Why Your Nonprofit Fundraising and Marketing is Outdated

 

change same buttons 300x225 Why Your Nonprofit Fundraising and Marketing is Outdated

Fundraising and marketing have changed more in the past 5 years than the previous 50.

Philanthropy, Not Fundraising

For too many nonprofits something isn’t working. Change is happening at a rapid pace while people try to employ yesterday’s ‘best practices,’ seeming to work harder and harder to make do with less — while needing to serve more.

Before the digital revolution, an information imbalance existed.  This facilitated a one-way ‘push’ model of marketing/fundraising. We could define our own brand and sell it.  Guess what? Continue Reading

What’s ‘Like’ Got to Do with It? 5 Ways to Inspire Nonprofit Engagement Through Social Media

Facebook like Whats Like Got to Do with It? 5 Ways to Inspire Nonprofit Engagement Through Social Media

I like you, casually.

Stop counting likes and follows. If your work plan has “increase FB likes from X to Y or increase Twitter follows from Y to Z” as an objective, delete, delete, delete!  Your objective must relate to your “why;” it can’t just be a “what.”

Who cares how many “friends” you have if none of them are engaging with you?  Liking is passive.  Engaging is active. What do you want folks to feel/think/do?  You simply won’t get there by wishing and hoping.  You get there by inspiring.Continue Reading

Can I Sizzle You a Story? 2 Things Caught My Attention This Week

Sizzle 300x96 Can I Sizzle You a Story? 2 Things Caught My Attention This WeekI know you’ve got a nice juicy steak. And you think that’s amazing.  And it is. But it’s not enough to make me buy it.

Why not? I’ll tell you why not.

You’ve got to sizzle it!

Two articles caught my attention this week, and each provides the answer to how nonprofits can share what they do in a manner that inspires passionate philanthropic investment.Continue Reading

Creating a Donor Communications Plan to Woo Your Supporters: Part 1

Blowing hearts to donors 291x300 Creating a Donor Communications Plan to Woo Your Supporters: Part 1

How do you show donors you love them?

You want to be the favorite child, don’t you?

Did you know that half of donors give 2/3rds of their annual giving to a single charity. That’s why you want to become the “favorite.” Wouldn’t it be terrific if your donors adopted you and thought of you as a member of their family?

Truly, that’s how important you want to become to your supporters. But it won’t happen just because you’re a “good cause.” There are oodles of great causes out there.  Oodles.  It will happen only when Continue Reading

Top 5 Reasons Your Nonprofit Will Fail Absent Inbound Marketing

SplaininToDo 8x6 300x197 Top 5 Reasons Your Nonprofit Will Fail Absent Inbound Marketing

I’ve got some ‘splainin’ to do!

Earlier this year I posted on the ONE big thing nonprofits absolutely must do in 2014: Adopt an integrated (fundraising combined with communications – no more silos, please!) inbound marketing strategy.

Well… it seems like a lot of folks didn’t know what I meant.  Or if they did know, they had a whole bunch of reasons why they thought they couldn’t or shouldn’t do it.

Apparently I have some ‘splainin’ to do!Continue Reading

ONE BIG THING Your Nonprofit Must Do TODAY to Succeed in 2014

Gizmo with Bow 4 12 217x300 ONE BIG THING Your Nonprofit Must Do TODAY to Succeed in 2014

Stop pussy footing around! It’s not about YOU and how pretty you are.

Adopt an integrated inbound marketing and fundraising strategy.

If you don’t know what that means, you’re in trouble. Read on.  If you do know, are you really doing it? It’s time to stop pussy footing around this.

Here’s why:

(1) Nonprofit marketing and fundraising have changed more in the past five years than the preceding 50. I’m not kidding!  The digital revolution ended business as usual.

(2) Fundraising and marketing must be seamlessly integrated. They cannot be separate silos any longer.

Have you caught up with reality?Continue Reading

The Shocking Truth about Marketing and Development for Nonprofit

Hugh MacLeod Thats Marketing 300x235 The Shocking Truth about Marketing and Development for Nonprofit

It’s also Development

They’re the same thing.

Let me repeat, to make sure you heard this correctly: they’re the SAME thing.

No, this isn’t some trick.   They really serve the same function. Which is why they shouldn’t exist in separate silos within your organization. Do you want to know why?Continue Reading

Hue Are You? What Color Can Mean for Your Marketing Strategy

 

Color Emotion Guide 300x189 Hue Are You? What Color Can Mean for Your Marketing Strategy

What emotions align with your nonprofit’s mission and brand identity?

 I adore color.  I’m definitely not someone who wears only black!  I thought it would be interesting to think about how we use color in our donor communications, and happened on several great infographics, including The Psychology of Color in Design and Color Psychology and Marketing. They offer a terrific overview of the meaning of colors in the western hemisphere. What you’ll learn is eye opening.Continue Reading

Nonprofit Social Media Alert: If You Do This You’re Monkeying Around

Chimp does Hamlet 300x260 Nonprofit Social Media Alert: If You Do This Youre Monkeying Around

To thine own self, and thy users’ selves, be true.

Monkey see, monkey do is not a social media strategy.

It tends to lead to trying to force a square peg into a round hole. Huh?  Bear with me. We’ll get there. First… before embarking on a social media strategy, do you ask:

  • What keeps our constituents up at night? How can we help them sleep better?
  • What makes our constituents sad? How can we help them feel better?
  • What makes our constituents smile? How can we bring them joy?
  • And how can we do all these things without compromising our own well-being and authentic self?Continue Reading

Why You Can’t Get a High School Intern to Do Your Social Media

Hugh MacLeod Coffee Mug Lets Get Interns Why You Can’t Get a High School Intern to Do Your Social MediaI know your budget is tight and I understand you’re struggling to pay for your existing staff, but you can no longer afford to ignore the number one way people find out about you – social and mobile.  Digital is the future, it’s increasingly important and increasingly multi-layered, and the time to start building your online community is now. Before it’s too late. Before you’re left behind.

Does Your Nonprofit Need a Social Media Manager? This is a question I’m asked a lot, and my recent post on Maximize Social Business addresses it. I think it’s a kind of funny question for 2013, given the fact that we’re in a digital world, social media is frickin’ huge and people today expect professional online communications and fundraising campaigns. Continue Reading