Stop Making Me — and Your Readers — Work
If reading your appeal seems like hard work to me, than why should I bother? I work all day! If reading your appeal seems like a struggle for comprehension, then what’s the point? I struggle to understand stuff all day.
My brain needs a rest.
Even more, my brain would enjoy a treat. Something that lights up my pleasure centers and makes me feel good.
Does your appeal do that for your would-be donors? Or does it require them to put in great effort to get through it?
Reading may be a breeze for you. But it’s not for everybody. Lots and lots of folks suffer from a range of “reading processing disorders” that make it difficult for them to plow through a bunch of dense text.Continue Reading