Get Social to Create Awareness for Your Nonprofit

Engage supporters, new and old, with a thoughtful social media strategy.

Engage supporters, new and old, with a thoughtful social media strategy.

 

The majority of nonprofits are not paying enough attention to social media. This may have been understandable five years ago. Today, it’s just plain dumb.

If You’re Absent No one Can See You

Nonprofits constantly talk about their need to “build awareness.” In our digital world, it should be patently obvious that if you want to be found you need a strong online presence – and particularly a social media presence. You can’t raise money from folks who don’t know you exist.Continue Reading

Clairity Click-it: Donor Retention; Content Marketing; Boards; Learning Opportunities + More

Mixed #nonprofit links and free resourcesPlease enjoy these links, free resources and training opportunities. I hope you’ll find plenty of food for thought, plus some useful practical tools to help you along your journey towards making the world a kinder, gentler and more caring place.Continue Reading

Clairity Click-it: Culture of Philanthropy; Content Marketing; Newsletters + Opportunities

Clairity Click-it includes links to fundraising and nonprofit marketing resources from around the web.Hope you enjoyed/are enjoying the week-end! Please also enjoy these links. There’s all sorts of interesting stuff for you on boards and fundraising, storytelling, newsletters that make money, how to get better results from snail mail and more.  You’ll find some great training opportunities and five (count ’em!) free resources.

Culture of Philanthropy

Click-it: Turning Board Members into Fundraisers: Q&A with Claire Axelrad. Emily Wang of Network for Good recently interviewed me on this subject. If you missed it, here’s your chance to check it out.Continue Reading

Be Clairaudient to Make Your Nonprofit Donors Happy

Listening Woman

Do you listen underneath what they say to truly hear what your donors want?

 

Ever hear of “A.Word.A.Day” with Anu Garg?  I hadn’t. Until a friend recently shared with me that day’s word. She said, “this one’s all about you!” The word?

Clairaudience.

It’s a perfect word for fundraisers, because it’s precisely what you must do – a skill you absolutely must have – if you’re to succeed with sustainable fundraising.

It means the ability to hear what is in people’s hearts and minds. 

It’s a lot like clairvoyance, but it brings in the audience perception. It’s the ability to “hear” what is inaudible — by getting a read on what folks are thinking and feeling on the inside. Despite what they may reveal on the outside.

Guess who is good at this?Continue Reading

How to Fundraise like it’s Yesterday, Today and Tomorrow

How to Fundraise Like it's Yesterday, Today, and TomorrowTwo good posts recently at re: charity (Brady Josephson) and Future Fundraising Now (Jeff Brooks) about what charities should do today to prepare for tomorrow. Both embrace a quote from Jeff Bezos:

I very frequently get the question: ‘What’s going to change in the next 10 years?’ I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time.

Yesterday, today and tomorrow are sort of the same.

Sounds good.

But think about this a bit more.Continue Reading

Clairity Click-it: Dive the Five Fundraising Fundamentals

Clairity Click-it includes links to fundraising and nonprofit marketing resources from around the web.

Click it!

 

This year I’ll be sharing a lot of resources related to the “Dive the Five” fundamental principles we’ll be discussing in our ongoing virtual fundraising curriculum. You remember them, don’t you?

  1. Major Gifts
  2. Donor Retention
  3. Social Media
  4. Content Marketing
  5. Culture of Philanthropy

I want you to use these “buckets” as an organizing framework for your development efforts this year, so I’m organizing my “Click-its” this way as well.

From time to time I’ll add in other subjects and offer you some food for thought that I just can’t help but share with you. And, as always, if you scroll to the bottom you’ll find some free resources and upcoming learning opportunities.Continue Reading

Integrate Fundraising and Content Marketing for Nonprofit Survival

Integrate Fundraising and Content MarketingYour year-long “Dive the Five” virtual course continues!

I’ve selected five major themes – fundamental nonprofit fundraising strategies — to discuss with you this year in depth. Strategies that are so important to your success in 2016 – and beyond – that I want to be certain (1) you’ve got them on your priority list, (2) will begin to dedicate some serious resources towards them, and (3) will commit to practice them regularly, until they become almost second nature.

If you learn to “Dive the Five” you’ll be able to raise money for anyone, any place, any time. And I’ll be your Guide.

Some of these skills will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive in our digitally-revolutionized society. Other skills may be things you’ve thought about, or dabbled in, but haven’t really committed to with serious intent and dedicated resources.Continue Reading

Clairity Click-it: Fundraising Wisdom, Mission Statements, Target Markets, Email, Giving Triggers + Free Resources

Click it!

Click it!

 

This week’s Click-it is a mélange of fundraising wisdom, beginning with mission statements, target markets, email tactics, fundraising psychology and some insight from the invariably provocative Seth Godin.

And, as always, if you scroll to the bottom you’ll find some free resources I’ve found just for you.

You may recall that I promised to do new something new this year – “Dive the Five.”

I’ve selected five major themes to discuss with you this year in depth. Continue Reading

Clairity Click-it: Fundraising Wisdom; Retention; Overhead; Time Management; Software; Social Marketing; Major Gifts

ClairityClick-it2MouseMouse

Start the new year with a bounty of expert tips and free resources!

Happy New Year!

Here comes the first 2016 “Clairity Click-it” — an eclectic kick-off to the year.

I find so many great resources across the World Wide Web, some from other disciplines, and I want to share those I find most helpful. There’s so much the nonprofit sector should be learning and borrowing from others – we don’t always need to reinvent the wheel!

I’m also trying something new this year – “Dive the Five.”

I’ve selected five major themes to discuss with you this year in depth. Strategies that are so important to your success in 2016 – and beyond – that I want to be certain (1) you’ve got them on your priority list, (2) will begin to dedicate some serious resources towards them, and (3) will practice them regularly, until they become almost second nature.

If you learn to “Dive the Five” you’ll be able to raise money for anyone, any place, any time.Continue Reading

What Your Donors Won’t Tell You about Your Nonprofit Newsletter

Is this how your newsletter makes your donor feel?
Is this how your newsletter makes your donor feel?

It’s boring them to tears.

Actually, let me rephrase. Not to tears. That would mean they’re feeling an emotional connection. Sadly, they’re not.

Most donor newsletters are boring to the point of numbness.

You’re not making the impact you need to make to keep your donors, let alone get them to give more the next time you ask.

Why?

Let me tell you what I learned from Penelope Burk, Donor-Centered Fundraising author, about 15 years ago. It fundamentally changed the way I communicate with donors. Continue Reading