How to Make Donors Happy to Say “Yes” to Your Fundraising Appeal

Superman

Help your donor blossom into a super-hero!

Today I’m going to tell you how to create a fundraising appeal that’s all about your donor’s happiness.

Because if you can persuade your donor that saying “yes” will make them happy, then you both win.

Don’t you want to make your donor feel like a winner?

Don’t you want to be a winner?Continue Reading

Clairity Click-it: Cauldron Full of Free Nonprofit Resources

Take your donor down the pathway to passionate philanthropy

Take your donor down the pathway to passionate philanthropy

 

It’s almost Halloween, and a great time to think about how not to scare your donors away; rather, give them treats that will keep ‘em coming back year after year! Here are links to articles you may find helpful.

Plus, as usual, you’ll find a cauldron full of free resources – downloadable templates, webinars, cheat sheets, and more.  Take some time to continue your professional growth and education. It will make you stronger, I promise. Share with others on your staff too; there’s something for everyone!Continue Reading

7 Breakthrough Annual Fundraising Appeal Strategies

How do you make a fundraising offer that folks open and accept?

How do you make a fundraising offer that folks open and accept?

 

The end of the year will be here before you know it!

Working on your year-end appeal?

Wish you had a way to prioritize the stuff that really matters?

Around this time of year, it’s common for me to hear one or more of the following — not just from newbies to the profession, but also from seasoned pros:Continue Reading

How to Use the Multiplier Effect to Inspire Annual Giving

What Multiplication Can Teach Fundraisers about Asking

Remember learning your multiplication tables? The concept is powerful for fundraising!

 

People love to S-T-R-E-T-C-H their dollars.

This is the basic psychology underlying “BOGO” (Buy One; Get One free) and “2 for the price of 1” sales.  For a variety of reasons, we’re crazy about getting a good deal!

If I get more for my money, that’s smart.

It’s frugal to find ways to leverage our family’s spending.

I like to use my money in the most effective way I can.

It’s easy to apply these desires – to be smart, frugal and effective — to the creation of compelling fundraising offers.Continue Reading

Clairity Click-it: Nonprofit Communication, Tools, Branding, Design, Metrics + Free Resources

Catch this Special Nonprofit Communications (includes year-end fundraising messaging) Edition!
Catch this Special Nonprofit Communications Edition (includes year-end fundraising messaging)!

This week’s Click-it is dedicated to the best ways to communicate your message as well as best ways to measure your success.

All of this is super important as we approach the year-end fundraising season.

  • Make sure your message is clear, catchy and relevant.
  • Use tools that make your life easier and assure that you get the biggest bang from your efforts.
  • And measure what works/what doesn’t; you’ll never improve if you don’t know to what to attribute your success or failure. That’s just sad.

If you’re not the person who might benefit most from some of these articles, please pass them along to those who might find them useful. Be good to your team!Continue Reading

Clairity Click-it: List Building, Calls to Action, Nonprofit Management, Silos, Change

Mouse with computer mousee
Click it!

This week I’ve a potpourri of links on a variety of fundraising, nonprofit management and nonprofit marketing topics. It’s still summer, so I figure it’s a good time for a varied reading list. Some practical stuff, and a little food for thought. Why not?

List Building

Click-It: How to Build Your Email List from LinkedIn and Twitter. This post by Amy Hall on the Maximize Social Business blog offers some great practical tips for converting your social media contacts into supporters. After all, isn’t that one of the major reasons you’re trying to generate more connections and followers?

Calls to Action

Click-It: 12 Nonprofit Call-to-Action Twitter Images to Study and Learn From. This is a great collection of examples from Nonprofit Tech for Good.Continue Reading

Clairity Click-it: Online Fundraising, Donor Engagement, Social Media, Writing + Free Stuff

Click-it!

Click-it!

The Click-it is jam-packed with meaty articles this week – lots of stuff you can really use from some of my favorite writers/fundraising and marketing communications experts. Plus, of course, some fun stuff. And at the end you’ll find some great opportunities to get amazingly high-quality training, and it won’t cost you a dime! Continue Reading

Want 17 Surprising Headline Hacks to Boost Click-throughs?

Never be ashamed of your headlines again!!!

Never be ashamed of your headlines again!!!

I know you’re working overtime to get more folks to pay attention to what you have to say. You want them to listen to you. You want them to volunteer with you. You want them to attend your events. You want them to support you. Where do you begin?

Get them to notice you! In How to Write an Irresistible Headline on the Convince and Convert blog you’ll learn how. I commend the full article to you. For me, here are the highlights:Continue Reading

Can’t Scan it? Ban it! 10 Reasons Nonprofit Appeals Tank

Get 10 Ways to Make Your Content Scannable

Get 10 Ways to Make Your Content Scannable

Stop Making Me — and Your Readers — Work

If reading your appeal seems like hard work to me, than why should I bother? I work all day! If reading your appeal seems like a struggle for comprehension, then what’s the point? I struggle to understand stuff all day.

My brain needs a rest.

Even more, my brain would enjoy a treat. Something that lights up my pleasure centers and makes me feel good.

Does your appeal do that for your would-be donors? Or does it require them to put in great effort to get through it?

Reading may be a breeze for you. But it’s not for everybody. Lots and lots of folks suffer from a range of “reading processing disorders” that make it difficult for them to plow through a bunch of dense text.Continue Reading

6 Types of Modern Jargon to Avoid in Your Fundraising Appeal

Person scratching head

Huh? I’ve no idea what you mean.

Who writes your annual appeal letter? If it’s your executive director or your board chair there’s a very good chance it’s filled with jargon. This (pardon my non-jargon language) sucks.

Jargon is the opposite of constituent-centered writing.

It’s not your writer’s fault. Most of us use jargon all the time without being aware we’re doing so. It’s the language we speak when we work together in groups. It’s a sort of short-hand. Acronyms. Labels. Terms of art. It pops up all over the place. But, again, when it comes to using it in your fundraising appeals it’s bad news. Yet it’s exceedingly difficult to avoid. Why?Continue Reading