Why Your Nonprofit Fundraising and Marketing is Outdated

 

change same buttons 300x225 Why Your Nonprofit Fundraising and Marketing is Outdated

Fundraising and marketing have changed more in the past 5 years than the previous 50.

Philanthropy, Not Fundraising

For too many nonprofits something isn’t working. Change is happening at a rapid pace while people try to employ yesterday’s ‘best practices,’ seeming to work harder and harder to make do with less — while needing to serve more.

Before the digital revolution, an information imbalance existed.  This facilitated a one-way ‘push’ model of marketing/fundraising. We could define our own brand and sell it.  Guess what? Continue Reading

Engagement Comes Before Marriage: Build Sustained Nonprofit Relationships Using Social Media

Engagement 300x300 Engagement Comes Before Marriage: Build Sustained Nonprofit Relationships Using Social Media

Do you have the kind of relationship with your supporters that leads to real engagement?

First comes love… then comes marriage…

Are your supporters showing you they love you? Are you showing your supporters you love them? And finally — do you love your supporters?

It’s a long way from “I like you” to the altar.

Too many nonprofits forget this.  And frankly, it’s hard to fall in love with someone you’ve barely met.  So if all you have are solitary transactions with folks Continue Reading

What’s ‘Like’ Got to Do with It? 5 Ways to Inspire Nonprofit Engagement Through Social Media

Facebook like Whats Like Got to Do with It? 5 Ways to Inspire Nonprofit Engagement Through Social Media

I like you, casually.

Stop counting likes and follows. If your work plan has “increase FB likes from X to Y or increase Twitter follows from Y to Z” as an objective, delete, delete, delete!  Your objective must relate to your “why;” it can’t just be a “what.”

Who cares how many “friends” you have if none of them are engaging with you?  Liking is passive.  Engaging is active. What do you want folks to feel/think/do?  You simply won’t get there by wishing and hoping.  You get there by inspiring.Continue Reading

What Nonprofits Can Learn About Donor Retention from David Letterman

David Letterman and Justin Bieber 300x202 What Nonprofits Can Learn About Donor Retention from David Letterman

Are you the last kid on your nonprofit block to adopt social media as a tool to build relationships?

If you’re not using social media to get and retain more donors, be afraid. Be very afraid (I’ve got an easy e-course fix to alleviate your fears if you scroll to the end of this post).

Social media has ceased to be a nice little “toy.”  An “add on thing.”  It’s the thing. If you’re not hanging out where the majority of your constituents are getting their information, you may as well fold up your tent and go home.  David Letterman doesn’t “do social media.”    ( See “Do you use the Twitter device?” ).  He’s going home.

Letterman  may be ready to go off into the sunset. But you shouldn’t be. You can learn new tricks!Continue Reading

Your Nonprofit Can Do a Lot More on LinkedIn Than You Think

Guest Post 150x150 Your Nonprofit Can Do a Lot More on LinkedIn Than You Think

Joe Garecht, The Fundraising Authority

While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

As one of the original social networking platforms geared primarily toward professionals and businesspeople, LinkedIn can provide your organization with networking and marketing benefits, no matter the size of your non-profit. Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile:Continue Reading

Your Nonprofit is so Vain… Bet you Think Social Media is about You

social adjective sshl  265x300 Your Nonprofit is so Vain... Bet you Think Social Media is about YouIf you’re like most nonprofits, you’re still trying to figure out how social media can help you sustain and grow your mission.  Most of you are getting it wrong.

Sorry to be so blunt.

Here’s how you’re going astray:  (1) your posts are too promotional; (2) your content isn’t relevant to your readers, and (3) you’re too repetitive and boring, without adding value. If you’re simply counting up your numbers of “likes” and “follows” and patting yourself on the back for how you’re growing your lists, you’re totally missing the point.Continue Reading

11 Steps to Turn Social Media into Fundraising Gold

Gold globe held aloft 300x279 11 Steps to Turn Social Media into Fundraising GoldBet you thought social media sucks for fundraising. Au contraire.

It can help you raise money big time – but only if you engage with purpose. Just like anything else, social media won’t help you meet your goals unless you know where you’re going with it. Out of context, social media exchanges are just transactions.

Ask yourself this question: What am I going to do to make this exchange mean something, now and in the future? Continue Reading

When Do Bird Chirps Equal Fundraising?

Bird feeding 300x199 When Do Bird Chirps Equal Fundraising?

First comes care and feeding

When they turn into a sweetly warbled tune.

If you want birds to visit your window ledge on a daily basis you must woo them patiently and feed them. Only after you’ve satisfied their needs will they return on a regular basis and, on occasion, reward your persistence by trilling a sweet song.

It’s the same with donors and social media.Continue Reading

Clairity Click-it: Focus Your Appeals, Smart Crowd Funding, Marketing and Social Media Trends

Mouse mouse2 300x202 Clairity Click it: Focus Your Appeals, Smart Crowd Funding, Marketing and Social Media Trends

Click it!

Because people are SO busy at this time of year, and SO bombarded with messages, you’ve got to focus… stand out… target the right audiences in the right places… and invest the resources to do it right.  This week’s links will give you some fuel for your marketing and fundraising engine, for year-end and beyond!Continue Reading

Why Your Nonprofit Should Get a Whirlpool

Whirlpool washer 300x289  Why Your Nonprofit Should Get a WhirlpoolNo, not a washer/dryer.  A real, honest-to-goodness vortex.

Last week I wrote about what nonprofits can learn about why we stopped building pyramids. The digital revolution has crumbled that baby – today’s ‘donor pyramid’ is nothing but an empty frame. Our donors no longer fit inside of it. So… what’s a nonprofit to do?

My guest post yesterday on Maximize Social Business detailed precisely How Social Media Toppled the Donor Pyramid – and what that means for nonprofits. Nothing is neat, orderly and linear anymore. Supporters are here, there and everywhere – all at once!

Today, electronic communications – social, mobile, email, crowd funding, online donating — have permanently disrupted the traditional donor-engagement process. Continue Reading