Clairity Click-it: How Philanthropy is Changing; Giving Tuesday; Content Marketing; Retention; Color Psychology; Thank You

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Changes in Philanthropy Click-It: On Nonprofit Fundraising, Physics and Utopia. Heidi Hancock of Mosaic muses on the nature of nonprofit growth, and why it’s probably not realistic to think you can raise an endowment that will set your nonprofit up for life. Giving Tuesday Click-It: Expert Advice on Taking Advantage of #GivingTuesday comes from the [...]

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What My Mother Taught Me and How it Informs My Fundraising Practice

Manners Signpost

  Why and How to Invoke the Power of Thank You My mother was known for having impeccable manners. At her memorial service, it seemed as if every other person who shared a memory talked about her manners. They did so not in a nitpicking way, but in a loving way.  It seemed she always [...]

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3 Rules for Thanking Nonprofit Donors that Should Never Be Broken

Thank you balloons

If you’re not retaining as many donors as you’d like, you’ve no one to blame but yourself. And I’m here to tell you why. You’re Not Thanking Donors Properly. I’m serious. How you handle donor acknowledgements is that important. Yet, sadly, most of you do an absolutely rotten job of showing your donors how much [...]

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Clairity Click-it: How Philanthropy is Changing; Social Media Measurement; Twitter for Nonprofits; Recurring Gifts; Lapsed Donors; Thank You

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Here’s this week’s Clairity Click-it, leading off with a provocative piece about the state of the charitable sector and roaming through a mix of interesting and useful nonprofit marketing and fundraising tips — all designed to help you be the best you can be. Enjoy! Changes in Philanthropy Click-It: Philanthropy Reconsidered: The Paradigm Shift is [...]

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6 Traits of Relationship-Building Nonprofits + 4 Most Effective Ways to Retain Donors

Your donors have bad days too. Learn to be a friend.

Donor retention has continued to plummet every year for the past seven years.  It’s really, truly an awful problem. For some unknown reason, all that hard work you put into acquiring new donors is, seemingly, being wasted. Why? I recently asked folks what ONE word they would use to sum up what is needed to [...]

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Clairity Click-it: Leadership, Text Donations, Mobile Optimization, Saying Thank You

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Here are some important links for you as we head into prime fundraising season. Some will make you think. Others are hands-on and practical. Enjoy! Leadership Click-It: To Be a True Leader, Start by Listening. Check out this podcast where Allison Fine interviews Annie Murphy Paul, author of the upcoming Brilliant: The New Science of Smart, [...]

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The Big Secret – One Word – to Transform Donor Loyalty

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In a recent post about building donor loyalty I promised to reveal my personal #1 SECRET – the one principle that makes the greatest difference to long-term, sustainable fundraising success. I’m going to share that principle here; then I’m going to turn this principle into a word – actually three variations of the same word [...]

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You Can’t EXPLAIN People into Caring – Nonprofit Social Media Messages that Work

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  “We’re the best kept secret around.” “No one knows what we do.” “If folks understood the depth and breadth of our work they’d want to support us.” Does this lament sound familiar? It’s probably the most common complaint I hear from nonprofits. And all too often folks think the answer is hiring someone to [...]

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Clairity Click-it: Best Fundraising Asks; Loyalty Metrics; Cultural Change; Maximize Time on Social Media; LinkedIn

Here”s your ‘Back to School’ Clairity Click-it. It’s a good time to learn a few new tricks — and there are plenty of them here for you to noodle on and sink your teeth into.  Let’s take a look! Best Fundraising Asks Click-It: Your Favorite Fundraising Asks or Offers in Your Appeals? Kivi LeRoux Miller [...]

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6 Best Ways to Make Storytelling Part of Your Nonprofit Culture

How do you fill the brains of your staff, volunteers and donors with stories about your organization?

Everyone loves a good story. Everyone. Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this [...]

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