I have a dream you will push yourself and your organization towards transformative change. You will take the bull by the horns, adapt to the digital revolution and open yourself to the possibilities that change brings. You will give up on the static donor pyramid, ladder and funnel theory of engagement and put your donor at the center of a new, active engagement model that reflects the myriad ways people connect with organizations and causes today.

I have a dream you will learn who your best influencers  and advocates are and you will embrace them.  You will recognize you are no longer your best messenger. You will understand that many forces beyond you influence your donor’s decision to invest with you, and you will expand your thinking and operations from a one-dimensional to a multi-dimensional model.  You will allow your constituents to engage with you at multiple points of entry, and to move freely between these points during the lifecycle of their engagement.

Sun will rise Philanthropy, Not Fundraising: I Have a Dream

… the sun will rise…

I have a dream you will ask not what your donors can do for you, but what you can do for your donors.  You will recognize that they don’t serve you; you serve them. You will embrace the true meaning of philanthropy as love of humankind.  You will remember that your donors are humankind; you must love them if you want to be a part of philanthropy.  Otherwise, you’re just transacting business.

I have a dream you will reevaluate your raison d’etre.  You will ask yourself whether you’re in the business of selling, and you won’t answer cavalierly.You will not pat yourself on the back for being different than your for profit brethren.  You will not tell yourself that nonprofits are about mission and values and doing good deeds; whereas for profits are about greed and sales.  You will reevaluate why people compare ‘making the ask’ to ‘making the sale.’

I have a dream you will embrace your role as a salesperson, understanding how fundamentally human this is.You will understand that selling (the very definition of which is to exchange or deliver for money or its equivalent) is something that we’re constantly doing. And you will have an “ah ha” moment that this is also what fundraising is about — a value-for-value exchange.  A donor gives something of value (money or an in-kind good or service) and the charity returns something of value to the donor.  As Daniel Pink writes in his new book To Sell Is Humanthe ability to move others to exchange what they have for what we have is crucial to our survival and our happiness. It has helped our species evolve, lifted our living standards, and enhanced our daily lives. The capacity to sell isn’t some unnatural adaption to the merciless world of commerce.  It is part of who we are.

Parting clouds Philanthropy, Not Fundraising: I Have a Dream

… the clouds will part…

I have a dream you will come from a place of love, not need. When interacting with your supporters you will do more than tell folks how much money you require. You will consider how your supporters benefit and what’s in it for them if they invest with you. You will help people to value your accomplishments by assuring they understand your impact.  You will recognize that if you don’t demonstrate impact, then you can’t expect folks to worry what might happen were you to be unable to grow or, even worse, cease to exist.

I have a dream you will speak to peoples’ hearts; not just their heads. You will become aware that if the bulk of your communication with supporters is about numbers, finances and pie charts rather than stories of real people being helped, it will become increasingly difficult to expect anyone to care enough about your mission to invest in your success. You absolutely must clarify your stories and share them.

I have a dream your leaders will embrace a culture of philanthropy that engulfs your entire organization.  You will eliminate silos and include everyone in the transformative power of your mission. You will make sure that everyone associated with your organization is clear about the values you enact and has stories they can tell about the ways you help to repair our world. Philanthropy will become the glue that binds everyone together – every department and every volunteer – working towards a common goal.

Rainbow Philanthropy, Not Fundraising: I Have a Dream

… and it will be because of the light you shine.

I have a dream you will engage in philanthropy; not fundraising. You will embrace the fact that just as business has changed fundamentally, so must fundraising change fundamentally. You will accept that we’re all social businesses now; merely “transacting” no longer cuts it. You will agree that for too long fundraising has been approached as transactional – as being primarily about money – and that this approach results in fundraising being seen at best as an onerous chore; a necessary evil.  You will see that philanthropy is fundamentally social; it’s about love — and nothing could be more transformational.

I have a dream for 2014 – and beyond.  Do you share my dream?

Want to apply this dream — this culture of philanthropy philosophy — to securing more and bigger gifts this year for your nonprofit? This is your LAST WEEK to register for my new 6-week E-Course: Winning Major Gifts Fundraising Strategies for the small and medium-size shop. No more “hitting people up.” We’ll talk about setting achievable goals,  finding the right folks, meeting them,  moving them along a continuum and, ultimately,  inspiring folks to join you in your mission.  You’ll love this course — or your money back. Register by midnight PST January 25th to reserve your spot!

