Clairity Click-it: Events; Social Media; Generational Giving; Culture of Philanthropy + Free Resources

Clairity Click-it includes links to fundraising and nonprofit marketing resources from around the web.

Click it!

 

This week’s Click-it is another mélange of fundraising wisdom, ranging from events to social media and taking a look at which generations are good target markets for you. Plus some fun posts.

And, as always, if you scroll to the bottom you’ll find some free resources I’ve selected for you. There’s some really worthwhile stuff here — and I’ve got a lot of it this week.

See you next week where I’ll return to my “Dive the Five” virtual nonprofit curriculum. Want to know the top five priority areas for your focus in the coming year? Make sure you’re subscribed to Clairification so you don’t miss an article!

And now, on to this week’s articles…Continue Reading

12 Social Media Strategies Nonprofits Can Steal from Presidential Candidates

12SocialMediaStrategiestoStealWant to learn how to do digital fundraising? I’ve added my own thoughts to an assessment of GOP presidential candidates’ digital strategies by Marketing Profs to give you some great takeaways as to what is currently resonating online.

The candidates know how important a killer digital strategy is when it comes to finding and connecting with potential supporters, and the importance of digital was confirmed by a recent study from Pew Research. So they’re all doing it, some more successfully than others. Nonprofits can learn by studying what works; what doesn’t.Continue Reading

Clairity Click-it: Fundraising Wisdom; Retention; Overhead; Time Management; Software; Social Marketing; Major Gifts

ClairityClick-it2MouseMouse
Start the new year with a bounty of expert tips and free resources!

Happy New Year!

Here comes the first 2016 “Clairity Click-it” — an eclectic kick-off to the year.

I find so many great resources across the World Wide Web, some from other disciplines, and I want to share those I find most helpful. There’s so much the nonprofit sector should be learning and borrowing from others – we don’t always need to reinvent the wheel!

I’m also trying something new this year – “Dive the Five.”

I’ve selected five major themes to discuss with you this year in depth. Strategies that are so important to your success in 2016 – and beyond – that I want to be certain (1) you’ve got them on your priority list, (2) will begin to dedicate some serious resources towards them, and (3) will practice them regularly, until they become almost second nature.

If you learn to “Dive the Five” you’ll be able to raise money for anyone, any place, any time.Continue Reading

Clairity Click-it Year-End Giving Edition 3: Online Frenzy Time

This week's Clairity Click-it Gifts -- wrapped up in my blog. Open them!
This week’s Clairity Click-it Collection + Holiday Gifts — wrapped up in my blog. OPEN THEM!

In my previous Year-End Fundraising Planning Editions One  and Two I promised I would have more for you as year-end – and the biggest fundraising time of the year for most nonprofits – inexorably approaches.  Salsa reports that end-of-year giving can result in 40% or more of total yearly donations.

Online giving gets particularly frenetic at this time of year.

Continue Reading

Clairity Click-it: Large Scale Change; Leadership; Year-End; Social Tools; Gratitude; Team Building; Multi-Channel

Clairity Click-it ThanksgivingThis week’s Click-it is an eclectic mix of goodies. Maybe not as good as Thanksgiving turkey, stuffing, sweet potatoes or pumpkin pie, but sometimes your mind and soul need feeding too!

To my friends in the U.S. who celebrate Thanksgiving this week, have a good one filled with many blessings. For those of you scattered elsewhere around the globe, make yourself a nice meal anyway and gather together with people you love. Life’s too short not to.

This poem I wrote several years ago seems particularly appropriate this year, so check out “Attitude of Gratitude” if you’ve a mind to.

And if you can, try to find some time this week to dig into some of these resources.

Now… go make our world a more caring place, and hug yourself some hope!

I am thankful for you,

Claire

Continue Reading

8 Steps of Your Effective Nonprofit Social Media Routine

8_steps_of_your_effective_nonprofit_social_media_routineA routine is a sequence of actions regularly followed; a fixed program. Too often, I find that nonprofits engage in social media along more of a catch-as-catch-can program. Nothing fixed about it.

To maximize social media productivity your practices must become habitual. And, of course, your habits must be good ones if you’re to be successful.

I’ve found that successful nonprofit marketers have 8 common social media and content marketing routines that get them valuable actions.

Take a moment to consider whether or not you do you these things systematically.

After all, you don’t spend time on marketing communications just for your own amusement, do you?

  • Hopefully, you know precisely what you want folks to think, feel and do once you’ve messaged them. Check?
  • Then you put consistent strategies in place to achieve your objectives. Check?

If you’re not quite sure you’ve got good social media habits in place, take a few minutes to introspect.

Read this post — and maybe the two posts I contributed to Maximize Social Business on which this is based: 8 Routine Social Media Practices of Successful Nonprofits and 4 Nonprofit Social Media Habits that Unlock Valuable Actions.

