Clairity Click-it: Databases; Content; Leadership; Free Stuff; Learning Opportunity

 

Mouse mouse2 300x202 Clairity Click it:  Databases; Content; Leadership; Free Stuff; Learning Opportunity
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I’ve got some really cool links for this first week of September. I try to find stuff I think you may not be seeing through your regular channels because it’s fun to get new perspectives. I especially love to find folks who come from other disciplines and see how nonprofits might apply some of their thoughts — art and science — to fundraising, marketing, management and leadership.  Plus you’ll find some free resources and a new learning opportunity (scroll to the bottom).

Databases

Click-it: Fundraising and Donor Management Software BuyerView | 2015. If you’re in the market for new donor management software, this report from Software Advice may help you develop your RFP. It includes information about what features many nonprofits are looking for today, so you can get a sense of the trends in usage. Here’s one of the graphs featured in the report:

Top Requested Donor Mgt Functions Clairity Click it:  Databases; Content; Leadership; Free Stuff; Learning Opportunity

Courtesy of Software Advice

Content

Click-It: How to Make Visual Content that Doesn’t Suck. I just happened on this article by digital media consultant Dustin Stout and thought you might find it useful. More and more, visual is becoming a trend. And it’s partly due to the fact that research shows that people process visual imagery 60,000x faster than text. They share it faster. And they act on it faster. It elicits an emotional response. So it’s worth taking some time to think about how you can do more of it, and do it better.

Content Writing

Click-It: The Ultimate Guide to Writing Irresistible Subheads. This one’s a lot of fun if you enjoy writing. And super useful if you want people to read what you write! Thanks to Gary Korisko of Boost Blog Traffic.

Click-it: Sometimes it’s OK to Break the Rules. A great reminder from the folks at acrolinx that content marketing writing is different. You’re not trying to impress your 9th-grade English teacher. You are trying to impress however, so don’t break all the rules. Read this for 5 rules you can definitely ignore.

Leadership

Click-It: What to Do When Fear Leads to Fundraising Failure. Guidestar asked me to guest post last month, so I thought I’d share. This is about what happens when leaders begin to lead from fear. Fear of not meeting goals. Fear of having to cut programs. Fear of having to lay off staff. Fear of failure. It’s a downward spiral, and no fun for anyone. This article suggests another way. If you read it, please let me know your thoughts.

FREE RESOURCES

Marketing

Click-it: 52 Week Editorial Calendar Worksheet. Stan Smith of Pushing Social is offering this free download to help you keep your content marketing organized. I happen to think Stan is brilliant, so get this – and check out his blog while you’re there!

Fundraising

Click-It: How to Create a Fundraising Plan. The good folks at Network for Good are offering this free, downloadable template. It walks you through the steps, formulas, and exercises you need to create a proper roadmap that will help you hit (or exceed!) your fundraising goals.

The Most Important Time of the Year is Coming!

Foundation Center logo Clairity Click it:  Databases; Content; Leadership; Free Stuff; Learning Opportunity
Year-end fundraising is a terrible thing to waste. Join me and the Foundation Center to assure you don’t miss a trick! your year-end fundraising

Many nonprofits will raise 25% to 40% of their total annual campaign goal from mid-November to December 31st. To make sure you don’t miss opportunities that can make a big difference in your results, I’ll be doing two very special webinars with the Foundation Center this month. Each is 90 minutes in length, so we’ll cover a lot of ground, go into detail and have ample time for Q & A. If you learn best through participatory learning experiences, these are for you!

Anatomy of a Successful Fundraising Appeal Letter

Thursday, September 10, 2015 2:00 pm – 3:30 pm  ET

Get more details and register here.

Your Year-End Fundraising Checklist

Thursday, September 17, 2015 2:00 pm – 3:30 pm  ET

Get more details and register here.

I hope you’ll join us for one or both.

Photo: Flickr, Isaac Torronterra

Clairity Click-it: Social Media + Content; Cause-Related Marketing; Events; Business Cards; Coaching; Free Stuff; Last Day for Year-End Appeals!

Mouse mouse2 300x202 Clairity Click it:  Social Media + Content; Cause Related Marketing; Events; Business Cards; Coaching; Free Stuff; Last Day for Year End Appeals!
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I’ve a really eclectic mix of links this week, ranging from marketing to fundraising to management – and then some! Plus you’ll find some free resources and your last chance opportunity to improve your year-end fundraising (scroll to the bottom). Can you believe this will be the last “Click-it” in August? How’d it get to be September so soon? You know what that means – year-end fundraising is right around the corner! Stay tuned to my blog as I’ll be offering lots of tips to help you out. Meanwhile… enjoy the rest of the season.Continue Reading

Why are Good Nonprofit Fundraisers Hard to Keep? RESPECT

Satisfaction Cant get no Why are Good Nonprofit Fundraisers Hard to Keep? RESPECT
I can’t get no…

Fundraisers report that money is the number one reason they leave their jobs [See Part I of this two-part series here]. While I do believe too many fundraisers are underpaid relative to their skill sets and performance, I’ve a hunch it’s not the real chief culprit for fundraiser dissatisfaction. What is?

Guess what? The reason is very similar to why donors leave you. If you read through this article, you’ll learn both (1) how to keep more fundraisers, and (2) how to satisfy, inspire and retain more donors.

Ready?

I gave you a hint in the title. Yup. It’s what Aretha Franklin famously sang about:

R-E-S-P-E-C-T.

It’s not just respect for fundraisers as individuals that’s lacking. It’s respect for their profession. For what it takes to succeed with development in a nonprofit organization. For what it means to be a part of a team — all working together towards the same goal — and why it’s impossible to succeed without a supportive infrastructure and culture.

