Are You a Troglodyte Fundraiser? 3 Ways to Leave the Cave

Cave dweller 300x192 Are You a Troglodyte Fundraiser? 3 Ways to Leave the Cave

Get out of the cave. It’s stunting your growth!

In case you don’t know, troglodytes are hermits who live in caves. There are 3 ways I’ve found that folks in the development profession fit this description.  Are you a cave dweller? If so, here’s how to get out more.

  1. Get out from behind your desk.
  2. Begin to embrace social media.
  3. Think outside the cave.  Continue Reading

Earth Day: What the World Needs Now – 7 Ways to Influence Change

Change the world dream bigger Earth Day: What the World Needs Now – 7 Ways to Influence Change

Don’t just wait for the dream to come true. Facilitate it.

We want help solving our problems, both significant and commonplace. We want help improving our lives. We want help making sense out of world fraught with uncertainty.” — Jay Bear, Convince and Convert

It’s a day for thinking about the planet, and how to repair our world.  There are many different ways.  Sometimes it’s just hard to get started. The problems seem so insurmountable… it’s hard to envision making a difference.

Your job, as a nonprofit fundraiser and marketer, is to help folks see how they can influence the outcome. Then, you must help them to do it. Guide them towards being the change they want to see in the world. Persuade them that your cause is a fantastic way to achieve this change. Your cause may be one cause among many picked by your constituents; that’s fine. Your task is simply to (1) engage them to act, and (2) entice them to choose your organization to facilitate that action.

How do you turn thoughts into action that improves lives?Continue Reading

Why a Good Nonprofit Fundraiser is hard to Keep: Money – Part I

Money Why a Good Nonprofit Fundraiser is hard to Keep:  Money – Part I

Money is only part of the story of why fundraisers leave

What’s love got to do with it? Show me the money.  I recently read Chronicle of Philanthropy contributor Holly Hall’s article about the need to Shake Up Development Offices and Curb Turnover. She cites Penelope Burk’s five years of research which have culminated in a new book, Donor-Centered Leadership as well as a much-talked-about study by CompassPoint and the Evelyn and Walter Haas, Jr. Fund that found half of chief development officers plan to leave their jobs in two years or less. And 40% plan to leave fundraising entirely.

What’s going on, and how can you fix it? Is it about money, or something else?Continue Reading

April Fools Day is Coming: Is Your Nonprofit’s Social Media Ready?

joker April Fools Day is Coming: Is Your Nonprofit’s Social Media Ready?

Are you just fooling around?

If any of the following apply to you, your nonprofit is not ready for the 21st century. The cure? Read Monday’s post to get serious and avoid being pranked — or spanked! — for failing to embrace the fact that we’re all social businesses now. Truly, it’s time to get serious (just not today; for now, have a little fun, a super good week-end and… get determined after April 1st). Let’s get in the spirit!

Do you:Continue Reading

Thank You! You Voted Clairification 2013 Top FundraisingSuccess Blog

FundraisingSuccess just named the winners of the 2013 Fundraising Professionals of the Year Awards.  And I was voted “Top Fundraising Blog!”

I can’t tell you how grateful I am, and how deeply honored.

You can click here  to see who else made the 2013 Fundraising Success Awards list.

I do feel a little bit like I’ve won the Miss Congeniality Award at the Miss America Pageant. You see, I’m only 5’1 ¾” (we count every inch of our blessings).

I knew I could never be Miss America (and that’s, of course, the only reason).  Growing up, however, I dreamed of how cool it would be to receive the award that all the contestants voted on. That seemed even more special than the award bestowed by the judges.  Because it meant…

“You like me, you really like me.”

Right back at you!

You’re the reason I get up in the morning.  Truly. You can ask anyone who’s ever worked with me. They’ll tell you the truth, so I will too.  I never met a book I didn’t highlight, an article I didn’t annotate, or a blog post I didn’t forward and comment on. If I don’t get to share it, it feels like a waste.

