You’ve got to make donor retention more of a priority. It’s one of the top five things your nonprofit must do to survive and thrive in today’s competitive nonprofit marketplace.
Research shows the average nonprofit in the U.S. loses 79% of donors after the first gift!!!!!
To make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%. These numbers are just not sustainable for most organizations. By the time you’ve added a new donor most of your previous new donors are out the door.
Allow that to sink in a moment.
Do you know what your donor retention rate is? If you do, there’s hope for you to improve it. Read on. If you don’t, you don’t even know there’s something that needs fixing!Continue Reading