Your year-end appeal is less likely to fall on deaf ears than at any other time of year. Why? It’s the time of year when people are naturally inclined towards counting their blessings and feeling both grateful and giving. Some nonprofits raise as much as 40% or more of their annual giving total during the last few months of the year. And 33% of December gifts are made on December 31st. It would be a shame to miss out on this!
In essence, you’ve got people where you want them in November and December. This being the case, don’t you want to put your best foot forward?
I’m going to let you in on a little secret…