As much as I love learning, I’m over the moon when it comes to sharing what I’ve learned. Because I really want you to know everything I know.  After all, I’m just one person.  If we’re going to change the world, we need all hands on deck.

So, when Fundraising Success notified me you’d voted for me as the “Top Fundraising Blog” I felt all warm and fuzzy inside. Because together we’re going to fully occupy philanthropy – this year, and beyond!

Like the awardees at the Oscars say, I share this award with you. I wouldn’t be here without you. Thank you for reading and sharing my blog.  Thanks for your comments and questions. And please keep ‘em coming.  It’s what keeps me going.

And one other thing. I must close with a quote from the inimitable Jerold Panas – whose wisdom I’ve followed for years — who received the Lifetime Achievement Award. Well deserved.

“Philanthropy is the rent we pay for the joy and privilege we have for our space on this earth.”

Have you paid your rent this month?

P.S.  I’m honored to share the 2013 Fundraising Professionals of the Year Awards with all the other recipients.  I’d like to add a special shout-out to my fellow bloggers, whose crowd blog is winner of the “editor’s choice” for top fundraising blog – 101 Fundraising.   Congrats!  And another very special shout-out to everyone who nominated me — your are the BEST.

8 Tips Fundraisers Can Learn From Street Beggars

1095355 eat it 8 Tips Fundraisers Can Learn From Street Beggars
Your money can become my sandwich

What I learned from a street beggar* (see “Note” below).

Last week a street beggaraka panhandler asked me for money and I gave it to her.  I don’t usually do this because I wonder how the money may be used and tend to give, instead, to philanthropic organizations that help the homeless and marginally employed population.  This time was different, and I want to share with you the lessons learned.  Here’s her pitch:
Can you please give me $2.00 so I can buy a sandwich? Maybe a little later for lunch?
This amazingly simple request – and everything about her approach and follow-up –works on multiple levels.  And the principles apply not just to street beggars but also to nonprofit fundraising:
  1. Specific ask
  2. Reasonable amount
  3. Clear compelling purpose I can visualize
  4. Humble and honest approach
  5. Different than competition
  6. Offer has value
  7. Good location
  8. Everybody gets thanked
1. SPECIFIC:  Tell me precisely what size gift you’d like me to consider.
 8 Tips Fundraisers Can Learn From Street Beggars
Vague requests > token gifts  Image by Gamma Man

A person is more likely to give if they know how much is expected of them. Ask for a specific dollar amount. Don’t be vague, as in “any amount helps.” Don’t be passive. This beggar didn’t just sit on the sidewalk with a cup in front of her. I didn’t have to decide how much money she might appreciate. She told me specifically.  She wasn’t aggressive.  I didn’t feel “hit up”.  And I didn’t feel apprehensive that the amount I gave would be too little or too much. I knew exactly what was being asked of me.

2. REASONABLE:  Make the amount something within my ability to give.
A person is more likely to give if the amount asked is related to a tangible goal and is an amount they can reasonably consider.  Two bucks might be more than I’d give if there was just a cup sitting on the street, so in this regard it could be considered a “stretch” gift.  It’s still completely within my ability to consider however, so it’s reasonable.  And I’ll end up feeling really good if I do it, because I know it’s enough to get the job accomplished.  So it’s not just “a drop in the bucket.”
3.  CLEAR:  Use words, stories or images that help me visualize the need and/or solution.
935 8 Tips Fundraisers Can Learn From Street Beggars
Picture tells a story

A person is more likely to help someone if they feel their contribution will make a significant difference in that person’s situation.When you ask, help me picture what the money will be used for. Ideally, it should be something I can visualize. Use words that immediately bring a picture to mind – like you, or the people helped by your organization, eating a sandwich. Or tell me a story – like a beggar’s sign informing me you’ve served your country. And don’t despair if you’re not a direct service organization. Show me a picture – like a cross burning on someone’s lawn (advocacy organization)… wide-eyed children being inspired at a museum (arts organization)… that helps me feel what the people you’re trying to help might be feeling.  I’ve got to be able to perceive the unfolding drama – and the happy ending – that will come about as a result of my contribution. See ONE Incredibly Dramatic Way to Create Winning Content.

