The Meaning of Philanthropy, Not Fundraising – Part 1

The meaning of Culture of Philanthropy

I wish I’d told my younger self “you’re right!  Stick with it; don’t get distracted. Stay the course.” Here’s what I’m talking about: Philanthropy, not fundraising. This has been the tagline for my business and blog since I began Clairification in 2011. It grew naturally out of my experiences working as a frontline development director […]

Continue reading...

10 Ways to Get More Donors for Your Nonprofit – Part 2

10 ways to get more donors for your nonprofit using principles of psychology

In Part 1 of this article I encouraged you to make this the year you begin to study psychology and apply it more to your integrated development (marketing and fundraising) strategy. I shared with you an infographic developed by marketing strategist Gregory Ciotti that some of the psychology underlying human behavior. Because there’s a lot […]

Continue reading...

10 Ways to Get More Donors for Your Nonprofit – Part 1

10 ways to get more donors for your nonprofit using principles of psychology

Today’s focus is on donor retention, as our year-long “Dive the Five” virtual course continues!  In fact, you can use the principles you learn here for donor acquisition as well. In for-profit parlance, we’ll be discussing how to “convert customers.”  In non-profit parlance it’s all about turning prospects into donors and donors into repeat donors. […]

Continue reading...

#ClairityClick-it: Major Gifts, Donor Retention, Online Social Fundraising + Free Resources

Mixed #nonprofit links and free resources

Hope you enjoy these links, free resources and training opportunities. Usually I publish this on Friday, but it’s Spring Break and holiday week for many, so I’m on a wacky schedule. Again, I’ve organized according to three of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s Major Gifts […]

Continue reading...

10 Secrets to Help any Nonprofit Rock Mobile Fundraising

instagram-DRF

“Human beings have always been social animals. The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with our fellow humans.” This sentiment that Claire crafted really spoke to me as I was reading her article the other day. It’s a deep truth. We […]

Continue reading...

How to Fundraise like it’s Yesterday, Today and Tomorrow

How to Fundraise Like it's Yesterday, Today, and Tomorrow

Two good posts recently at re: charity (Brady Josephson) and Future Fundraising Now (Jeff Brooks) about what charities should do today to prepare for tomorrow. Both embrace a quote from Jeff Bezos: I very frequently get the question: ‘What’s going to change in the next 10 years?’ I almost never get the question: ‘What’s not […]

Continue reading...

#ClairityClick-it – Links, Free Resources, Upcoming Training

Mixed #nonprofit links and free resources

#ClairityClick-it is a bi-monthly publication linking to useful resources and insights I find across the web.  This year I’m also selecting articles that highlight the “Dive the Five” 2016 fundraising fundamentals we’re collectively digging into in depth over the course of this year. For more on this, read Want to Guarantee Fundraising Success? Dive These […]

Continue reading...

12 Ways to Take Your Nonprofit Blog from Mind-Numbing to Mesmerizing

Is your content causing light bulbs to pop for your potential supporters? If not, what can you do about it?

Ah, social content marketing. I’ve told you it’s one of the fundamental “Dive the 5” strategies you must master to be successful with fundraising in today’s marketplace. Which is why I want to share with you some quick and easy tips to take your blog (or e-newsletter*) from a snoozefest to a usefest. You see, […]

Continue reading...

How to Handle Nonprofit Boards Who Won’t Play Nice

Are you and your board locked in combat -- often knocking each other down?

Recently I posed the question “To board or not to board?” It was meant to be rhetorical. To get you to think about what may/may not be working with your board. And/or with the board’s relationship with your E.D. And/or with your board’s engagement with fundraising. Because unless you’ve got smooth sailing in these regards, […]

Continue reading...

Clairity Click-it: 5 Fundraising Fundamentals; Free Resources

Clairity Click-it includes links to fundraising and nonprofit marketing resources from around the web.

The people have spoken! You’d like more original articles from me, and you still want curated resources and links to free stuff and great training opportunities, and you’d like about the same number of emails. So… I’m moving the “Click-it” to twice/month to make space for more original articles.  And, as promised, this year I’ll […]

Continue reading...