Heed Maya Angelou to Retain More Donors

Thank you boy with card 246x300 Heed Maya Angelou to Retain More Donors
You made me feel special. Thank you for buying me shoes.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Maya Angelou

Respected American author, poet, dancer, actress, singer and civil rights spokesperson, Maya Angelou, knows a thing or two about what makes people tick. And when you’re endeavoring to keep more of your supporters, this is exactly what you must know too.

The Big Secret

Make people feel good. Do unto others as you would have them do unto you. Simple, yes? Common sense, yes? And yet, how many of you actively practice this in your daily life at work?Continue Reading

The Heart of Effective Major Donor Development: It’s Not Money

man holding heart 300x199 The Heart of Effective Major Donor Development: It’s Not Money
The heart of major donor development is demonstrating impact and showing gratitude. Continually.

Everyone wants to develop a major gifts program. Or to strengthen their existing major gifts program. Why? Because they want to raise more money.

If you approach major gifts development solely from this perspective you’ll ultimately fail.

You might raise more money for a little while. But over the long-term you’ll lose more support than you gain. Because it’s not just about money.

Successful, lifelong major donor relationships are about two things: Continue Reading

Borrow from Jimmy Fallon to Keep More Donors

Time for love 300x249 Borrow from Jimmy Fallon to Keep More Donors
Set aside some time to show gratitude – you’ll be doubly rewarded!

TYIF!

If you’re a fan of late-night talk show host Jimmy Fallon, you know he sets aside time every Friday night to write thank you letters. I think of it as “TYIF” (“Thank You It’s Friday). Jimmy’s notes are usually creative and thought-provoking, like “Thank you, emails that say “You have successfully unsubscribed from these emails,” for completely missing the point. One of his band members plays some soothing music that’s conducive to thank you writing – after a while, the music alone is enough to get you in a grateful, thank-you-writing mood!

What if your nonprofit did the same thing?!Continue Reading

Clairity Click-it: Online Fundraising, Donor Engagement, Social Media, Writing + Free Stuff

Click it check mark 300x225 Clairity Click it: Online Fundraising, Donor Engagement, Social Media, Writing + Free Stuff

Click-it!

The Click-it is jam-packed with meaty articles this week – lots of stuff you can really use from some of my favorite writers/fundraising and marketing communications experts. Plus, of course, some fun stuff. And at the end you’ll find some great opportunities to get amazingly high-quality training, and it won’t cost you a dime! Continue Reading

How to Deal with Disgruntled Donors: Don’t Waste Valuable Complaints

Complaints button 300x249 How to Deal with Disgruntled Donors: Don’t Waste Valuable Complaints

Don’t waste valuable donor communications — whatever form they take!

I’m going to tell you to do exactly what I do.

Don’t ignore a single disgruntled supporter. Express compassion and contrition.

If someone takes the time to tell you they’re unhappy, that means they care. They’re connected to you. They want something from you, and you’re disappointing them.

This is your golden opportunity to get inside your donor’s head and find out what your supporter really cares about!

Don’t blow this person off. Instead, Continue Reading

Losing Too Many Donors? 5 No-Brainer Ways to Keep Them

 

Specific gifts 300x264 Losing Too Many Donors? 5 No Brainer Ways to Keep Them

Thoughtfully thank donors for their specific gifts if you want their continued, thoughtful giving

When it comes to improving donor retention, I often try to guide organizations through the process of shifting their thinking – and the culture of their organization – in the direction of gratitude rather than greediness toward their donors.

What’s important about making this philosophical shift is that it forces you to think very specifically about what you’re grateful for.

You aren’t simply asking your donors for money. Similarly, you aren’t thanking your donors for money.Continue Reading

What My Mother Taught Me and How it Informs My Fundraising Practice

 

Manners Polite and Rude 300x300 What My Mother Taught Me and How it Informs My Fundraising Practice

Do you toss good manners, along with common sense, out the window when you cross the threshold of your nonprofit?

Why and How to Invoke the Power of Thank You

My mother was known for having impeccable manners. At her memorial service, it seemed as if every other person who shared a memory talked about her manners. They did so not in a nitpicking way, but in a loving way.  It seemed she always knew just the right thing to do to show her appreciation.

Maybe that’s why I love writing thank you notes.  Seriously, it’s my favorite thing to do in all of fundraising.  And it’s undoubtedly why, when I first heard Penelope Burk speak in 2001, it completely changed my approach to the practice of development.Continue Reading

3 Rules for Thanking Nonprofit Donors that Should Never Be Broken

Thank you balloons 300x300 3 Rules for Thanking Nonprofit Donors that Should Never Be Broken

Never underestimate the power of a thoughtful, personal thank you.

If you’re not retaining as many donors as you’d like, you’ve no one to blame but yourself. And I’m here to tell you why.

You’re Not Thanking Donors Properly.

I’m serious. How you handle donor acknowledgements is that important. Yet, sadly, most of you do an absolutely rotten job of showing your donors how much they mean to you.

Part of the problem is due to focusing on acquisition at the expense of retention. Most executive and development directors don’t even know their retention rates without looking them up.

DUDES! Your retention rates should be on the tips of your tongues! If you don’t know how you’re doing, how can you improve?Continue Reading

6 Traits of Relationship-Building Nonprofits + 4 Most Effective Ways to Retain Donors

Bad day 6 Traits of Relationship Building Nonprofits + 4 Most Effective Ways to Retain Donors

Your donors have bad days too. Learn to be a friend.

Donor retention has continued to plummet every year for the past seven years.  It’s really, truly an awful problem. For some unknown reason, all that hard work you put into acquiring new donors is, seemingly, being wasted. Why?

I recently asked folks what ONE word they would use to sum up what is needed to transform donor loyalty. I received some interesting answers and thought I’d share them with you, along with my comments, here. First, let me remind you of my own Big Secret — the one principle I’ve found that makes the greatest difference to long-term, sustainable fundraising success: Continue Reading

The Big Secret – One Word – to Transform Donor Loyalty

SECRET 300x300 The Big Secret – One Word – to Transform Donor Loyalty

What ONE principle can change your donor relationships from short- to long-term?

In a recent post about building donor loyalty I promised to reveal my personal #1 SECRET the one principle that makes the greatest difference to long-term, sustainable fundraising success.

I’m going to share that principle here; then I’m going to turn this principle into a word – actually three variations of the same word – that you can use to transform the way you’ve been doing business.

Are you ready?Continue Reading