4.  HUMBLE:  Take an honest approach so I don’t feel manipulated.
A person is more likely to help someone if they can identify with the person being helped. I could imagine being in her situation. And she wasn’t asking for money just for the sake of money.  She wanted – and needed – some nourishing food. And that’s all she was asking for.  Just two bucks for a sandwich. And she asked politely. The impression I got from this panhandler was that she was not apologetic, just down on her luck and hungry. It pays to be humble, honest and respectful. An old Japanese proverb holds: It is a beggar’s pride that he is not a thief. We are not asking for ourselves.  We’re not asking so we can buy Mazzeratis.  We’re asking because there are needs to be filled and people to be helped. See The Secret of Donor-Centered Fundraising: No Money Involved .
5.  DIFFERENT: Stand out from the competition. 
 8 Tips Fundraisers Can Learn From Street Beggars
Fresh, direct approach

A person is more likely to pay attention if your approach is fresh and different from everyone else.  This beggar was neither passive nor aggressive.  There was nothing slick, sleazy or manipulative about her (at least from my perspective).  Sometimes it pays to look at what others are doing; then do the opposite. Of course, this isn’t always the case.  There’s a reason the tried-and-true is tried-and-true.  But it bears consideration. Could you stand out more? Could you fix something that isn’t exactly broken, but that could function more effectively? There may be a different way you can ask, or a different place you can use as a platform for your message. SeeWhy If It’s Not Broke Don’t Fix It No Longer Applies.  

6.  OFFER:  Know what I may value. 
A person is more likely to give when they get something of value in return. And it doesn’t need to be tangible. This beggar understood an essential truth underlying most charity:  giving makes people feel good. Underlying motivations may vary – religious obligations; guilt at having so much more than others; desire to give back or pay it forward, etc. – but the bottom line is that there’s a value-for-value exchange that occurs.  The asker has an “offer” and the giver “accepts” that offer by giving.  The more we understand the reasons people give, the more likely we are to be recipients of their philanthropy. See Psychology of Giving: Influence Your Affluence by Using the Science of Persuasion.
7.  LOCATION:  Position yourself for success by choosing a media channel frequented by your prospective supporters. 
A person is more likely to give when you find them where they are. This beggar was at an ATM located in a laid-back, uptown neighborhood shopping area with a fair amount of foot traffic. Everyone going there was getting money. And they were likely already in a bit of a spending mood. They weren’t downtown, stressed, and likely to be in too much of a hurry to even consider the offer. Where do your donors hang out?  See Lost in Translation: When Email Hits Mobile, Then What?  Are you fishing where the fish are apt to be biting? See What Fishing Can Teach Us About Fundraising. If your constituents hang out on social media, you’ve got to be there. See Social Media for Small Organizations: Why a little dab won’t do ya .   If they read your communications on a cell phone, you’ve got to be optimized for mobile. If they give primarily online, you need a user-friendly donation landing page and a big “donate” button. See Button, Button, Who’s Got the Button? One Huge Year-End Tip to Increase Donations
8.  THANK EVERYBODY:  Always thank people for their time and attention, even if they don’t give today.
Most panhandlers know to show appreciation if someone gives them money. Truly successful panhandlers know to show appreciation even when people don’t give them money. They say thank you, and wish folks a good day.  My panhandler thanked everyone and said “God bless”. Why? Doing so may make folks think twice about refusing their request the next time they pass by.  When someone says “no” to your request for a contribution, remember that’s not the end of the story.  You want to build relationships with folks over time.  So… thank non-donors too. See It’s the Relationships, Stupid: Making Friends of our Donors.
*NOTE: I want to apologize up front for use of the term beggar, which may be jarring to some.  Whenever I talk to volunteers about fundraising I exhort folks to retire the tin cup.  We aren’t beggars, I say.  But real beggars can’t be choosers.  And we can learn something from them about how to raise money when your very life depends on it.  Because for most nonprofits, that’s actually the case. If your prospects think you don’t really need their support – perhaps they believe you get plenty from other funders… you have a big endowment… you earn your own through fees or sales… you won’t spend their contribution wisely – then they won’t feel your case is particularly compelling.  Maybe they’ll make a token gift, but… a quarter isn’t enough to buy a sandwich. Which is why, in this regard, having a bit of a beggar mindset is not such a bad thing.

