Clairity Click-it: Event Marketing, Headlines, Writing, Major Gifts + Master Class

Two computer mice in discussion

This week’s Click-it is another eclectic mix of stuff I think you’ll find really, really useful. The post on headlines has already changed my life! And at the end you’ll find a great opportunity to join a cool major gifts Master Class. I promise, it’s a good one.

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Too Many Hats? 3 Secrets You Need to Build a Fundraising Marketing Team

Hats off to the newly released report from Kivi LeRoux Miller! See what it means for you.

I recently had the privilege of presenting at the ALDE Conference, during the course of which I had the good fortune to listen in on the Keynote Address presented by Kivi LeRoux Miller. It got me to thinking about becoming a nonprofit milliner. Say what? Well, here’s the deal. I’m sure I could do a […]

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Clairity Click-it: Online Fundraising, Donor Engagement, Social Media, Writing + Free Stuff

Click-it!

The Click-it is jam-packed with meaty articles this week – lots of stuff you can really use from some of my favorite writers/fundraising and marketing communications experts. Plus, of course, some fun stuff. And at the end you’ll find some great opportunities to get amazingly high-quality training, and it won’t cost you a dime!

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Surprising Science: Do Men and Women Respond to Different Fundraising Appeals?

man and woman

Male Donors Respond Best to Pitches That Stress Self-Interest, Study Says. I came across this Stanford research study in the Chronicle of Philanthropy, and I have to say I’m surprised. The article claims there’s an “empathy gap” between men and women. Because of this, it advises emphasizing how the prospective male donor will benefit from […]

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Clairity Click-it: Philanthropists; Creative Stuff: YouTube, Twitter, Visuals; Thanking

Click-it!

Happy Friday the 13th! It’s my lucky day – both I and my son were born on Friday the 13th – so I feel only good things can happen today. Speaking of which, I’ve got some lovely “feel good” goodies for you today. Since “Heart Day” is tomorrow, let’s start with philanthropy – meaning “love […]

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Want 17 Surprising Headline Hacks to Boost Click-throughs?

Never be ashamed of your headlines again!!!

I know you’re working overtime to get more folks to pay attention to what you have to say. You want them to listen to you. You want them to volunteer with you. You want them to attend your events. You want them to support you. Where do you begin? Get them to notice you! In […]

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Clairity Click-it: Boards & Fundraising; Storytelling; Social Media; Email

Click-it!

First, you’ve still got time to send your donors some Valentine’s Day love. If you missed Monday’s post, check it out here. Meanwhile, today I’ve got another eclectic mix of links for you from across the World Wide Web – both from nonprofit and for profit sources. Enjoy!

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8 Top Ways to Send Nonprofit Donors Love on Valentine’s Day

Monterey Bay Aquarium shares the love with their donors.

Valentine’s Day offers the perfect opportunity for donor stewardship! I hope that by now you know donor retention is the name of the game. It costs so much more to acquire a new donor than to keep an existing one. Yet too few nonprofits have serious, intentional donor stewardship programs in place. Because of that, […]

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Clairity Click-it: Give to Donors with Thank You’s and Stories

Click-it!

It’s the last Friday in January, which means Valentine’s Day is right around the corner. That’s a great day to send your donors some love – and that’s what Monday’s post will be all about. So… keep your eyes peeled! Meanwhile, today I’ve got stuff to get you in a giving and sharing mood. Today […]

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Top 10 Nonprofit Leadership Lessons for 2015: Think Differently

Think different

The Fast Company Blog gives us The Top 10 Best Business Lessons Of 2014. They’re all lessons in leadership. Here’s how I see them applying to your nonprofit in the coming year: 10 Nonprofit Leadership Lessons to Unlock Your Potential This Year

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