Clairity Click-it: Culture of Philanthropy; Online Social Fundraising; Food for Thought

Mixed #nonprofit links and free resources

Mixed nonprofit links, free resources and announcements

 

Hope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to two of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s:

  1. Online Social Fundraising
  2. Culture of Philanthropy

There are also some “food for thought” articles in other areas, plus links to free resources and upcoming training opportunities. There’s bound to be something here you’ll find useful!Continue Reading

#ClairityClick-it: Major Gifts, Donor Retention, Online Social Fundraising + Free Resources

Mixed #nonprofit links and free resourcesHope you enjoy these links, free resources and training opportunities. Usually I publish this on Friday, but it’s Spring Break and holiday week for many, so I’m on a wacky schedule. Again, I’ve organized according to three of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s

  1. Major Gifts
  2. Donor Retention
  3. Online Social Fundraising

Continue Reading

10 Secrets to Help any Nonprofit Rock Mobile Fundraising

10 Secrets to Help Any Nonprofit Rock Mobile FundraisingHuman beings have always been social animals. The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with our fellow humans.”

This sentiment that Claire crafted really spoke to me as I was reading her article the other day.

It’s a deep truth. We are social beings. We’re also incredibly mobile now, though.

Ironically, even though we’re constantly on the go, we are the most connected we’ve ever been. Continue Reading

How to Fundraise like it’s Yesterday, Today and Tomorrow

How to Fundraise Like it's Yesterday, Today, and TomorrowTwo good posts recently at re: charity (Brady Josephson) and Future Fundraising Now (Jeff Brooks) about what charities should do today to prepare for tomorrow. Both embrace a quote from Jeff Bezos:

I very frequently get the question: ‘What’s going to change in the next 10 years?’ I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time.

Yesterday, today and tomorrow are sort of the same.

Sounds good.

But think about this a bit more.Continue Reading

12 Ways to Take Your Nonprofit Blog from Mind-Numbing to Mesmerizing

Is your content causing light bulbs to pop for your potential supporters? If not, what can you do about it?

Is your content causing light bulbs to pop for your potential supporters? If not, what can you do about it?

 

Ah, social content marketing. I’ve told you it’s one of the fundamental “Dive the 5” strategies you must master to be successful with fundraising in today’s marketplace.

Which is why I want to share with you some quick and easy tips to take your blog (or e-newsletter*) from a snoozefest to a usefest. You see, the content you serve up to folks has to be useful to them.  You want to see their eyes bulging out of their sockets with excitement, not rolling back into their heads with boredom.

And you have to do this with every single issue.  Every single post.  Consistency is key. Because you need to get folks into the habit of jumping for joy when they see your brand in their mailbox. Not into the habit of hitting “delete” before they even take a look at all the hard work you’ve put into your content. So… where to begin?Continue Reading

How to Increase Your Fundraiser Proceeds with Peer-to-Peer Fundraising

PeertoPeerFundraising (1)Do you want to increase your fundraising proceeds dramatically, without significantly increasing your resources?

In this post, you’ll learn how to effectively increase your fundraising proceeds through use of online Peer-to-Peer fundraising.

What is Peer-to-Peer Fundraising?

Peer-to-Peer fundraising (P2P fundraising) is the idea of leveraging your cause/organization’s supporters and empowering them to become your best fundraising advocates in order to expand your mission’s reach and grow your donor base and proceeds. It’s a multi-tiered approach, where donors are asked to raise money in addition to donating.Continue Reading

Clairity Click-it: Dive the Five Fundraising Fundamentals

Clairity Click-it includes links to fundraising and nonprofit marketing resources from around the web.

Click it!

 

This year I’ll be sharing a lot of resources related to the “Dive the Five” fundamental principles we’ll be discussing in our ongoing virtual fundraising curriculum. You remember them, don’t you?

  1. Major Gifts
  2. Donor Retention
  3. Social Media
  4. Content Marketing
  5. Culture of Philanthropy

I want you to use these “buckets” as an organizing framework for your development efforts this year, so I’m organizing my “Click-its” this way as well.

From time to time I’ll add in other subjects and offer you some food for thought that I just can’t help but share with you. And, as always, if you scroll to the bottom you’ll find some free resources and upcoming learning opportunities.Continue Reading

3 Content, Social and Online Marketing Media for Every Nonprofit

Online Marketing

Online Social Content Marketing: The ‘Mouthful’ Your Nonprofit Needs

 

Today we continue with Clairification’s virtual online curriculum – 5 Things Nonprofits and Fundraisers Must Do to Succeed in 2016.

Last week I introduced the concept of integrating donor-centered fundraising with online social content marketing. I’ve found that most fundraisers and executive directors think they know more about the first part of this two-part equation than the latter, so I’m going to begin today with where I see too many nonprofits missing the boat.

Today, we’re going to dig a little deeper into ‘online social content marketing’:Continue Reading

Clairity Click-it: Events; Social Media; Generational Giving; Culture of Philanthropy + Free Resources

Clairity Click-it includes links to fundraising and nonprofit marketing resources from around the web.

Click it!

 

This week’s Click-it is another mélange of fundraising wisdom, ranging from events to social media and taking a look at which generations are good target markets for you. Plus some fun posts.

And, as always, if you scroll to the bottom you’ll find some free resources I’ve selected for you. There’s some really worthwhile stuff here — and I’ve got a lot of it this week.

See you next week where I’ll return to my “Dive the Five” virtual nonprofit curriculum. Want to know the top five priority areas for your focus in the coming year? Make sure you’re subscribed to Clairification so you don’t miss an article!

And now, on to this week’s articles…Continue Reading

12 Social Media Strategies Nonprofits Can Steal from Presidential Candidates

12SocialMediaStrategiestoStealWant to learn how to do digital fundraising? I’ve added my own thoughts to an assessment of GOP presidential candidates’ digital strategies by Marketing Profs to give you some great takeaways as to what is currently resonating online.

The candidates know how important a killer digital strategy is when it comes to finding and connecting with potential supporters, and the importance of digital was confirmed by a recent study from Pew Research. So they’re all doing it, some more successfully than others. Nonprofits can learn by studying what works; what doesn’t.Continue Reading