Are there other tips you would add?

Purely Practical SMIT for November/December: 6 Fundamental truths about fundraising and nonprofit marketing

Here comes this month’s *SMIT (Single Most Important Thing I have to tell you):  The foundation of all fundraising and nonprofit marketing is relationships. Thanks to Katya Andreson for great inspiration in

. I told her I was going to post these fundamentals above my computer – and so should you!

163255555211661225 Rqs4xb26 b Purely Practical SMIT for November/December: 6 Fundamental truths about fundraising and nonprofit marketing
Basic: donors deserve a warm hug
I LOVE this post!  I agree with every one of these six fundamentals, and they are great reminders for us all. Distilled to their essence, they are:
1.  Happiness.
2.  Audience.
3.  Heartfelt.
4.  Stories, stories, stories.
5.  Messengers.
6.  Generosity.
Let’s take a closer look.

 HAPPINESS:  We’re in the happiness business. Giving makes people feel joy – the act of contributing to charity activates the pleasure centers of people’s brains. Remember: we’re not in the business of taking away money, we’re in the business of giving joy.  What a great job we have.
Katya is correct!  There’s been a lot of research into the psychology of giving and it all boils down to this:  we’re wired to be empathic. Our donors want to love others; similarly, they want to feel good about their gift of love. Psychologist John Marshall Roberts, speaking at Tedx New Zealand, goes so far as to say: Empathy is perhaps the foremost survival skill of the current age.We can nurture donors’ empathic instincts and give them this gift of love – which is at the heart of philanthropy.
AUDIENCE:  It’s not about us, it’s about our audience. This insight may be marketing 101, but it’s also gold.
Gold it is! Truly, the gold standard is the old “WIIFM” (What’s In It For Me?). Take a look at your last fundraising appeal… your e-newsletter… your annual report.  How many times do you use the words “I” and “we” and “our” instead of “you” and “your”?  Would it be clear to the reader what’s in it for them?  Or does it just seem like they’ll be helping you to reach a fundraising goal or balance your budget? Donor-centered fundraising is not about money or product features. You aren’t selling soap or anything else that’s tangible.  So you’ve got to offer an inspiringemotional/psychological kick-back.
HEARTFELT:  Feeling first, facts later.  There are no exceptions to the rule that we must awaken the heart to arouse the mind.
People give from the heart! When we’re in the emotional/psychological kick-back space it’s all about tugging at heartstrings.  And this isn’t manipulative; it’s about giving people what they want. It’s when we try to persuade people about something they don’twant that we enter manipulation territory (you know, trying to scare someone into buying tickets to the fireman’s ball because they fear their house may otherwise burn down).
STORIES, STORIES, STORIES:  Nothing beats a good story about one person.
No exceptions! We’re all story people. In 1980, Richard Nisbett and two fellow psychologists conducted a study  to see if a single, vivid story (i.e., a very small sample) would more powerfully affect test subjects than authoritative data on the same topic. As Paul Slovic and his colleagues would find two decades later, in a famous experiment about “the identifiable victim effect,” narrative beat the numbers every time. In that study, those who received a fact-based appeal from Save the Children donated $1.14. Those who read a story about an individual child in need donated an average of $2.38, more than twice as much.
MESSENGERS: We can have a stellar message, but if you have the wrong messenger, it won’t matter.  We’re in an era where faith in traditional spokespeople and marketers is at a historic low, and so people are turning to trusted friends, family, independent authorities and peers for their recommendations.  That means we’re best off with messengers other than ourselves. 
Use your influencers!  Too often we wait until the last minute to decide who’ll sign our fundraising appeal or from whom our e-appeal will come.  These things should not be afterthoughts.  New research shows just how much the messenger matters.  Peer-to-peer fundraising works because the askers are not paid to ask. Letters from clients are more influential than letters from you. I know you know these things. Act on your knowledge.
GENEROSITY: Generosity inspires generosity…  It’s not what I need, it’s what I provide. I’m in the business of giving, not extracting… I’ll care about relationships, not transactions.
Give at the office! All of us, and that means your donor, yearn for that one moment when we’re bigger and better than ourselves. Where we soar.  Where we step outside our daily, mundane lives and exceed our wildest expectations.   Our job as fundraisers and nonprofit professionals is to help our donors see the way to greatness. We have to be partners with our donors. It may sound nutty to some, but our responsibility as development professionals is to care about our donors and be generous with them. We’ve got to put them first. That’s the only way to build genuine relationships.  We can’t be detached. If it’s just a job to you, maybe you’re in the wrong place.
What is the most fundamental of all these truths? Were you to add one additional fundamental about fundraising and nonprofit marketing, what would it be?

