Clairity Click-it: Nonprofit Social Media, Fundraising Ideas + Learning Ops for You

Mouse mouse21 300x202 Clairity Click it: Nonprofit Social Media, Fundraising Ideas + Learning Ops for You

Click it!

This week’s Click-It is nice and fat, offering a big mix of social media tips I’ve found for you across the web. Some are nonprofit specific; some are ideas you can steal from the for profit world. If your social media plan isn’t working, or you’re working too hard, check these out. Plus, of course, you’ll find some stuff to help you raise more money (we lead off with some really big ideas) — including some great learning opportunities (scroll to the bottom) you won’t want to miss! Continue Reading

Whither the Nonprofit Sector in 2015? 6 Ways to Assure Yours Doesn’t Wither

vines growing 300x199 Whither the Nonprofit Sector in 2015? 6 Ways to Assure Yours Doesn’t Wither

Think big to grow and bear fruit; Think small and wither.

I chose the word “w(h)ither” in my title very deliberately. It can mean “Where are you going?” It can also mean “Dying on the vine.” Which does it mean for you and your nonprofit?

If the former, where are you going? You’ll find some “To Do’s” in this article to help you on your way towards a sustainable future. If the latter, how can your prevent this from happening? You’ll find some “don’ts” to help you breathe life into your organization.Continue Reading

Your Donor Won’t Eat Your Meal Without Your Secret Sauce

Philanthropy, Not Fundraising

Secret sauce 300x225 Your Donor Wont Eat Your Meal Without Your Secret Sauce

What’s your secret sauce?

There are many other nonprofits out there doing what you do.

Or some reasonable facsimile of what you do. Many of them have similar missions.  But… there’s something that’s different. Don’t try to serve up what you do without your secret sauce.Continue Reading

6 Things Matchmakers Can Teach Fundraisers in an Era of Digital Darwinism

Philanthropy; Not Fundraising

Matchmaker make me a match 6 Things Matchmakers Can Teach Fundraisers in an Era of Digital Darwinism

Matchmaker make me a match

In many ways, what’s new is old and what’s old is new.  I read a lot of Brian Solis who speaks persuasively about The End of Business as Usual in an era where technology is advancing more rapidly than our ability to adapt. Yet we must adapt, or die. How do we do this, and what does this mean for fundraisers? I found food for thought in Solis’ recent article, The 9 Laws of Affinity in an Era of Digital Darwinism.

Rapid change can be dizzying. Ground yourself by remembering that though technology has changed, people have not. We have the same drives… needs… yearnings as prehistoric tribes.  It’s not just about survival. Darwin wrote about survival of the most empathic. We long for connection and meaning. In other words, it’s not just about the “fittest” but about the “fitting.”  Philanthropy provides that “fit opportunity” in spades (or, more aptly, in hearts).Continue Reading

Purely Practical SMIT: 4 Keys to Never Lose the Why

Never lose the why e1363822753557 Purely Practical SMIT: 4 Keys to Never Lose the Why

By Hugh MacLeod

Philanthropy; Not Fundraising

This month’s SMIT (Single Most Important Thing I have to tell you) is to never lose sight of the “Why.”  And total props to Hugh MacLeod (whose brilliant cartoon is shared here) for the reminder. It’s a simple concept; not so simple to comply.Continue Reading

Why the Human Dimension is Key to Social Business Success

Human dimension Why the Human Dimension is Key to Social Business SuccessWe’re really hung up on technology these days. And jargon. We use terms like “social media” to describe a range of practices – from digital communications to any form of customer-centered marketing that embraces the ways in which people interact, inform themselves, form communities and co-create within the current zeitgeist.  Then we mix it up with terms like “social business,” tending to again describe a range of meanings – from…. social enterprise to digital business to social ecosystem to social sales.

We’re confusing the heck out of ourselves, and it’s contributing to fuzzy thinking. It doesn’t so much matter what we call it, as long as we avoid common mistakes and get buy-in from our stakeholders that’s based on tangible, perceived benefits. You say potato; I say potahto.  What we should be able to agree on is that it’s not simply a matter of technology.