This article has been modified from an article originally published January 24, 2013 on Clairification.

Photos via Flickr:
55Laney69;lrargerich; Marc Crumpler

 

Are You Leading Your Nonprofit Backwards? How to Change

Philanthropy, Not Fundraising

Backwards Wrong Way 199x300 Are You Leading Your Nonprofit Backwards? How to Change

Are you too wedded to the status quo?

More than ever before nonprofit leaders must lead from vision, not mission.  Why?  The world is moving really, really fast.  Blame it on the digital revolution if you wish.  But why waste time laying blame?  It is what it is.  Instead, get into the 21st century. Now.

The present (what you’re doing) is nothing more than a springboard to the future (the change you’re endeavoring to bring about). That’s what folks want to invest in. Positive change.

Nonprofits have tended to forget their visions in order to justify continued existence.  Sometimes founders and other leaders become too wedded to the status quo.  They can’t let their babies grow up. Continue Reading

Less is not Enough:Why Your Nonprofit Needs to Spend More on Fundraising

Philanthropy, Not Fundraising

“Incremental Change is Not an Option.” 

Dream Big1 Less is not Enough:Why Your Nonprofit Needs to Spend More on FundraisingWhat if this was your charity’s mantra? This is so different than “We keep overhead super low.”  The first means dreaming on a large scale, and reaching for true solutions to social problems.  The latter, not so much.

For years donors have been taught to look for low overhead as a sign of effectiveness. When you stop to think about it, it makes little common sense. Who cares if you spend only 5 cents on the dollar if you only net $71 from your bake sale?  Will this solve your problem? Whatever resources are needed to solve the problem, those are the resources that must be spent.  Nothing more.  Nothing less.Continue Reading

How One Nonprofit Got Warren Buffet to Invest through Crowd Fundraising

 

Warren Buffett How One Nonprofit Got Warren Buffet to Invest through Crowd Fundraising

What a great investment!

Fresh Look – Crowd Fundraising Trend

Crowd fundraising offers a huge new opportunity for nonprofits to acquire new donors and expand their base of support. Thus far it’s mostly been used for peer-to-peer campaigns, but one nonprofit recently employed it in a very clever new way.Continue Reading

What Texting Your Kid and Nonprofit Social Media Have in Common

Kids texting 213x300 What Texting Your Kid and Nonprofit Social Media Have in Common

This is how we communicate!

It’s perplexing to still hear folks ask “Do we really need social media?”  Do you need to text and respond to your kid’s texts?  Well… only if you want to be in touch! That question is so 2008.  In 2013 it’s more like “my way or the highway.”

Here’s the problem if you’re a small nonprofit:

You’re resource challenged.  You don’t have enough staff to do everything that needs to be done as it is.  Now you’re supposed to add social media?!  Well, which channels?  You can’t do it all, for goodness sakes. There must be one best channel.  Maybe you can just squeeze that in.Continue Reading

SMIT for May: Why you Need to Reinvent Yourself

Mirror image 209x300 SMIT for May: Why you Need to Reinvent Yourself

Stop looking at yourself in the mirror!

Listen up.

Whatever you did in the past is relevant, but it doesn’t mean it’s exactly what you should be doing today.  Relevant means pertaining to or connected to. Your history is always connected with you in some manner.  But it’s not always germane (central) or apropos (to the point and opportune).

If you say…

That’s not the way we do things.

We tried that; it doesn’t work.

We don’t need research; we know what our audience cares about.

stop.Continue Reading

One Thing You Absolutely Must Know about Today’s Donor Engagement Journey

Philanthropy, Not Fundraising

Disco Dave Duckboat 300x265 One Thing You Absolutely Must Know about Today’s Donor Engagement Journey

What do you and this Duck Boat tour guide have in common?

I’m going to go out on a limb here and make an assumption.  Here goes: Your goal is to attract supporters and invest in long-term relationships that will sustain your mission. If your goal is different, read no further.  Otherwise… carry on.Continue Reading