If you’re not using social media to get and retain more donors, be afraid. Be very afraid (I’ve got an easy e-course fix to alleviate your fears if you scroll to the end of this post).
Social media has ceased to be a nice little “toy.” An “add on thing.” It’s the thing. If you’re not hanging out where the majority of your constituents are getting their information, you may as well fold up your tent and go home. David Letterman doesn’t “do social media.” ( See “Do you use the Twitter device?” ). He’s going home.
Letterman may be ready to go off into the sunset. But you shouldn’t be. You can learn new tricks!Continue Reading