And by the way, donors won’t thrive absent a supportive culture and infrastructure either. They’re looking to be a part of your community, your family, your way of life. If you won’t give them this warm, fuzzy, connected feeling — they’ll find someone else who will.

So what pre-conditions must be in place for fundraising staff, and donors, to want to stay?

Continue Reading

Why are Good Nonprofit Fundraisers Hard to Keep? MONEY

Money Why are Good Nonprofit Fundraisers Hard to Keep? MONEY
Money is only part of the story of why fundraisers leave

If you’re a fundraiser, does this sound like you?

Show me my money!!!

According to five years of research by Penelope Burk (culminating in her book, Donor-Centered Leadership) as well as a much-talked-about study by CompassPoint and the Evelyn and Walter Haas, Jr. Fund, half of chief development officers plan to leave their jobs in two years or less and 40% plan to leave fundraising entirely.  The number one reason fundraisers give for leaving is to earn more money.

What’s going on, and how can you fix it? Is it about money, or something else?Continue Reading

Partner to Solve Social Problems; Stop Acting in Silos

silo vertical 199x300 Partner to Solve Social Problems; Stop Acting in Silos
Does this look like a 21st century nonprofit to you?

Ask someone on the street if there are too many nonprofits addressing the same causes. Most likely, you’ll get a resounding “yes.”

When there’s a crisis, folks are confused as to which relief agency they should give their money. When a friend is diagnosed with cancer, they aren’t sure which organization will make the best use of their donation.

This confusion leads to “drop in the bucket” donations. Folks want to at least doing something, but don’t want to risk throwing their hard-earned money into a black hole.

This behavior stifles the entire nonprofit sector. Folks don’t trust their philanthropy will be effectively stewarded, so don’t give as much as they could. Even worse, folks with track records of investing — philanthropic (aka “social”) entrepreneurs — sit on the sidelines waiting. Waiting for the social benefit sector to do something that, up until now, it has not done well. What?Continue Reading

Clairity Click-it Future of Fundraising Edition: Culture of Philanthropy, Donor Retention, Gratitude, Nonprofit Change + Learning Opps

Black cat and computer mouse 241x300 Clairity Click it Future of Fundraising Edition: Culture of Philanthropy, Donor Retention, Gratitude, Nonprofit Change + Learning Opps
Catch this Special Edition!

This week is all about what we need to do, collectively and within our organizations, to assure a bright future for philanthropy. I’ve gathered articles from some of the leading thinkers and researchers in the civil sector. This is important stuff — and one “Click-it” you won’t want to miss! Plus, as always, some great learning opportunities for you (scroll to the bottom).Continue Reading

Clairity Click-it: Mobilegeddon; Social Action; Benchmarks; Major Gifts; Leadership + Learning Opptys

Mouse mouse2 300x202 Clairity Click it: Mobilegeddon; Social Action; Benchmarks; Major Gifts; Leadership + Learning Opptys
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Once again it’s the end of the week. Woo hoo! Time for your weekly serving of interesting links from around the web. This week, they’re mostly nonprofit specific. And they’re useful too! There’s help if you need to get your website mobile ready. Plus social media guidelines to get you a bit more action in return for your labor. Then there’s a great study – with tons of data – so you can benchmark your results against industry averages. And there are tips to help you with major gifts and with staff and organizational leadership. Plus, as always, some great learning opportunities for you (scroll to the bottom).Continue Reading

Top 10 Nonprofit Leadership Lessons for 2015: Think Differently

Think different 300x249 Top 10 Nonprofit Leadership Lessons for 2015: Think DifferentlyThe Fast Company Blog gives us The Top 10 Best Business Lessons Of 2014. They’re all lessons in leadership. Here’s how I see them applying to your nonprofit in the coming year:

10 Nonprofit Leadership Lessons to Unlock Your Potential This Year

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Philanthropy, Not Fundraising: I Have a Dream 2015

Moonrise large Philanthropy, Not Fundraising: I Have a Dream 2015

I have a dream…

I have a dream for 2015 – and beyond. I have a dream  this is the year your organization will move beyond defining yourself by what you’re not (nonprofit) and will begin to define yourself by what you are (social benefit). I have a dream  this is the year your people will move from an attitude of taking and hitting people up (aka “fundraising”) to a mindset of giving and lifting people up (aka “philanthropy”). I have a dream this is the year your staff and volunteers will move from enacting transactions to enabling transformation.

I have a dream you will think big, because thinking small will not get you where you need to go. You will understand there is great power in a big, wildly exciting vision. You will share this vision broadly to attract people — and financial resources — to your cause. You will no longer be content to remain a “well-kept secret.”

I have a dream you will learn who your best influencers  and advocates are and you will embrace them.  You will recognize you are no longer your best messenger. You will understand that many forces beyond you influence your donor’s decision to invest with you, and you will expand your thinking and operations from a one-dimensional to a multi-dimensional model.  You will allow your constituents to engage with you at multiple points of entry, and to move freely between these points during the lifecycle of their engagement.

I have a dream you will push yourself and your organization towards transformative change.Continue Reading

What “Chopped” can Teach Fundraisers about Productivity and Passion

passion 300x300 What “Chopped” can Teach Fundraisers about Productivity and PassionOne of my secret pleasures is watching the show “Chopped” show on the Food Network. Today I watched an episode that just had me bawling at the end. It was the most heartwarming show I’ve ever seen. And it reminded me of why all of you do the work that you do in the social benefit sector.

So please allow me to share.

I don’t know if I can adequately convey the pathos I felt, but if you’ve had a chance to see this episode I would strongly recommend it. It will make you feel very good. At the same time, it will make you understand — even more than ever — how much work there is to be done.Continue Reading