Clairity Click-it: Leadership; Lead Conversion & Storytelling; Marketing Communications; Social Media

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This week’s Click-it has some thought-provoking posts as well as some practical tips.  Hope you enjoy them!  Also, if you meant to sign up for my latest course — designed to help you with critical donor retention — this is your last chance. I know you have the best of intentions. Your donors are super [...]

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Losing Too Many Donors? 5 No-Brainer Ways to Keep Them

Thoughtfully thank donors for their specific gifts if you want their continued, thoughtful giving

  When it comes to improving donor retention, I often try to guide organizations through the process of shifting their thinking – and the culture of their organization – in the direction of gratitude rather than greediness toward their donors. What’s important about making this philosophical shift is that it forces you to think very [...]

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October Nonprofit Blog Carnival Call for Submissions: Tricks or Treats – How Do You Get and Sustain Major Gifts?

Scream Pumpkin

I’m majorly S C R E A M I N G with delight to be hosting this month’s Nonprofit Blog Carnival! So majorly, in fact, that the subject this month is TRICKS or TREATS – How Do You Get and Sustain Major Gifts? Tell us your tricks – the ones that work! Do you HAUNT [...]

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Clairity Click-it: How Philanthropy is Changing; Giving Tuesday; Content Marketing; Retention; Color Psychology; Thank You

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Changes in Philanthropy Click-It: On Nonprofit Fundraising, Physics and Utopia. Heidi Hancock of Mosaic muses on the nature of nonprofit growth, and why it’s probably not realistic to think you can raise an endowment that will set your nonprofit up for life. Giving Tuesday Click-It: Expert Advice on Taking Advantage of #GivingTuesday comes from the [...]

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What My Mother Taught Me and How it Informs My Fundraising Practice

Manners Signpost

  Why and How to Invoke the Power of Thank You My mother was known for having impeccable manners. At her memorial service, it seemed as if every other person who shared a memory talked about her manners. They did so not in a nitpicking way, but in a loving way.  It seemed she always [...]

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3 Rules for Thanking Nonprofit Donors that Should Never Be Broken

Thank you balloons

If you’re not retaining as many donors as you’d like, you’ve no one to blame but yourself. And I’m here to tell you why. You’re Not Thanking Donors Properly. I’m serious. How you handle donor acknowledgements is that important. Yet, sadly, most of you do an absolutely rotten job of showing your donors how much [...]

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Clairity Click-it: How Philanthropy is Changing; Social Media Measurement; Twitter for Nonprofits; Recurring Gifts; Lapsed Donors; Thank You

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Here’s this week’s Clairity Click-it, leading off with a provocative piece about the state of the charitable sector and roaming through a mix of interesting and useful nonprofit marketing and fundraising tips — all designed to help you be the best you can be. Enjoy! Changes in Philanthropy Click-It: Philanthropy Reconsidered: The Paradigm Shift is [...]

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6 Traits of Relationship-Building Nonprofits + 4 Most Effective Ways to Retain Donors

Your donors have bad days too. Learn to be a friend.

Donor retention has continued to plummet every year for the past seven years.  It’s really, truly an awful problem. For some unknown reason, all that hard work you put into acquiring new donors is, seemingly, being wasted. Why? I recently asked folks what ONE word they would use to sum up what is needed to [...]

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Clairity Click-it: Leadership, Text Donations, Mobile Optimization, Saying Thank You

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Here are some important links for you as we head into prime fundraising season. Some will make you think. Others are hands-on and practical. Enjoy! Leadership Click-It: To Be a True Leader, Start by Listening. Check out this podcast where Allison Fine interviews Annie Murphy Paul, author of the upcoming Brilliant: The New Science of Smart, [...]

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The Big Secret – One Word – to Transform Donor Loyalty

Top Secret Stamp

In a recent post about building donor loyalty I promised to reveal my personal #1 SECRET – the one principle that makes the greatest difference to long-term, sustainable fundraising success. I’m going to share that principle here; then I’m going to turn this principle into a word – actually three variations of the same word [...]

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