Clairity Click-it: List Building, Calls to Action, Nonprofit Management, Silos, Change

Mouse mouse2 300x202 Clairity Click it:  List Building, Calls to Action, Nonprofit Management, Silos, Change
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This week I’ve a potpourri of links on a variety of fundraising, nonprofit management and nonprofit marketing topics. It’s still summer, so I figure it’s a good time for a varied reading list. Some practical stuff, and a little food for thought. Why not?

List Building

Click-It: How to Build Your Email List from LinkedIn and Twitter. This post by Amy Hall on the Maximize Social Business blog offers some great practical tips for converting your social media contacts into supporters. After all, isn’t that one of the major reasons you’re trying to generate more connections and followers?

Calls to Action

Click-It: 12 Nonprofit Call-to-Action Twitter Images to Study and Learn From. This is a great collection of examples from Nonprofit Tech for Good.Continue Reading

Why are Good Nonprofit Fundraisers Hard to Keep? RESPECT

Satisfaction Cant get no Why are Good Nonprofit Fundraisers Hard to Keep? RESPECT
I can’t get no…

Fundraisers report that money is the number one reason they leave their jobs [See Part I of this two-part series here]. While I do believe too many fundraisers are underpaid relative to their skill sets and performance, I’ve a hunch it’s not the real chief culprit for fundraiser dissatisfaction. What is?

Guess what? The reason is very similar to why donors leave you. If you read through this article, you’ll learn both (1) how to keep more fundraisers, and (2) how to satisfy, inspire and retain more donors.

Ready?

I gave you a hint in the title. Yup. It’s what Aretha Franklin famously sang about:

R-E-S-P-E-C-T.

It’s not just respect for fundraisers as individuals that’s lacking. It’s respect for their profession. For what it takes to succeed with development in a nonprofit organization. For what it means to be a part of a team — all working together towards the same goal — and why it’s impossible to succeed without a supportive infrastructure and culture.

And by the way, donors won’t thrive absent a supportive culture and infrastructure either. They’re looking to be a part of your community, your family, your way of life. If you won’t give them this warm, fuzzy, connected feeling — they’ll find someone else who will.

So what pre-conditions must be in place for fundraising staff, and donors, to want to stay?

Continue Reading

Why are Good Nonprofit Fundraisers Hard to Keep? MONEY

Money Why are Good Nonprofit Fundraisers Hard to Keep? MONEY
Money is only part of the story of why fundraisers leave

If you’re a fundraiser, does this sound like you?

Show me my money!!!

According to five years of research by Penelope Burk (culminating in her book, Donor-Centered Leadership) as well as a much-talked-about study by CompassPoint and the Evelyn and Walter Haas, Jr. Fund, half of chief development officers plan to leave their jobs in two years or less and 40% plan to leave fundraising entirely.  The number one reason fundraisers give for leaving is to earn more money.

What’s going on, and how can you fix it? Is it about money, or something else?Continue Reading

Partner to Solve Social Problems; Stop Acting in Silos

silo vertical 199x300 Partner to Solve Social Problems; Stop Acting in Silos
Does this look like a 21st century nonprofit to you?

Ask someone on the street if there are too many nonprofits addressing the same causes. Most likely, you’ll get a resounding “yes.”

When there’s a crisis, folks are confused as to which relief agency they should give their money. When a friend is diagnosed with cancer, they aren’t sure which organization will make the best use of their donation.

This confusion leads to “drop in the bucket” donations. Folks want to at least doing something, but don’t want to risk throwing their hard-earned money into a black hole.

This behavior stifles the entire nonprofit sector. Folks don’t trust their philanthropy will be effectively stewarded, so don’t give as much as they could. Even worse, folks with track records of investing — philanthropic (aka “social”) entrepreneurs — sit on the sidelines waiting. Waiting for the social benefit sector to do something that, up until now, it has not done well. What?Continue Reading

5 Ways to Revolutionize Your Nonprofit Culture to Stop Losing Donors

Customer service 300x300 5 Ways to Revolutionize Your Nonprofit Culture to Stop Losing Donors
Do you have a “best service” donor-centered culture? If not, you’re losing donors you could keep. Time for a revolution!

