Clairity Click-it: Fall Extravaganza of Free Nonprofit Resources

Lift your donor up -- along the pathway to passionate philanthropy

Lift your donor up, step-by-step, along the pathway to passionate philanthropy


It’s mid-September and we’re well on the way towards the year-end rush of “giving season!” Now it’s time to get serious about end-of-calendar-year fundraising.  It’s when folks are most generous, and you don’t want to miss out.  So while I’ll continue to offer links to articles and resources aligned with my top Dive the Fivefundraising fundamentals for 2016, and beyond, I’ll also include some practical, basic stuff that falls a bit outside these categories.

It’s all good stuff and, as usual, plenty of free resources too. I count seven freebies, and 17 great articles! I dare you not to find something you can use right now.Continue Reading

How to Humanize Your Nonprofit Work by Building Empathy

empathy word cloudI am so inspired!

I recently learned about Van Jones’ virtual reality experiment, Day of Empathy via this video (thank you, thank you, thank you to Nancy Schwartz for writing about this on her Getting Attention nonprofit marketing blog: OMG Experiment to Connect & Activate (Dream Corps Case Study). The idea is to use virtual reality to build empathy (i.e., to help people walk in the shoes of others) in order to motivate action.

The idea of using virtual reality to build empathy on a communal scale is brilliant!

And it ties back to Darwin’s theory of survival.Continue Reading

10 Secrets to Help any Nonprofit Rock Mobile Fundraising

10 Secrets to Help Any Nonprofit Rock Mobile FundraisingHuman beings have always been social animals. The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with our fellow humans.”

This sentiment that Claire crafted really spoke to me as I was reading her article the other day.

It’s a deep truth. We are social beings. We’re also incredibly mobile now, though.

Ironically, even though we’re constantly on the go, we are the most connected we’ve ever been. Continue Reading

Top 5 Reasons Your Nonprofit Will Fail Absent Inbound Marketing

Ricky Ricardo and Lucille Ball

I’ve got some ‘splainin’ to do!

Earlier this year I posted on the ONE big thing nonprofits absolutely must do in 2014: Adopt an integrated (fundraising combined with communications – no more silos, please!) inbound marketing strategy.

Well… it seems like a lot of folks didn’t know what I meant.  Or if they did know, they had a whole bunch of reasons why they thought they couldn’t or shouldn’t do it.

Apparently I have some ‘splainin’ to do!Continue Reading

Declare Your Independence Day – Information Overload Be Gone!


4th of july patriotic dog

Feeling a bit overloaded?

It’s the new plague. And a highly contagious epidemic, from which no one is immune.

Are you showing any symptoms? I feel like:

  • I’m working all the time, but not getting that much accomplished.
  • I’m working on 10 projects at once, but none get finished.
  • My ‘to-do’ list never gets completed.
  • I’m in meetings all day and don’t have time to work.
  • I bring my laptop to meetings and pretend to take notes while surfing the web.
  • I’m answering email all day and don’t have time to work.
  • I answer email during conference calls and in meetings.
  • I have less and less time to plan, not to mention free time.
  • I have less and less time to learn, not to mention creative time.
  • I can never get to things quickly enough.
  • I sit down at my computer and end up doing something different than I planned.
  • I am eating lunch at my desk, mired in my virtual inbox.
  • I make calls while driving, and even send the occasional text, even though I know I shouldn’t.

If you checked off three or more, you’ve got the disease. 8 or more and we need to rush you to an unplugged vacation. All of the above and you need a sabbatical!Continue Reading

6 Things Matchmakers Can Teach Fundraisers in an Era of Digital Darwinism

Philanthropy; Not Fundraising

Matchmaker make me a match

Matchmaker make me a match

In many ways, what’s new is old and what’s old is new.  I read a lot of Brian Solis who speaks persuasively about The End of Business as Usual in an era where technology is advancing more rapidly than our ability to adapt. Yet we must adapt, or die. How do we do this, and what does this mean for fundraisers? I found food for thought in Solis’ recent article, The 9 Laws of Affinity in an Era of Digital Darwinism.