5 Little Understood Factors About a Board Member’s Role – Part 3 of “The 3 Ways We Go Wrong Asking Nonprofit Boards to Help Raise Funds”

478364 Gabbai Tzedakah 5 Little Understood Factors About a Board Members                               Role   Part 3 of “The 3 Ways We Go Wrong Asking Nonprofit Boards to Help Raise Funds
Collecting for the poor is an honored tradition

In Jewish tradition the “Gabbai Tzedekah,” the money collector, held a very special and esteemed role as the collector and disburser of funds to help the poor. The root of “tzedekah” means justice; it was simply the right thing to do to help. The Gabbai risked him/herself, in some ways, for the sake of the community. In return, these enablers of justice were highly respected.

My last posts were about the first and second ways we go wrong when asking boards to help raise funds.  Today’s post digs into the third reason.
The 3 Ways We Go Wrong Asking Board Members to Help Raise Funds
1.         We let them think it’s about money.
2.         We let them wallow in how painful the process is.
3.         We’re unclear with them about their very special role.
The problem with being unclear with board members about their very special role.

joy of giving by Pepperina 5 Little Understood Factors About a Board Members                               Role   Part 3 of “The 3 Ways We Go Wrong Asking Nonprofit Boards to Help Raise Funds
Modelling joyful giving

When we let board members think that their role on the board may or may not involve fundraising we take away from them the ultimate privilege of being an enabler a catalyst of change… a teacher of the joy of giving.  This is the highest honor we can bestow on them, yet we make it easy for them to walk away.  This deprives them of a great deal of satisfaction in their role.  And, in my experience, those board members who have participated freely and joyfully in fundraising end up being the most fulfilled with their experience.

 5 Little Understood Factors About a Board Members                               Role   Part 3 of “The 3 Ways We Go Wrong Asking Nonprofit Boards to Help Raise Funds
Leading the way towards change

We can assist our board members by helping them to understand these 5 little-known factors about their role. Board members are all these things:

