The end of the year continues to approach, and prime fundraising season is upon us! So today we have a couple of articles to remind you what your real job is as you prepare your year-end campaigns and strategies. Plus, some tips to help you amplify your fundraising team. And a bunch of social media tools, exercises and good advice; in 2015 social media should be an integral part of your end-of-year work plan. At the bottom you’ll find some new free resources and a last chance to prepare for your major gifts solicitations. Ready?Continue Reading
Clairity Click-it: Social Content Marketing for Fundraising; Giving Psychology; Donor Metrics; Boards
To all my friends in the U.S., Happy Independence Day and I hope you get to enjoy a long, lovely refreshing week-end. To everyone else, why not pretend it’s a holiday and do something just for you?!. Because it’s summer, I’m giving you a light reading load this week. If you get a chance, let me know if any of these articles resonate with you. Have a good one!
Avoid becoming irrelevant in the digital age. It’s revolutionized fundraising and nonprofit marketing.
There are so many different ways to communicate today that it can be dizzying!
Ground yourself by remembering that though technology has changed, people have not. We have the same drives… needs… yearnings as prehistoric tribes. We long for connection and meaning. We want to find where we “fit.”
Philanthropy provides that “fit opportunity” in spades (or, more aptly, in hearts). You’ve got the goods; you just need to tinker with your delivery system.
Here’s how to embrace the change.
1. Let’s begin with your gift of content marketing.
“Content marketing” is buzz-worthy because without it, you’ve got nothing. You’re just a box with nothing inside. Kids like to play with boxes; most folks — when they grow up — are looking for something of value inside the box.
That’s your content. What you’re all about. The gift you offer the world and your donors. Continue Reading
This post includes 6 expert tips and best practices for any business, including a non-profit, wanting to run an integrated marketing campaign that generates more potential donors and raises more dollars.
Wait! What is an integrated marketing campaign?
An integrated marketing campaign is a marketing effort that uses a consistent message across traditional and non-traditional marketing channels. Ultimately all the messages should reinforce each other. Integrated marketing campaigns enable brands (yes, your nonprofit is a brand) to reach new audiences and gain mass exposure for their marketing promotions. Plus, in the information overload world in which we live, folks need to see your message multiple times before their brain will process it (Did you know that, on average, only 16% of Facebook fans will see what you share)?
There used to be a marketing ‘Rule of 7’ stating that a prospect needs to hear the advertiser’s message at least 7 times before they’ll take action to buy that product or service. Guess what? That rule was invented by the movie industry in the 1930’s! It takes a lot more impressions today (I’ve heard as many as 21).
So a multi-channel campaign is the way to go. Whether you reach folks 7 or 21 times, or somewhere in between, your messages should range over different sorts of media. Consider emails and newsletters, social media posts, website and blog, direct mail, advertising and even in person presentations. But it can’t be a big mish-mash. You’ve got to integrate everything to ensure all your media channels are working together. That’s how you’ll ultimately get noticed.
To illustrate how this might work for you, here is an exampleContinue Reading
Since Memorial Day in the U.S. is often a very social holiday (think picnics and barbecues and family get-togethers) I thought I’d offer you a click-it with helpful tips on social media. Heck, love it or hate it, it’s not going away. So we may as well celebrate what it makes possible! I lead off with two of my own posts shared on the Maximize Social Business blog. Then I share other articles — sometimes practical and sometimes thought provoking — from around the web, all including best practices used by businesses and nonprofits alike. Have a great week-end, social or otherwise, wherever you are; whatever you do.Continue Reading
We live in an information overload society. So much competes for folks’ attention that they don’t even open your content, let alone share it.
If your content isn’t getting shared, here’s what you do:
- You figure out a killer way to capture their attention in much less time.
- You don’t butcher your content; you make it super easy to read
- You slay your readers with how valuable your content is to them.
- You give readers a vital incentive to share your content.
- You figure out a way to make it drop-dead easy for readers to share your content.
10 Killer Ways to Get Your Content Shared:
Clairity Click-it: Ice Bucket Aftermath, Integrated Fundraising/Marketing, Prospecting, Change + Learning Opps
There’s a whole bucket full of interesting, practical and inspiring stuff in this week’s Click-It (and I don’t mean an ice bucket)! I’ve got stuff about what you must do to compete in a digital marketplace… articles about integrating fundraising and marketing (which I’m passionate about)… stuff about types of skills to look for in today’s communications staff and some ideas as to which marketing channels give you the biggest bank for your buck. And speaking of bang for the buck, there’s info on how to research donor prospects. Plus I’ve got a thought-provoking cartoon for you at the end. And, as always, some great learning opportunities (scroll to the bottom) you won’t want to miss! Continue Reading
Clairity Click-it: Nonprofit Staffing, Online Gratitude, Neuromarketing, Social Media, LinkedIn + Learning Opps
This week’s Click-It includes some really cool tips I’ve found for you across the web. Lots of practical stuff, plus some interesting data about how the human brain processes information. I also learned about a new website that might help you persuade your board to add a new position (or increase your salary). And, as always, some great learning opportunities (scroll to the bottom) you won’t want to miss! Continue Reading
This week’s Click-It is nice and fat, offering a big mix of social media tips I’ve found for you across the web. Some are nonprofit specific; some are ideas you can steal from the for profit world. If your social media plan isn’t working, or you’re working too hard, check these out. Plus, of course, you’ll find some stuff to help you raise more money (we lead off with some really big ideas) — including some great learning opportunities (scroll to the bottom) you won’t want to miss! Continue Reading
The Click-it is jam-packed with meaty articles this week – lots of stuff you can really use from some of my favorite writers/fundraising and marketing communications experts. Plus, of course, some fun stuff. And at the end you’ll find some great opportunities to get amazingly high-quality training, and it won’t cost you a dime! Continue Reading