The Fast Company Blog gives us The Top 10 Best Business Lessons Of 2014. They’re all lessons in leadership. Here’s how I see them applying to your nonprofit in the coming year:
Fun events may bring in hundreds of attendees, but a fundraising event is not an end in and of itself. Often the charity never sees these folks again (or at least not until the next event) because these folks are golfers or ‘thoners, not donors. These events are a waste of your precious resources.
Don’t tell me that you “raised awareness.”
Unless you raised awareness towards a particular end (usually generating greater philanthropic support) – and you have a plan to intentionally build on this awareness — then everything your attendees may have learned about you will go in one ear and out the other. Awareness that isn’t reinforced lasts about two seconds.
Don’t tell me that you “raised good money.”
Did you really? Well, think again. Continue Reading
Major individual gifts are the single largest source of philanthropy, by far. The most recent data from Giving USA[Free Summary Download] shows 72% of gifts come from individuals’ annual gifts and an additional 7% from bequests.
The process of individual donor development proceeds along a continuum – from awareness… to education… to involvement… to investment. People must first be made aware of the organization’s existence and its mission. Once this occurs, people who share values enacted by your organization can be identified, further educated and majorly involved.
When the relationship is sufficiently built – and only then — the prospect can be invited to significantly invest to assist in furtherance of your organization’s mission.Continue Reading
It’s the new plague. And a highly contagious epidemic, from which no one is immune.
Are you showing any symptoms? I feel like:
- I’m working all the time, but not getting that much accomplished.
- I’m working on 10 projects at once, but none get finished.
- My ‘to-do’ list never gets completed.
- I’m in meetings all day and don’t have time to work.
- I bring my laptop to meetings and pretend to take notes while surfing the web.
- I’m answering email all day and don’t have time to work.
- I answer email during conference calls and in meetings.
- I have less and less time to plan, not to mention free time.
- I have less and less time to learn, not to mention creative time.
- I can never get to things quickly enough.
- I sit down at my computer and end up doing something different than I planned.
- I am eating lunch at my desk, mired in my virtual inbox.
- I make calls while driving, and even send the occasional text, even though I know I shouldn’t.
If you checked off three or more, you’ve got the disease. 8 or more and we need to rush you to an unplugged vacation. All of the above and you need a sabbatical!Continue Reading
I was playing around on Mashable yesterday and happened on The Key to More Successful Email Campaigns: Time. Since I recently offered you Top 10 Tips for Successful Nonprofit E-Appeals (and the big 11th is coming on Monday – you’ve still got time to guess what it is and win a free e-appeal review!), I thought I’d share this with you as a nice complement.
It’s something that should be a no-brainer; but, as Pooh describes it, sometimes we all can be “a Bear of No Brain at All.” How can we be the Best Bear in all the World?Continue Reading
C.P.A.? Yup. In my last post I introduced you to the ‘accountant’ theory of an effective blog content strategy. C for constituent-centered. P for plan. A for accessible. You can review the ‘C’ post here. Today we’re going to talk about the ‘P.’
For starters, you’ve done your market research and you know what your constituents care about (if you haven’t done this, look at the 6 actionable tips in the previous post). Now, take all the great topics you’ve researched and brainstormed – all the questions you’ve been collecting from your constituents – and build an editorial calendar for your blog. I’m going to give you some tips and tools that will make this really simple. Promise.Continue Reading
I’m a huge blog booster for nonprofits. So much so that tomorrow I’m offering a free webinar on the topic with the folks at Good Done Great. I’ll also be posting a series of articles on this topic in the coming week. If you don’t have a blog yet, you should get one. Pronto! Yup, I think they’re that important.
Here is an overview of what I’ll be covering in tomorrow’s webinar, plus I’ll have a special bonus offer for webinar participants. If you can’t make it, you’ll find a few actionable tips in this article. Plus you’ll find more actionable tips all week. I truly want you to do this, and I don’t want it to kill you. So I’m going to give you some easy steps you can take to make your blog (1) doable, and (2) a super investment of your time and resources. I’m betting that pretty soon you’ll wonder what you ever did without it!Continue Reading
|Maybe this wasn’t a good place for fishing?|