Make no mistake — we’re in the midst of a digital revolution that has fundamentally altered the ways people communicate and do business. There’s been an explosion of internet connectivity in the past decade. Social media is an important tool in today’s world.  If we ignore this, we risk becoming irrelevant.  However, using social media does not ipso facto make you a “social business”.

When we apply social media with ignorance it’s not much better than ignoring it entirely. For profit businesses do this as much as nonprofits.  In fact, they could learn a lot from nonprofits about the human dimensions of success – values, relationships and people.  The very definition of philanthropy – the social benefit sector’s financial engine – is “love of humankind.”

Because of the digital revolution we’re all social businesses now, whether we accept it or not.  We must accept. We must adapt. There’s no choice. We must move beyond outbound “telling” marketing to “inbound” sharing marketing. We must source the wisdom of the crowd, and shift our focus from outcomes to value.

What Fortune 500 Community Managers Can Learn from Nonprofits about Social Business, my monthly guest post on the Windmill Networking Blog, is all about the evolution we all face. It’s about how to be more social. How to build better relationships. How to get clear on the values that connect us and our constituents.

Please check out the article, with the actionable tips and checklist, and let me know what you think.

Flickr Creative Commons Photo by Chris Beckett

Purely Practical SMIT for January: Philanthropy, Not Fundraising – How to Begin the Transformation

Transformation Autumn Leaves Purely Practical SMIT for January: Philanthropy, Not Fundraising – How to Begin the Transformation
Change happens

Here comes this month’s *SMIT (Single Most Important Thing I have to tell you):

I’m still using the word fundraising.  In fact, my most recent post was To Sell is Human; To Give, Divine – Why We’re All in Fundraising Now.  I received a lot of feedback (mostly embracing) on the first post in my 2013 Series: Philanthropy; Not Fundraising.  But there’s evidently some confusion.  So, let’s clairify.

If you want to move from a culture of transactions to one of transformation don’t get bogged down worrying about semantics! You say potato; I say potahto… a rose by any other name… It’s the concept I’m hoping you’ll grasp. The point is to come from a place of love; not need. A place that centers on our donor; not us. A place that is deeply relational; not one-sided.

Let me share a few comments I received and contribute my thoughts: Continue Reading

The Shocking Thing Board Members Do and Why It’s Your Fault – Part 2 of “The 3 Ways We Go Wrong Asking Nonprofit Boards to Help Raise Funds”

ovqed00z The Shocking Thing Board Members Do and Why It’s Your Fault – Part 2 of “The 3 Ways We Go Wrong Asking Nonprofit Boards to Help Raise Funds
Is this a board member you know?

Board members often take unrestrained delight in not cottoning to fundraising.  They smile and wink and pat one another on the back about it.  “Oh, fundraising, that’s not for me!”  “No, it’s yucky; I’ll do anything but fund raise.” “Yeah, fundraising is for folks who like to sell.” “I’m not good at it, so it’s better if someone else does it.” Board members luxuriate in self pity, and we allow it.  How?  We agree with them!  We say, “sure no one likes to ask for money; it’s a necessary evil.” “You can do something else, like help open doors.” “We can train you so it’s not quite so painful.”
My last post was about the first way we go wrong when asking boards to help raise funds.  Today’s post digs into the second reason.
The 3 Ways We Go Wrong Asking Board Members to Help Raise Funds
1.         We let them think it’s about money.
2.         We let them wallow in how painful the process is.
3.         We’re unclear with them about their very special role.
The problem with letting folks wallow in how painful fundraising is.
Maya Angelou wrote: People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  When we let our board members feel negatively about fundraising, they never forget.  It burns into their brains.  They wallow in it.  And, in the end, this leaves them stuck in the mud like a bunch of pigs in a sty.
We may think it’s nice of us to go with people’s flow, but we do our board members a disservice. Yes, people know what it feels like to detest fundraising. And they’re comfortable with their pain. They don’t know what it might feel like to embrace fundraising.  So that’s scary. But wouldn’t it be better to help them overcome their fears rather than leaving them scared and wallowing in the pigsty?
Fundraising is joyful when fundraisers are partners in creating positive outcomes.
We help board members overcome their fear of fundraising by reminding them it’s a value-for-value exchange. It’s not about money.  There’s nothing distasteful involved. Everyone wins.  Everyone gets value. The people they will approach for philanthropic gifts yearn to make a difference, but are simply clueless about where to begin.  The board member gives them the clue they need to become the change they want to see in the world. The donor then gives something of value (money; time; expertise) and the charity gives something valuable back (a feeling of satisfaction at having done something genuinely helpful).
We must give our board members the courage to stop the wallowing. Consider asking them the following questions:
1. What are you telling yourself that keeps you focused on the negativity?
2. What will you have to give up to leave the painful associations behind?
3. What will you gain from leaving the pain behind?
4. Who benefits from you staying in pain and self-pity?
Usually what folks are telling themselves is that fundraising is begging.  Overcome that argument this way.  What they think they’ll have to give up is freedom from an onerous chore.  Overcome that argument this way. What they need help understanding is that they’ll gain a boatload of satisfaction by helping others to enact their values. You can help them become inspired this way. In the end, it should become abundantly clear to everyone that when board members don’t engage enthusiastically in fundraising, no one benefits.  It’s a lose/lose.  But it’s so easy to turn it into a win/win once board members understand the very special role they play (that’s the subject of Part 3, coming up next!).
Do you have examples of boards wallowing in negativity? 
How did you turn this around?
Other posts to help your board members embrace fundraising:

Who Else Wants to Feel Successful? The Problem with being Jack of All Trades; Master of None

23113358 Who Else Wants to Feel Successful? The Problem with being Jack of All Trades; Master of None
Why don’t I feel serenity?
Do you feel successful? Think a minute about what you and/or your organization do. Does it feel like enough?  Too much? Does it make you and/or others happy? Fulfilled?  Do you feel successful (or not) based on what other people say and do? Based on how much money you make or how famous you are? Or does fulfillment come from something deep within that defines your purpose? Let’s take a moment to consider the way we define ‘success.’

Is there a ‘secret sauce’ to create success? Recently I watched a YouTube video about mastery from the inimitable cartoonist/philosopher Hugh MacLeod, and I’m persuaded that mastery is the ticket. Not fame. Not fortune. Just doing something really, really well that you love. Hugh talks about seeing a movie called Jiro Dreams of Sushi.  Jiro owns a 10-seat restaurant, underground, in the Tokyo subway.  All he serves is sushi.  He works 365 days/year.  He loves his work. Others love his work.  They wait up to a year in advance to be able to eat there.  They’ll pay $1,000/head.  The tailors of Savile Row in London have a similar model.  They don’t have large overhead.  They aren’t billionaires.  Yet they have a year-long waiting list too.  Sewing buttons, cutting cloth. Sewing buttons, cutting cloth. Over and over.  And they have greater personal satisfaction than folks working on Wall Street for oodles of money. Through mastery. 
Is mastery the secret to fulfillment? Hugh draws all day at his work bench.  He says it’s boring; but he loves it. He, like Jiro and the tailors, does something simple and useful that people value.  The secret sauce?  Mastery. And no one can take this away from you. You take mastery with you wherever you go.
autonomy.1.1 Who Else Wants to Feel Successful? The Problem with being Jack of All Trades; Master of None
Cartoon from Hugh MacLeod, Gaping Void

Mastery is a journey; not a destination. The journey begins whenever we decide to learn a new skill. In the book Mastery: The Keys to Success and Long-Term Fulfillment George Leonard writes about the ways in which mastery leads to greater satisfaction and excellence. He notes that mastery is not reserved for the super-talented.  Anyone can travel this path.

Those on the path to mastery enjoy the practice just for the sake of practice. Even when the work is frustrating, or seemingly not moving forward towards a defined purpose, it’s still enjoyable.  Every step along the way is meaningful, even though the pay-off isn’t quick or easy.

 Who Else Wants to Feel Successful? The Problem with being Jack of All Trades; Master of None
How to win with so many choices?

People who win the lottery don’t feel successful.They feel lucky. And thrilled. But the thrill wears off and they go back to feeling mundane. Sometimes they even feel guilty. It turns out that ‘having it all’ without having found an underlying purpose is not really that satisfying.