To paraphrase Lewis Carroll, “if you don’t know where you’re going any road will take you there.”  Well, often donors know wherethey want to go; they’re simply clueless howto get there.  They want to help the homeless, but don’t know which organization does an effective job.  They want to stop global warming, but fear the problem is too insurmountable for them to make a difference. The board member/fundraiser can be the guide donors need to show them how to meet their objectives/enact their values through your organization.
A great guide is one who not only shows you the path but who makes it easy for you to get to the end of the road.  When we tell inspiring stories… when we provide data about numbers of people helped… when we demonstrate how effective our organization is… then it becomes easy for someone to decide to become a donor-investor. When the board member/fundraiser is equipped by staff with everything they need to inspire others to join them, they can then facilitate the journey.
In What Fishing Can Teach Us About Fundraising  we learn that when we look for prospective donors we seek folks with (1) linkages to our organization, (2) an interest in our cause and (3) an ability to give.  The most important starting place is linkages because that means a warm, rather than a cold, call.  It’s really difficult to get people’s attention these days, so a board member with connections can make a huge difference. The board member can be the door opener who helps to build a relationship that will lead to a donation once the prospect learns more about the organization’s vital mission.
We are products of a herdmentality.  Monkey see; monkey do.  Follow the leader. Unless board members give and ask it’s unlikely others will follow suit.  In fact, funders will often ask: “What’s the board doing?” There’s really nothing more important for the board to do than lead; board members must ‘walk the talk’ that will assure the organization’s sustenance and longevity.
Again, people are hugely influenced by what others do and think.  Board members provide testimony that what your organization does is good.  Essentially, they do the legwork and vetting of your charity on behalf of the prospective donors they approach.  Board members provide the gift of the “Good Housekeeping Seal of Approval.”
The role of the board member is not to be a money grubber.  Their role is to be a catalyst for change. It’s not about money.  It’s about building and sustaining relationships, in order to change the world. It’s about doing the right thing… seeking justice… doing unto others… and that’s something about which your board member is already passionate. The actual moment of asking is one small step in a process.

Do you have examples of helping board members to become comfortable with their fundraising/financing role? 
Please share your story to inspire others.
Other posts to help your board members embrace fundraising:

The Shocking Thing Board Members Do and Why It’s Your Fault – Part 2 of “The 3 Ways We Go Wrong Asking Nonprofit Boards to Help Raise Funds”

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Is this a board member you know?

Board members often take unrestrained delight in not cottoning to fundraising.  They smile and wink and pat one another on the back about it.  “Oh, fundraising, that’s not for me!”  “No, it’s yucky; I’ll do anything but fund raise.” “Yeah, fundraising is for folks who like to sell.” “I’m not good at it, so it’s better if someone else does it.” Board members luxuriate in self pity, and we allow it.  How?  We agree with them!  We say, “sure no one likes to ask for money; it’s a necessary evil.” “You can do something else, like help open doors.” “We can train you so it’s not quite so painful.”
My last post was about the first way we go wrong when asking boards to help raise funds.  Today’s post digs into the second reason.
The 3 Ways We Go Wrong Asking Board Members to Help Raise Funds
1.         We let them think it’s about money.
2.         We let them wallow in how painful the process is.
3.         We’re unclear with them about their very special role.
The problem with letting folks wallow in how painful fundraising is.
Maya Angelou wrote: People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  When we let our board members feel negatively about fundraising, they never forget.  It burns into their brains.  They wallow in it.  And, in the end, this leaves them stuck in the mud like a bunch of pigs in a sty.
We may think it’s nice of us to go with people’s flow, but we do our board members a disservice. Yes, people know what it feels like to detest fundraising. And they’re comfortable with their pain. They don’t know what it might feel like to embrace fundraising.  So that’s scary. But wouldn’t it be better to help them overcome their fears rather than leaving them scared and wallowing in the pigsty?
Fundraising is joyful when fundraisers are partners in creating positive outcomes.
We help board members overcome their fear of fundraising by reminding them it’s a value-for-value exchange. It’s not about money.  There’s nothing distasteful involved. Everyone wins.  Everyone gets value. The people they will approach for philanthropic gifts yearn to make a difference, but are simply clueless about where to begin.  The board member gives them the clue they need to become the change they want to see in the world. The donor then gives something of value (money; time; expertise) and the charity gives something valuable back (a feeling of satisfaction at having done something genuinely helpful).
We must give our board members the courage to stop the wallowing. Consider asking them the following questions:
1. What are you telling yourself that keeps you focused on the negativity?
2. What will you have to give up to leave the painful associations behind?
3. What will you gain from leaving the pain behind?
4. Who benefits from you staying in pain and self-pity?
Usually what folks are telling themselves is that fundraising is begging.  Overcome that argument this way.  What they think they’ll have to give up is freedom from an onerous chore.  Overcome that argument this way. What they need help understanding is that they’ll gain a boatload of satisfaction by helping others to enact their values. You can help them become inspired this way. In the end, it should become abundantly clear to everyone that when board members don’t engage enthusiastically in fundraising, no one benefits.  It’s a lose/lose.  But it’s so easy to turn it into a win/win once board members understand the very special role they play (that’s the subject of Part 3, coming up next!).
Do you have examples of boards wallowing in negativity? 
How did you turn this around?
Other posts to help your board members embrace fundraising:

The 3 Ways We Go Wrong Asking Nonprofit Boards to Help Raise Funds – Part 1

new image escif The 3 Ways We Go Wrong Asking Nonprofit Boards to Help Raise Funds   Part 1

Last week I tuned in to the Nashville t.v. series premiere.  Almost the first words to come out of someone’s mouth (a dad to his daughter):  “Honey, it’s bad manners to talk about money.”  I recently explored the money taboo as it relates to fundraising. Today’s post digs a bit deeper. Subsequent posts will dig into two other ways we go wrong when we ask our boards to raise funds. In the end we’ll have a recipe for success.

The 3 Ways We Go Wrong Asking Board Members to Help Raise Funds
1.         We let them think it’s about money.
2.         We let them wallow in how painful the process is.
3.         We’re unclear with them about their very special role.
The problem with letting folks think fundraising is about money.
When we ask board members to go out and seek MONEY we lead them down a very uncomfortable path.  It’s better not to go there and to stay well within the comfort zone. And, it turns out this is relatively easy as long as we remember one thing: Folks do not invest in charities because organizations need MONEY.
Fundraising is about inviting people to participate in making a difference.
We’re comfortable giving not because organizations have needs, but because organizations meet needs. A gift to your organization is really a gift through your organization to the community.  People make philanthropic investments because they want to HELP.  So your job is to help your board members connect with and envision the hungry kids… neglected environment… abandoned animals… all those wrongs that need to be righted.  They must feel that when they ask for a gift they are asking to CHANGE these things. They are not asking for themselves.
When our organization is successfully MAKING A DIFFERENCE and helping to transform lives, then it is incumbent on us to secure financing to continue that mission.  It’s a privilege, and board members should be honored to be a part of a noble, effective cause.  They should use pride, not apology, when asking for an organization that is successfully meeting a need.
Negative phrases that stem from our discomfort with money must be retired.  No more: “I’m going to hit him up”… “I’ll go twist her arm”… “Every little bit helps”…“You probably hate to get this call, but…” If this is how we approach people, no wonder folks find it distasteful!  Who wants to have body parts attacked?  Who wants to do something ‘little’? I prefer more uplifting and expansive phrases like “investment” and “giving” and “impact”.  People follow their investments.  People love gifts.  People want to create impact.
Fundraising is not a monetary transaction. No. It’s a transforming, values-based process that matches a donor-investor who cares about the values your organization enacts with the values you are enacting.  You’re doing what they already want to do.  You help them transform their ideals into actions and carry out their dreams.
If we’re primarily talking about money, we’re lost. Fundraising is about helping. It’s about enabling folks to be the change they want to see in the world. It’s about making a difference. It’s not about money.
Even the best fundraising tips, training and support in the world won’t work if negative beliefs (for example, “money is the root of all evil” and “nice people don’t talk about money”) are in the way. How do you overcome these deep-seated beliefs?

Other posts to help your board members embrace fundraising: