The Click-it is jam-packed with meaty articles this week – lots of stuff you can really use from some of my favorite writers/fundraising and marketing communications experts. Plus, of course, some fun stuff. And at the end you’ll find some great opportunities to get amazingly high-quality training, and it won’t cost you a dime! Continue Reading
I’m going to tell you to do exactly what I do.
Don’t ignore a single disgruntled supporter. Express compassion and contrition.
If someone takes the time to tell you they’re unhappy, that means they care. They’re connected to you. They want something from you, and you’re disappointing them.
This is your golden opportunity to get inside your donor’s head and find out what your supporter really cares about!
Don’t blow this person off. Instead, Continue Reading
When it comes to improving donor retention, I often try to guide organizations through the process of shifting their thinking – and the culture of their organization – in the direction of gratitude rather than greediness toward their donors.
What’s important about making this philosophical shift is that it forces you to think very specifically about what you’re grateful for.
You aren’t simply asking your donors for money. Similarly, you aren’t thanking your donors for money.Continue Reading
Why and How to Invoke the Power of Thank You
My mother was known for having impeccable manners. At her memorial service, it seemed as if every other person who shared a memory talked about her manners. They did so not in a nitpicking way, but in a loving way. It seemed she always knew just the right thing to do to show her appreciation.
Maybe that’s why I love writing thank you notes. Seriously, it’s my favorite thing to do in all of fundraising. And it’s undoubtedly why, when I first heard Penelope Burk speak in 2001, it completely changed my approach to the practice of development.Continue Reading
If you’re not retaining as many donors as you’d like, you’ve no one to blame but yourself. And I’m here to tell you why.
You’re Not Thanking Donors Properly.
I’m serious. How you handle donor acknowledgements is that important. Yet, sadly, most of you do an absolutely rotten job of showing your donors how much they mean to you.
Part of the problem is due to focusing on acquisition at the expense of retention. Most executive and development directors don’t even know their retention rates without looking them up.
DUDES! Your retention rates should be on the tips of your tongues! If you don’t know how you’re doing, how can you improve?Continue Reading
Donor retention has continued to plummet every year for the past seven years. It’s really, truly an awful problem. For some unknown reason, all that hard work you put into acquiring new donors is, seemingly, being wasted. Why?
I recently asked folks what ONE word they would use to sum up what is needed to transform donor loyalty. I received some interesting answers and thought I’d share them with you, along with my comments, here. First, let me remind you of my own Big Secret — the one principle I’ve found that makes the greatest difference to long-term, sustainable fundraising success: Continue Reading
In a recent post about building donor loyalty I promised to reveal my personal #1 SECRET – the one principle that makes the greatest difference to long-term, sustainable fundraising success.
I’m going to share that principle here; then I’m going to turn this principle into a word – actually three variations of the same word – that you can use to transform the way you’ve been doing business.
Are you ready?Continue Reading
Do you know why your dog is not only your best friend, but your exuberantly best friend – a Best Friend Forever on steroids?
Can anything be as joyous and lovingly loyal as a dog? Picture Snoopy doing the ‘Ode to Joy’ dance. Unbridled ecstasy. Happy, happy, happy. What makes Snoopy Charlie Brown’s BFF? My guess is that it’s the same thing that makes your pooch pop with pleasure as you poke yourself across the threshold at the end of the day.
Chances are 9 out of 10 that your doggie is your BFF because you are hers. You treat your pet like royalty. How are you treating your donors?Continue Reading