Clairity Click-it: Fall Extravaganza of Free Nonprofit Resources

Lift your donor up -- along the pathway to passionate philanthropy

Lift your donor up, step-by-step, along the pathway to passionate philanthropy


It’s mid-September and we’re well on the way towards the year-end rush of “giving season!” Now it’s time to get serious about end-of-calendar-year fundraising.  It’s when folks are most generous, and you don’t want to miss out.  So while I’ll continue to offer links to articles and resources aligned with my top Dive the Fivefundraising fundamentals for 2016, and beyond, I’ll also include some practical, basic stuff that falls a bit outside these categories.

It’s all good stuff and, as usual, plenty of free resources too. I count seven freebies, and 17 great articles! I dare you not to find something you can use right now.Continue Reading

A Revolutionary Way to Influence Year-End Philanthropy

"Should I or shouldn't I?" donor tango

How well do you dance the “Should I give or shouldn’t I?” donor tango?


You asked a bunch of folks to give a year ago. Some did. You thanked them. Once. Maybe twice. Now you want to ask them to give again this year.

What’s wrong with this picture?

Too often nonprofits ask once; then assume folks who’ve made the decision to give will continue to do so. This is similar to retailers thinking that once someone has bought from them they’ll automatically do so again. Not true in either case.Continue Reading

What’s Nonprofit Content’s Purpose? Awareness or Money?

Are you focusing on the purpose of your content marketing?

Are you focusing on the purpose of your content marketing?


I know you’re probably thinking “both.”

Or maybe you’re thinking “awareness.”

That’s why, too often, nonprofit communications are considered the step-child of fundraising. A support function, rather than an essential one.

Because your answer to the question “What’s the purpose of our nonprofit content marketing” should be MONEY.Continue Reading

9 Simple Ways to Reach Different Generations of Donors Successfully

9 Simple Ways to Reach Different Generations of Nonprofit Donors SuccessfullyWe’re in the midst of a generational shift: Millennials have recently surpassed Boomers as the largest generation in America, and have surpassed Generation X as the largest part of the American workforce.

As these changes happen, nonprofits should take a look at their marketing channels and make sure they are using the right methods to reach each generation.Continue Reading

10 Ways to Build Donor Trust and Overcome Negative Views about Charities

trustWhat prompted me to write this article was a recent post by Matthew Sherrington on the 101 Fundraising Blog about the dangers to the public benefit sector posed by erosion of trust.  We’ve known for some time that whenever there’s a charity scandal, the bad behavior of one player can become detrimental to all.  But over the past year in the U.K. the problem has become even more challenging. Could it happen here?  Matthew says “yes.”  And I concur.  Trust is a fragile thing.

In the U.K what happened was a perfect storm of perceived over-solicitation and insufficient outcomes, exacerbated by a barrage of media that sounded an alarm about nefarious practices.  Trust plummeted. A wake-up call, for sure.

But what does it mean? Continue Reading

Get Social to Create Awareness for Your Nonprofit

Engage all donor generations by getting social!

Engage all donor generations by getting social!

The majority of nonprofits are not paying enough attention to social media. This may have been understandable five years ago. Today, it’s just plain dumb.

If You’re Absent No one Can See You

Nonprofits constantly talk about their need to “build awareness.” In our digital world, it should be patently obvious that if you want to be found you need a strong online presence – and particularly a social media presence. You can’t raise money from folks who don’t know you exist.Continue Reading

Clairity Click-it: Donor Retention; Content Marketing; Boards; Learning Opportunities + More

Mixed #nonprofit links and free resourcesPlease enjoy these links, free resources and training opportunities. I hope you’ll find plenty of food for thought, plus some useful practical tools to help you along your journey towards making the world a kinder, gentler and more caring place.Continue Reading

Clairity Click-it: Culture of Philanthropy; Content Marketing; Newsletters + Opportunities

Clairity Click-it includes links to fundraising and nonprofit marketing resources from around the web.Hope you enjoyed/are enjoying the week-end! Please also enjoy these links. There’s all sorts of interesting stuff for you on boards and fundraising, storytelling, newsletters that make money, how to get better results from snail mail and more.  You’ll find some great training opportunities and five (count ’em!) free resources.

Culture of Philanthropy

Click-it: Turning Board Members into Fundraisers: Q&A with Claire Axelrad. Emily Wang of Network for Good recently interviewed me on this subject. If you missed it, here’s your chance to check it out.Continue Reading

Be Clairaudient to Make Your Nonprofit Donors Happy

Listening Woman

Do you listen underneath what they say to truly hear what your donors want?


Ever hear of “A.Word.A.Day” with Anu Garg?  I hadn’t. Until a friend recently shared with me that day’s word. She said, “this one’s all about you!” The word?


It’s a perfect word for fundraisers, because it’s precisely what you must do – a skill you absolutely must have – if you’re to succeed with sustainable fundraising.

It means the ability to hear what is in people’s hearts and minds. 

It’s a lot like clairvoyance, but it brings in the audience perception. It’s the ability to “hear” what is inaudible — by getting a read on what folks are thinking and feeling on the inside. Despite what they may reveal on the outside.

Guess who is good at this?Continue Reading

How to Fundraise like it’s Yesterday, Today and Tomorrow

How to Fundraise Like it's Yesterday, Today, and TomorrowTwo good posts recently at re: charity (Brady Josephson) and Future Fundraising Now (Jeff Brooks) about what charities should do today to prepare for tomorrow. Both embrace a quote from Jeff Bezos:

I very frequently get the question: ‘What’s going to change in the next 10 years?’ I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time.

Yesterday, today and tomorrow are sort of the same.

Sounds good.

But think about this a bit more.Continue Reading