Rapid change can be dizzying. Ground yourself by remembering that though technology has changed, people have not. We have the same drives… needs… yearnings as prehistoric tribes.  It’s not just about survival. Darwin wrote about survival of the most empathic. We long for connection and meaning. In other words, it’s not just about the “fittest” but about the “fitting.”  Philanthropy provides that “fit opportunity” in spades (or, more aptly, in hearts).Continue Reading

April Fools Day is Coming: Is Your Nonprofit’s Social Media Ready?

joker on playing card dressed as fool

Are you just fooling around?

If any of the following apply to you, your nonprofit is not ready for the 21st century. The cure? Read Monday’s post to get serious and avoid being pranked — or spanked! — for failing to embrace the fact that we’re all social businesses now. Truly, it’s time to get serious (just not today; for now, have a little fun, a super good week-end and… get determined after April 1st). Let’s get in the spirit!

Do you:Continue Reading

How Google Works for Your Nonprofit Blog -Easy SEO and Search – S.S.T.S. Series Part IV

Share, Shareable, Talk, SearchIn Part I: Share, Part II: Shareable  and Part III: Talk of this S.S.S.T. Series we covered the importance of sharing your blog, making it shareable by others and getting folks to talk about you with their online networks.  But there’s one important component of your super-sonic blog promotion strategy that we’ve missed.  Here it is:


Let’s begin with why it’s important to talk about search. Because you want more readers for your blog, right? Well, the people who are your friends, plus the people who are their friends, are not all the people in the world.  They’re not even all the people who may be interested in what you do!  Search is how most people find you.  Search is the most common online activity after email, and that fact cuts across generations.Continue Reading

6 Ways to Get Others to Promote Your Nonprofit Blog for You: Happy Talk – S.S.T.S. Series, Part IIIb

Word of mouth promoters and influencers

Let the happy talking about you begin!

Talking is what builds your reputation and develops relationships with those who share the values your organization enacts. Talking is central to your blog – and entire social media – strategy. So… let’s talk!

In the first part of this two-part post about how to get others to promote your blog we discussed how to find your natural “sharers” – those folks willing to be spokespersons on your behalf, whether they be influencers or advocates.  Today we’re going to talk about how to get these boosters to spread your good word through digital word-of-mouth.


Why the Human Dimension is Key to Social Business Success

Human sculpture, Transport, at Canterbury CathedralWe’re really hung up on technology these days. And jargon. We use terms like “social media” to describe a range of practices – from digital communications to any form of customer-centered marketing that embraces the ways in which people interact, inform themselves, form communities and co-create within the current zeitgeist.  Then we mix it up with terms like “social business,” tending to again describe a range of meanings – from…. social enterprise to digital business to social ecosystem to social sales.

We’re confusing the heck out of ourselves, and it’s contributing to fuzzy thinking. It doesn’t so much matter what we call it, as long as we avoid common mistakes and get buy-in from our stakeholders that’s based on tangible, perceived benefits. You say potato; I say potahto.  What we should be able to agree on is that it’s not simply a matter of technology.

Make no mistake — we’re in the midst of a digital revolution that has fundamentally altered the ways people communicate and do business. There’s been an explosion of internet connectivity in the past decade. Social media is an important tool in today’s world.  If we ignore this, we risk becoming irrelevant.  However, using social media does not ipso facto make you a “social business”.

When we apply social media with ignorance it’s not much better than ignoring it entirely. For profit businesses do this as much as nonprofits.  In fact, they could learn a lot from nonprofits about the human dimensions of success – values, relationships and people.  The very definition of philanthropy – the social benefit sector’s financial engine – is “love of humankind.”

Because of the digital revolution we’re all social businesses now, whether we accept it or not.  We must accept. We must adapt. There’s no choice. We must move beyond outbound “telling” marketing to “inbound” sharing marketing. We must source the wisdom of the crowd, and shift our focus from outcomes to value.

What Fortune 500 Community Managers Can Learn from Nonprofits about Social Business, my monthly guest post on the Windmill Networking Blog, is all about the evolution we all face. It’s about how to be more social. How to build better relationships. How to get clear on the values that connect us and our constituents.

Please check out the article, with the actionable tips and checklist, and let me know what you think.

Flickr Creative Commons Photo by Chris Beckett