Clairity Click-it: Fall Extravaganza of Free Nonprofit Resources

Lift your donor up -- along the pathway to passionate philanthropy

It’s mid-September and we’re well on the way towards the year-end rush of “giving season!” Now it’s time to get serious about end-of-calendar-year fundraising.  It’s when folks are most generous, and you don’t want to miss out.  So while I’ll continue to offer links to articles and resources aligned with my top “Dive the Five” […]

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How to Use Psychology to Pre-Suede Donors to Give

Are you leading with a “gift” or “favor” to positively incline your donor to say "yes"

What can you do now to prime the pump so your donors are pre-disposed to give to you when they receive your year-end appeal? In Part 1 of this two-part series I described some new research from Robert Cialdini, author of the seminal Influence: The Psychology of Persuasion, and the new book, Pre-Suasion: A Revolutionary […]

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A Revolutionary Way to Influence Year-End Philanthropy


You asked a bunch of folks to give a year ago. Some did. You thanked them. Once. Maybe twice. Now you want to ask them to give again this year. What’s wrong with this picture? Too often nonprofits ask once; then assume folks who’ve made the decision to give will continue to do so. This […]

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Clairity Click-it Long Week-End: Bounty of Free Nonprofit Resources

Your donor's philanthropic journey begins with you.

Welcome back from summer – at least for my North of the Equator friends.  I hope you had the opportunity to read through some of the resources I offered up in my Summer Click-it Extravaganza.  If not, there’s still time over this long week-end. Now it’s time to get serious about end-of-calendar-year fundraising.  It’s when […]

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Raising More from Your Annual Fund: 6 Donor-Centric Strategies

Team ready to get to know their annual donors!

Annual giving is the cornerstone to any nonprofit fundraising effort. And while some organizations think of annual giving as a way to raise money for their operational expenses and other projects and causes, I’m about to let you in on a secret: It’s not.

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How Leaning Into Fear Can Change the World

Lean into fear to inspire caring

A very accomplished friend of mine recently wrote a beautiful and provocative article I want to share. It resonated with me on many levels, not the least of which spoke to me wearing my hat as a philanthropy facilitator and nonprofit coach. Thank you Tara Mohr for having the courage to share On Political Fear. […]

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How to Use Peer-to-Peer Fundraising to Grow Year-End Giving

P2P fundraising Classy

Thinking about how to get more new donors this year?  Wondering if you should purchase lists? Consider this: Response to peer-to-peer fundraising is about 25% compared with direct-to-donor campaigns where response is 1 – 2%. Why?  People respond better to people than they do to organizations.  Especially when it’s people they know and trust. 

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Lift Up Your Nonprofit Donors with Their Olympic Moment

Give me one moment in time
When I’m more than I thought could be
When all of my dreams are a heartbeat away
And the answers are all up to me

The Olympic torch. The lyrics remembered from a Whitney Houston song sung at the 1988 Olympics Opening Ceremonies.  Chills ran down my spine.  The hairs stood straight on my neck.  Cheesy, I know.  But it got to me. We all yearn for that one moment where we step outside our daily, mundane lives and exceed […]

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Ultimate Guide to Convert Event Attendees into Donors

money plant

Never think of your event as a stand-alone. That’s a waste of your time. Always think in terms of “What’s next?” Events Exist Within a Relationship-Building Context You must always be cognizant of moving folks along a relationship continuum. From awareness… to interest… to involvement… to investment.

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How to Humanize Your Nonprofit Work by Building Empathy

How to Humanize Your Nonprofit Work By Building Empathy

I am so inspired! I recently learned about Van Jones’ virtual reality experiment, Day of Empathy via this video (thank you, thank you, thank you to Nancy Schwartz for writing about this on her Getting Attention nonprofit marketing blog: OMG Experiment to Connect & Activate (Dream Corps Case Study). The idea is to use virtual […]

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