Content is the heart of your successful fundraising strategy.
If you don’t sell it, you won’t connect with your audience. And if you don’t do that, you haven’t got a snowball’s chance in you know where to persuade folks to give to you to further your mission.
This is where learning to become a master storyteller comes in. I know you’ve heard this before. Storytelling is the meme du jour. But that doesn’t mean you shouldn’t pay real attention.