Your 8-Step Routine:

  1. Build meaningful relationships
  2. Be constituent-centered
  3. Use psychology of persuasion and neuroscience
  4. Tell a story
  5. Get visual
  6. Connect with influencers
  7. Create a balance of desired action responses
  8. Measure your effectiveness; adjust

Build Relationships with Potential Donors

The first four routines are geared to assure you stop talking at folks and begin building relationships with folks.

What selling and fundraising have in common is relationship-building. Fundraising has always been about building relationships with people who are, or will be, ready, willing and able to give.

Increasingly, nonprofits are leveraging technology to build relationships with potential supporters.

Get the Actions You Seek

The next four routines are about assuring that once you connect you get desired, specific results.

Generally, your goals will fall into one or more of these three categories: (1) create awareness about your mission, (2) drive purchases from those who benefit from your mission, and (3) raise funds to sustain your mission. Each category demands different calls to action.

Stop winging your social media strategy. Decide where you’re headed; plan ahead to assure you’re not wasting your time and energy to get someplace you don’t really want to go. To paraphrase Lewis Carroll in Through the Looking Glass: “If you don’t know where you’re going, you’ll very likely get there.

Ultimately, you’ll achieve success when you align your values with your constituents’ values. When the content you offer is content they can use. When you make your story their story.

That’s the stuff of which successful nonprofit marketing is made.

Social Media Tips and Resources Galore!
More than 100 Social Media Tips and Resources!

Hop on Board the Effective Nonprofit Social Media Train!

Grab the Clairification Hop on Board Nonprofit Social Media Guide. Fundraising and marketing have changed more in the past 5 years than in the previous 50 – it’s time to hop on board the train to the 21st century, and beyond. It’s only 10 bucks to get started! Plus, that gets you a 15-minute chat with me. No-brainer, right? Go for it!

Clairity Click-it: Powerful Ways to Increase Fundraising Revenue

Don't go batty! Click-it to find the resources you need to stay grounded.
Don’t go batty! “Click-it!” to find the resources you need to stay grounded.

This week’s Click-it is dedicated to helping you increase your fundraising revenue through a number of different strategies: monthly giving, sponsorships, targeted campaigns (e.g., #GivingTuesday), targeted communications, cause marketing, crowdfunding, cultivating mid-level donors, and more. These strategies will both help elevate awareness for your cause and increase your base of supporters.

And towards the end of the “Click-it,” as usual, you’ll find a bunch of completely free resources!Continue Reading

Quick Guide to Get Your Nonprofit “Crowd On”

quick_guide_to_get_your_nonprofit_crowd_onI’ve been thinking a lot about crowdfunding lately.

Bzz… bzz… buzz… buzz… Do you hear it?

It’s the sound of the times. It’s the bees flying around crowdfunding campaigns like honey. Sweet, golden honey.

Are you getting yours?

With the mainstream shift into digital communication, and the advance of technology through online donation and peer-to-peer fundraising platforms, crowdfunding is something I believe you should seriously consider if you’re not already getting your “crowd” on.

Especially if you have…

  • A big campaign going on.
  • Or a specific project that lends itself well to the telling of a compelling story.
  • Or you need to raise a lot of funds in a relatively short time period.
  • Or there’s a strong tie to some big event – anniversary; holiday; news story.
  • Or your current constituents are more inclined towards being ambassadors than asking or giving.
  • Or you’re having a hard time breaking out of the “box” of folks you think might be interested in your cause, and are looking to build your audience in new ways.

So I’ve put together a few resources, and some of my own thoughts, to help you think things through.Continue Reading

Clairity Click-it: Fundraiser’s Job; Year-End Tips; Social Media; Crowdfunding; Major Gifts

Mouse with computer mousee
Click it!

The end of the year continues to approach, and prime fundraising season is upon us! So today we have a couple of articles to remind you what your real job is as you prepare your year-end campaigns and strategies. Plus, some tips to help you amplify your fundraising team. And a bunch of social media tools, exercises and good advice; in 2015 social media should be an integral part of your end-of-year work plan. At the bottom you’ll find some new free resources and a last chance to prepare for your major gifts solicitations. Ready?Continue Reading

Clairity Click-it: Social Content Marketing for Fundraising; Giving Psychology; Donor Metrics; Boards

Two computer mice in discussion
What did one mouse say to the other mouse? Click-it!

To all my friends in the U.S., Happy Independence Day and I hope you get to enjoy a long, lovely refreshing week-end. To everyone else, why not pretend it’s a holiday and do something just for you?!. Because it’s summer, I’m giving you a light reading load this week. If you get a chance, let me know if any of these articles resonate with you. Have a good one!

P.S. Registration for the Donor Retention Master Class closes Monday at noon. If you meant to register, now is your last chance (you can read more about it below).Continue Reading