Clairity Click-it: Nonprofit Social Media, Fundraising Ideas + Learning Ops for You

Mouse mouse21 300x202 Clairity Click it: Nonprofit Social Media, Fundraising Ideas + Learning Ops for You

Click it!

This week’s Click-It is nice and fat, offering a big mix of social media tips I’ve found for you across the web. Some are nonprofit specific; some are ideas you can steal from the for profit world. If your social media plan isn’t working, or you’re working too hard, check these out. Plus, of course, you’ll find some stuff to help you raise more money (we lead off with some really big ideas) — including some great learning opportunities (scroll to the bottom) you won’t want to miss! Continue Reading

Clairity Click-it: Online Fundraising, Donor Engagement, Social Media, Writing + Free Stuff

Click it check mark 300x225 Clairity Click it: Online Fundraising, Donor Engagement, Social Media, Writing + Free Stuff

Click-it!

The Click-it is jam-packed with meaty articles this week – lots of stuff you can really use from some of my favorite writers/fundraising and marketing communications experts. Plus, of course, some fun stuff. And at the end you’ll find some great opportunities to get amazingly high-quality training, and it won’t cost you a dime! Continue Reading

Want 17 Surprising Headline Hacks to Boost Click-throughs?

Head in paper bag 231x300 Want 17 Surprising Headline Hacks to Boost Click throughs?

Never be ashamed of your headlines again!!!

I know you’re working overtime to get more folks to pay attention to what you have to say. You want them to listen to you. You want them to volunteer with you. You want them to attend your events. You want them to support you. Where do you begin?

Get them to notice you! In How to Write an Irresistible Headline on the Convince and Convert blog you’ll learn how. I commend the full article to you. For me, here are the highlights:Continue Reading

Clairity Click-it: Boards & Fundraising; Storytelling; Social Media; Email

Mouse heart cord 300x300 Clairity Click it: Boards & Fundraising; Storytelling; Social Media; Email

Click-it!

First, you’ve still got time to send your donors some Valentine’s Day love. If you missed Monday’s post, check it out here. Meanwhile, today I’ve got another eclectic mix of links for you from across the World Wide Web – both from nonprofit and for profit sources. Enjoy!Continue Reading

Whither the Nonprofit Sector in 2015? 6 Ways to Assure Yours Doesn’t Wither

vines growing 300x199 Whither the Nonprofit Sector in 2015? 6 Ways to Assure Yours Doesn’t Wither

Think big to grow and bear fruit; Think small and wither.

I chose the word “w(h)ither” in my title very deliberately. It can mean “Where are you going?” It can also mean “Dying on the vine.” Which does it mean for you and your nonprofit?

If the former, where are you going? You’ll find some “To Do’s” in this article to help you on your way towards a sustainable future. If the latter, how can your prevent this from happening? You’ll find some “don’ts” to help you breathe life into your organization.Continue Reading

9 Tricks to Boost Nonprofit Social Media Traffic and Engagement – Part 2

9 clouds 300x216 9 Tricks to Boost Nonprofit Social Media Traffic and Engagement – Part 2

Ways to acquire and retain donors using social media

In Part 1 of this article we discussed four out of nine tricks to boost your social media traffic and build relationships with your target audiences. They included (1) optimizing your profile; (2) joining different networks; (3) crafting catchy, relevant titles, and (4) creating engaging content. Now it’s time to reveal the rest.

Before I do, it’s worth noting that there’s one dominant strategy underlying all my recommendations: Develop and rock a blog. All of these tricks will work without one, but a blog is the absolute best way to deliver content to your social networks. So make it the hub of your marketing communications strategy. Honest-to-goodness it will make your life easier! If you have numerous excuses holding you back from blogging, read this article to get over them [and see below for some help with implementation]. Got it? Okay. Let’s move on to tricks five through nine. Continue Reading

9 Tricks to BOOst Nonprofit Social Media Traffic and Engagement – Part 1

pumpkins scary 300x243 9 Tricks to BOOst Nonprofit Social Media Traffic and Engagement   Part 1

BOO!

Did I scare you with that big BOO!? Aw, shucks. Just trying to get you in the mood for Halloween. I want you to have more than a ghost of a chance at generating leads and converting visitors into supporters. And that’s why I’m offering up 9 tricks to help you make your social media strategy worth the effort you’re putting into it.

In fact, these 9 tricks are really treats. If you use them, no one will end up with rotten egg on their face.  So… fear not! Why the heck not get in the spirit and … go for the ghoul?Continue Reading

8 Nonprofit Lead Generation Take-Aways from the Ice Bucket Challenge

ice bucket champagne bottles 300x199 8 Nonprofit Lead Generation Take Aways from the Ice Bucket Challenge

Celebrate what your nonprofit can learn about social media and fundraising from the Ice Bucket Challenge.

Whether you fall into the “it was just dumb luck” or the “whoa… that was brilliant” camp when it comes to evaluating the recent Ice Bucket Challenge social media + fundraising phenomenon, there is certainly much to be learned.

I’m still amazed at the pooh-poohers who are wringing their hands over the fact that it’s highly unlikely ALS will retain more than 30% of these donors because these donors are new and new donor retention rates are abysmal . True, but… they secured over 3 million donors! So, at bare minimum, they’ve got 3 million “leads.”Continue Reading

You Can’t EXPLAIN People into Caring – Nonprofit Social Media Messages that Work

 

Secret shh.. You Cant EXPLAIN People into Caring – Nonprofit Social Media Messages that Work

Does it feel as if what your organization does is a big secret no one knows how to share?

“We’re the best kept secret around.” “No one knows what we do.” “If folks understood the depth and breadth of our work they’d want to support us.”

Does this lament sound familiar? It’s probably the most common complaint I hear from nonprofits. And all too often folks think the answer is hiring someone to write a newsletter or annual report. Or getting someone to “do” social media. All with the end goal of explaining what you do to people so they understand and want to make a charitable gift.

Folks, you can’t explain people into caring about you.Continue Reading

How to Create an Ice Bucket-type Challenge for Your Nonprofit: A Formula for Success

fallon ice bucket hed 2014 How to Create an Ice Bucket type Challenge for Your Nonprofit: A Formula for Success

Jimmy Fallon and friends prepare to take the Ice Bucket Challenge

Are you wringing your hands because your boss or board wants you to come up with a viral social campaign to rival the “Ice Bucket Challenge?” Oy!

I was first introduced to this phenomenon one evening as I was watching the Jimmy Fallon show on t.v. Jimmy, some of his crew and his band all dumped buckets of ice water on their heads; then challenged the New York Jets to do so as well (Jimmy had been challenged by Justin Timberlake). I had no idea why they were doing it or what the “Ice Bucket Challenge” was about.Continue Reading