“We’re the best kept secret around.” “No one knows what we do.” “If folks understood the depth and breadth of our work they’d want to support us.”
Does this lament sound familiar? It’s probably the most common complaint I hear from nonprofits. And all too often folks think the answer is hiring someone to write a newsletter or annual report. Or getting someone to “do” social media. All with the end goal of explaining what you do to people so they understand and want to make a charitable gift.
Folks, you can’t explain people into caring about you.Continue Reading