Everyone loves a good story. Everyone.
Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this case, because you want to serve up content that’s relevant, attractive and accessible to your constituencies. Storytelling fits the bill better than anything else.
In fact, of all the content you can create, storytelling is your ultimate weapon and the most powerful means of communicating your message.
Let’s look at this a different way. Continue Reading