Clairity Click-it: Nonprofit Communication, Tools, Branding, Design, Metrics + Free Resources

Catch this Special Nonprofit Communications (includes year-end fundraising messaging) Edition!
Catch this Special Nonprofit Communications Edition (includes year-end fundraising messaging)!

This week’s Click-it is dedicated to the best ways to communicate your message as well as best ways to measure your success.

All of this is super important as we approach the year-end fundraising season.

  • Make sure your message is clear, catchy and relevant.
  • Use tools that make your life easier and assure that you get the biggest bang from your efforts.
  • And measure what works/what doesn’t; you’ll never improve if you don’t know to what to attribute your success or failure. That’s just sad.

If you’re not the person who might benefit most from some of these articles, please pass them along to those who might find them useful. Be good to your team!Continue Reading

Clairity Click-it: List Building, Calls to Action, Nonprofit Management, Silos, Change

Mouse with computer mousee
Click it!

This week I’ve a potpourri of links on a variety of fundraising, nonprofit management and nonprofit marketing topics. It’s still summer, so I figure it’s a good time for a varied reading list. Some practical stuff, and a little food for thought. Why not?

List Building

Click-It: How to Build Your Email List from LinkedIn and Twitter. This post by Amy Hall on the Maximize Social Business blog offers some great practical tips for converting your social media contacts into supporters. After all, isn’t that one of the major reasons you’re trying to generate more connections and followers?

Calls to Action

Click-It: 12 Nonprofit Call-to-Action Twitter Images to Study and Learn From. This is a great collection of examples from Nonprofit Tech for Good.Continue Reading

Clairity Click-it: Online Fundraising, Donor Engagement, Social Media, Writing + Free Stuff

Click-it!

Click-it!

The Click-it is jam-packed with meaty articles this week – lots of stuff you can really use from some of my favorite writers/fundraising and marketing communications experts. Plus, of course, some fun stuff. And at the end you’ll find some great opportunities to get amazingly high-quality training, and it won’t cost you a dime! Continue Reading

Want 17 Surprising Headline Hacks to Boost Click-throughs?

Never be ashamed of your headlines again!!!

Never be ashamed of your headlines again!!!

I know you’re working overtime to get more folks to pay attention to what you have to say. You want them to listen to you. You want them to volunteer with you. You want them to attend your events. You want them to support you. Where do you begin?

Get them to notice you! In How to Write an Irresistible Headline on the Convince and Convert blog you’ll learn how. I commend the full article to you. For me, here are the highlights:Continue Reading

Can’t Scan it? Ban it! 10 Reasons Nonprofit Appeals Tank

Get 10 Ways to Make Your Content Scannable

Get 10 Ways to Make Your Content Scannable

Stop Making Me — and Your Readers — Work

If reading your appeal seems like hard work to me, than why should I bother? I work all day! If reading your appeal seems like a struggle for comprehension, then what’s the point? I struggle to understand stuff all day.

My brain needs a rest.

Even more, my brain would enjoy a treat. Something that lights up my pleasure centers and makes me feel good.

Does your appeal do that for your would-be donors? Or does it require them to put in great effort to get through it?

Reading may be a breeze for you. But it’s not for everybody. Lots and lots of folks suffer from a range of “reading processing disorders” that make it difficult for them to plow through a bunch of dense text.Continue Reading

6 Types of Modern Jargon to Avoid in Your Fundraising Appeal

Person scratching head

Huh? I’ve no idea what you mean.

Who writes your annual appeal letter? If it’s your executive director or your board chair there’s a very good chance it’s filled with jargon. This (pardon my non-jargon language) sucks.

Jargon is the opposite of constituent-centered writing.

It’s not your writer’s fault. Most of us use jargon all the time without being aware we’re doing so. It’s the language we speak when we work together in groups. It’s a sort of short-hand. Acronyms. Labels. Terms of art. It pops up all over the place. But, again, when it comes to using it in your fundraising appeals it’s bad news. Yet it’s exceedingly difficult to avoid. Why?Continue Reading

Why Your Nonprofit Communications are a Waste of Time: 10 Easy Fixes

checklist

Don’t create communications simply to check them off your list as “done.”

I know you’re strapped for time. But that’s no excuse for slapping your communications together with the sole purpose of “getting them out there.” Why bother? Checking this task off your list (and maybe reporting to your boss and/or board that you did so) may make you feel a bit better. But it won’t help your readers (and potential supporters) feel good.

If you want to get gifts you must give them. Consider your communications a gift to your supporters. Don’t give something generic. Give something your recipient will appreciate.  Ask yourself…Continue Reading

WARNING: Your Donor is Getting Bored

Yawning person

You’re doing the opposite of inspiring me. Zzzzz…

I randomly checked out some nonprofit mission statements yesterday. I was going to check a few more, but… YAWN… I fell asleep.

I’m not kidding. 

I don’t want to embarrass anyone, butContinue Reading

4 Secrets to Inspiring Philanthropy through Storytelling

People. Purpose. Passion. Plan

People. Purpose. Passion. Plan

Philanthropy; Not Fundraising

People. Purpose. Passion. Plan.  Four “P”s in a row. I know… you’re thinking, cute. Yawn. But wait. Before your eyes glaze over, stop a moment and think about these 4 “P”s.

They’re  central to your success in inspiring philanthropy.  Because even though I’ve written, and truly believe, that there are fundamental ways fundraising has changed significantly over the past five years, there are also things that haven’t changed at all. You simply must translate these fundamentals to the digital world:

  1. People love a good story.
  2. One with a purpose. 
  3. One told with passion. 
  4. One that has an order or plan. 

It’s human nature to love to listen to – and tell – a story.  So let’s figure out how to make that happen for your organization – and for your donors.Continue Reading

How Google Works for Your Nonprofit Blog -Easy SEO and Search – S.S.T.S. Series Part IV

Share, Shareable, Talk, SearchIn Part I: Share, Part II: Shareable  and Part III: Talk of this S.S.S.T. Series we covered the importance of sharing your blog, making it shareable by others and getting folks to talk about you with their online networks.  But there’s one important component of your super-sonic blog promotion strategy that we’ve missed.  Here it is:

SEARCH

Let’s begin with why it’s important to talk about search. Because you want more readers for your blog, right? Well, the people who are your friends, plus the people who are their friends, are not all the people in the world.  They’re not even all the people who may be interested in what you do!  Search is how most people find you.  Search is the most common online activity after email, and that fact cuts across generations.Continue Reading