Clairity Click-it: Culture of Philanthropy; Donor Retention; Online Social Fundraising; Annual Fund; Food for Thought + Free Stuff

To Noah and Margaret -- the marriage of true hearts -- may they always "click-it" together (Your proud Mama loves you).

To Noah and Margaret — the marriage of true hearts — may you always “click-it” together (Your proud Mama loves you).

My son got married this week-end (!), so I got a bit behind in my every-other-Friday publishing schedule for the “Clairity Click-it.” Please enjoy these links and free resources. I hope you’ll find plenty of food for thought, plus some useful practical tools to help you along your journey towards making the world a kinder, gentler and more loving place.

And here’s to all the June brides and grooms — past, present and future!Continue Reading

Get Social to Create Awareness for Your Nonprofit

Engage supporters, new and old, with a thoughtful social media strategy.

Engage supporters, new and old, with a thoughtful social media strategy.

 

The majority of nonprofits are not paying enough attention to social media. This may have been understandable five years ago. Today, it’s just plain dumb.

If You’re Absent No one Can See You

Nonprofits constantly talk about their need to “build awareness.” In our digital world, it should be patently obvious that if you want to be found you need a strong online presence – and particularly a social media presence. You can’t raise money from folks who don’t know you exist.Continue Reading

How to Use Nonprofit Social Media to Reinforce Donor Relationships

You can strengthen donor relationships using social media

You can strengthen donor relationships using social media

 

To survive and thrive in the current zeitgeist, all nonprofits must master at least five skills, of which one is online social fundraising.  There are numerous reasons why this is so; today I want to focus on using social media strategies to build dynamic donor relationships.

The chief reason this is so critical is that nonprofits are hemorrhaging –losing, on average, over half of their donors every year.

Whatever nonprofits are doing currently, it’s not working especially well. So adding an additional relatively inexpensive donor retention strategy into your existing donor development plan makes sense. I encourage you to read my complete in-depth article on the subject on the Maximize Social Business blog. But if you’re pressed for time, here are some quick highlights.Continue Reading

Making the Most of Matching Gifts: 6 Easy Steps

Double the donor sweetness!

Double the donor sweetness!

 

Imagine you’re baking a cake. You put in the flour, eggs, milk, and sugar, whip it all together, and put it in the oven for an hour. But, when the timer dings and you open the oven door, you find that instead of one perfect cake, you have two!

This situation is physically impossible (unless you’re a wizard or a magician), but it’s a good illustration for how matching gift programs can benefit your nonprofit.

When donors take advantage of their employers’ matching gift programs, they essentially double the amount of money that they give to your organization. Two cakes (I mean, donations!) for the price of one!Continue Reading

Clairity Click-it: Online Social Fundraising; Culture of Philanthropy; Events + Free Stuff

Mixed #nonprofit links and free resourcesHope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to two of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s:

  1. Online Social Fundraising
  2. Culture of Philanthropy

I’ve also got some “food for thought” articles on special events, plus links to free resources and upcoming training opportunities. I hope you find at least one useful nugget!Continue Reading

Clairity Click-it: Culture of Philanthropy; Online Social Fundraising; Food for Thought

Mixed #nonprofit links and free resources

Mixed nonprofit links, free resources and announcements

 

Hope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to two of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s:

  1. Online Social Fundraising
  2. Culture of Philanthropy

There are also some “food for thought” articles in other areas, plus links to free resources and upcoming training opportunities. There’s bound to be something here you’ll find useful!Continue Reading

#ClairityClick-it: Major Gifts, Donor Retention, Online Social Fundraising + Free Resources

Mixed #nonprofit links and free resourcesHope you enjoy these links, free resources and training opportunities. Usually I publish this on Friday, but it’s Spring Break and holiday week for many, so I’m on a wacky schedule. Again, I’ve organized according to three of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s

  1. Major Gifts
  2. Donor Retention
  3. Online Social Fundraising

Continue Reading

10 Secrets to Help any Nonprofit Rock Mobile Fundraising

10 Secrets to Help Any Nonprofit Rock Mobile FundraisingHuman beings have always been social animals. The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with our fellow humans.”

This sentiment that Claire crafted really spoke to me as I was reading her article the other day.

It’s a deep truth. We are social beings. We’re also incredibly mobile now, though.

Ironically, even though we’re constantly on the go, we are the most connected we’ve ever been. Continue Reading

How to Fundraise like it’s Yesterday, Today and Tomorrow

How to Fundraise Like it's Yesterday, Today, and TomorrowTwo good posts recently at re: charity (Brady Josephson) and Future Fundraising Now (Jeff Brooks) about what charities should do today to prepare for tomorrow. Both embrace a quote from Jeff Bezos:

I very frequently get the question: ‘What’s going to change in the next 10 years?’ I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time.

Yesterday, today and tomorrow are sort of the same.

Sounds good.

But think about this a bit more.Continue Reading

12 Ways to Take Your Nonprofit Blog from Mind-Numbing to Mesmerizing

Is your content causing light bulbs to pop for your potential supporters? If not, what can you do about it?

Is your content causing light bulbs to pop for your potential supporters? If not, what can you do about it?

 

Ah, social content marketing. I’ve told you it’s one of the fundamental “Dive the 5” strategies you must master to be successful with fundraising in today’s marketplace.

Which is why I want to share with you some quick and easy tips to take your blog (or e-newsletter*) from a snoozefest to a usefest. You see, the content you serve up to folks has to be useful to them.  You want to see their eyes bulging out of their sockets with excitement, not rolling back into their heads with boredom.

And you have to do this with every single issue.  Every single post.  Consistency is key. Because you need to get folks into the habit of jumping for joy when they see your brand in their mailbox. Not into the habit of hitting “delete” before they even take a look at all the hard work you’ve put into your content. So… where to begin?Continue Reading