The ‘kicker’ is that finding an underlying purpose, and deciding to do something really well, means foregoing other opportunities. You can’t go down all paths simultaneously.  And since the journey towards mastery is long and slow, you can’t go down too many paths sequentially either. So you must choose; then put on blinders to everything else.  Otherwise, you become what Leonard describes as a ‘dabbler’ (yard-long resume filled with 1-year stints) or a ‘hacker’ (passable tennis player, but nothing more) or an ‘obsessive’ (sacrifices enjoyment of the journey for getting to the end result as quickly as possible). In other words, keeping all options open may lead you to become the infamous “Jill of all trades; master of none.

Life in the 21stcentury offers a dazzling array of choices at all times. It’s difficult to decide what to focus on in the next half hour, let alone the next 10 years.  One of the reasons we favor the urgent over the important is it postpones our decision; in our minds we don’t have to give up on anything.  We’re constantly busy and active. Yet we don’t choose to act; the situation chooses us and we react.  And we imagine that this makes us important. Yet does anyone strive to have “Was a part of every email chain” on their gravestone? Choosing not to choose does not lead to fulfillment.
 Who Else Wants to Feel Successful? The Problem with being Jack of All Trades; Master of NoneFulfillment comes when we accept our limitations.  We cannot do everything. But that does not mean we cannot do something (or several things) meaningful.  There is a famous admonition in Judaism, attributed to Rabbi Tarfon, which states “You are not required to complete the task; neither are you free to desist from it.”
If we choose thoughtfully, there are things we can master.  There are things our organization/business can master.  And there are things our supporters, through us, can master as well. These things will be meaningful because we love them, and because others value them.  By embarking on the journey towards mastery, we will achieve fulfillment and success.
What have you mastered that people value?
What do you do that is outstanding and that no one else does quite the way you do?
What can your supporters master through you? They may not be able to save the entire world, but who canthey save?

The Shocking Truth About Why Your Social Media Isn’t Helping You

downonthefarm2 The Shocking Truth About Why Your Social Media Isnt Helping You
What we’ve been exposed to whets our appetite, but it’s not food
You lack relevant content. You’re just broadcasting something/anything…. without a plan or editorial calendar… without researching your constituents’ needs or desires… waiting until the last minute…

You’re focusing on the medium; not the message. Through whatever broadcast medium we choose to engage, the true value of the broadcast rests in the value to the consumer. In The Future of Media is Currently in Production Brian Solis reminds us that if we want to develop a long-term audience, it’s the content that matters.

It’s always been about content, and always will be.  The reason that the vehicle is important at all is because vehicles shape our behavior and expectations. 

Marshall McLuhan famously spoke of this in proclaiming  “the medium is the message” in 1964. Well, it is and it isn’t. In 2012, through social media, people can engage in ways never before imagined. Much like “How ya’ gonna keep ‘em down on the farm after they seen Paree,” we can’t ignore the impact of exposure to different sights and sounds. If our constituents want to be fed through social media, we have to deliver that way.  But we still have to deliver.

Our constituents want us to offer them the opportunity for the interactive engagement which the social web enables. They’ve seen it.  They know it’s there.  They aren’t going backwards.
Social media, however, is not ipso facto an engagement panacea.  It won’t build relationships for us. Drivel on social media (or whatever new content-delivery medium is yet-to-be) is still drivel. The only true engagement is relevant, compelling content.  And, as Solis tells us, the market for such content is infinite regardless of medium.
In every business, for profit and non-profit, there are preconditions to success.  A market for your product.  Vehicles to deliver your product. Management, human resources, dynamic functions to develop and promote your product.  But this above all else: a product. To Thine Own Content Be True. Content (aka message) is king.
 The Shocking Truth About Why Your Social Media Isnt Helping You
What value are you bringing to people with your content? Think long and hard about this question.  People don’t buy kindles because they want contraptions.  They buy them because they want books. People won’t come to your Facebook page just because you have one.  They’ll come there if you have a valuable message to share.  
If people don’t value it, they won’t engage with you.  Period. Success comes when we connect people with things that matter to them. 
What’s your special and compelling message?
How do you clearly tell the world why they should care about you and your product or service?
Most popular content-related posts on Clairification: