I know you’re strapped for time. But that’s no excuse for slapping your communications together with the sole purpose of “getting them out there.” Why bother? Checking this task off your list (and maybe reporting to your boss and/or board that you did so) may make you feel a bit better. But it won’t help your readers (and potential supporters) feel good.
If you want to get gifts you must give them. Consider your communications a gift to your supporters. Don’t give something generic. Give something your recipient will appreciate. Ask yourself…Continue Reading