It’s common for retail businesses to adopt the mantra: “The customer is always right.” But when’s the last time you heard “The donor is always right?” Too often, the opposite is true.

I hear a lot of complaining about donors. They should do this (e.g., give because it’s the ‘right’ thing to do; be compliant and not make us work so hard); they shouldn’t do that (e.g., give any way other than ‘unrestricted’; require reports that take us hours to complete). I don’t hear enough of “What can we do to delight our donors today?”

What can you do to delight your donors?Continue Reading

Clairity Click-it Future of Fundraising Edition: Culture of Philanthropy, Donor Retention, Gratitude, Nonprofit Change + Learning Opps

Black cat and computer mouse 241x300 Clairity Click it Future of Fundraising Edition: Culture of Philanthropy, Donor Retention, Gratitude, Nonprofit Change + Learning Opps
Catch this Special Edition!

This week is all about what we need to do, collectively and within our organizations, to assure a bright future for philanthropy. I’ve gathered articles from some of the leading thinkers and researchers in the civil sector. This is important stuff — and one “Click-it” you won’t want to miss! Plus, as always, some great learning opportunities for you (scroll to the bottom).Continue Reading

6 Secrets to Getting Your Donor Thank You Out in 48 Hours

Times up 245x300 6 Secrets to Getting Your Donor Thank You Out in 48 Hours
Did you get my gift? Why haven’t I heard from you yet? Is this how you run the rest of your business?

In my work with nonprofits, especially the small to medium-sized ones (but sometimes the big ones too!) there’s one question many of you struggle with:

Gosh dang it! How on earth do you develop a system that assures thank you’s really get out in 48 hours?

The good news is: You’re not alone.  The even better news is: I’m going to give you the answer to your question.

HERE’S THE BIGGEST SECRET:Continue Reading

Clairity Click-it: Mobilegeddon; Social Action; Benchmarks; Major Gifts; Leadership + Learning Opptys

Mouse mouse2 300x202 Clairity Click it: Mobilegeddon; Social Action; Benchmarks; Major Gifts; Leadership + Learning Opptys
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Once again it’s the end of the week. Woo hoo! Time for your weekly serving of interesting links from around the web. This week, they’re mostly nonprofit specific. And they’re useful too! There’s help if you need to get your website mobile ready. Plus social media guidelines to get you a bit more action in return for your labor. Then there’s a great study – with tons of data – so you can benchmark your results against industry averages. And there are tips to help you with major gifts and with staff and organizational leadership. Plus, as always, some great learning opportunities for you (scroll to the bottom).Continue Reading

Clairity Click-it: Nonprofit Staffing, Online Gratitude, Neuromarketing, Social Media, LinkedIn + Learning Opps

Mouse mouse2 300x202 Clairity Click it: Nonprofit Staffing, Online Gratitude, Neuromarketing, Social Media, LinkedIn + Learning Opps

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This week’s Click-It includes some really cool tips I’ve found for you across the web. Lots of practical stuff, plus some interesting data about how the human brain processes information. I also learned about a new website that might help you persuade your board to add a new position (or increase your salary). And, as always, some great learning opportunities (scroll to the bottom) you won’t want to miss! Continue Reading

Too Many Hats? 3 Secrets You Need to Build a Fundraising Marketing Team

nonprofit communications report 2015 Too Many Hats? 3 Secrets You Need to Build a Fundraising Marketing Team

Hats off to the newly released report from Kivi LeRoux Miller! See what it means for you.

I recently had the privilege of presenting at the ALDE Conference, during the course of which I had the good fortune to listen in on the Keynote Address presented by Kivi LeRoux Miller. It got me to thinking about becoming a nonprofit milliner.

Say what?

Well, here’s the deal. I’m sure I could do a brisk business selling all sorts of different hats based on what Kivi had to say about results from her 2015 Nonprofit Communications Trends Report. After surveying more than 1500 nonprofits, guess what she found?Continue Reading