#ClairityClick-it – Links, Free Resources, Upcoming Training

Mixed #nonprofit links and free resources

#ClairityClick-it is a bi-monthly publication linking to useful resources and insights I find across the web.  This year I’m also selecting articles that highlight the “Dive the Five” 2016 fundraising fundamentals we’re collectively digging into in depth over the course of this year. For more on this, read Want to Guarantee Fundraising Success? Dive These […]

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12 Ways to Take Your Nonprofit Blog from Mind-Numbing to Mesmerizing

Is your content causing light bulbs to pop for your potential supporters? If not, what can you do about it?

Ah, social content marketing. I’ve told you it’s one of the fundamental “Dive the 5” strategies you must master to be successful with fundraising in today’s marketplace. Which is why I want to share with you some quick and easy tips to take your blog (or e-newsletter*) from a snoozefest to a usefest. You see, […]

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How to Handle Nonprofit Boards Who Won’t Play Nice

Are you and your board locked in combat -- often knocking each other down?

Recently I posed the question “To board or not to board?” It was meant to be rhetorical. To get you to think about what may/may not be working with your board. And/or with the board’s relationship with your E.D. And/or with your board’s engagement with fundraising. Because unless you’ve got smooth sailing in these regards, […]

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Clairity Click-it: 5 Fundraising Fundamentals; Free Resources

Clairity Click-it includes links to fundraising and nonprofit marketing resources from around the web.

The people have spoken! You’d like more original articles from me, and you still want curated resources and links to free stuff and great training opportunities, and you’d like about the same number of emails. So… I’m moving the “Click-it” to twice/month to make space for more original articles.  And, as promised, this year I’ll […]

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Leap Day Nonprofit Dilemma: To Board or Not to Board


“My board is driving me nuts!“ Today is “leap day” — that little something extra we’re given every four years, just to slow things down a bit and make February last a bit longer. Leap day has something in common with nonprofit boards of directors — that little something extra, volunteers put in charge of […]

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How to Increase Your Fundraiser Proceeds with Peer-to-Peer Fundraising

PeertoPeerFundraising (1)

Do you want to increase your fundraising proceeds dramatically, without significantly increasing your resources? In this post, you’ll learn how to effectively increase your fundraising proceeds through use of online Peer-to-Peer fundraising. What is Peer-to-Peer Fundraising? Peer-to-Peer fundraising (P2P fundraising) is the idea of leveraging your cause/organization’s supporters and empowering them to become your best […]

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Clairity Click-it: Dive the Five Fundraising Fundamentals

Clairity Click-it includes links to fundraising and nonprofit marketing resources from around the web.

This year I’ll be sharing a lot of resources related to the “Dive the Five” fundamental principles we’ll be discussing in our ongoing virtual fundraising curriculum. You remember them, don’t you? Major Gifts Donor Retention Social Media Content Marketing Culture of Philanthropy I want you to use these “buckets” as an organizing framework for your […]

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3 Content, Social and Online Marketing Media for Every Nonprofit

Online Marketing

Today we continue with Clairification’s virtual online curriculum – 5 Things Nonprofits and Fundraisers Must Do to Succeed in 2016. Last week I introduced the concept of integrating donor-centered fundraising with online social content marketing. I’ve found that most fundraisers and executive directors think they know more about the first part of this two-part equation […]

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Successful Storytelling: 5 Foolproof Ways to Raise Money

Draw your audience in by capturing their imagination with a compelling tale!

Content is the heart of your successful fundraising strategy. If you don’t sell it, you won’t connect with your audience. And if you don’t do that, you haven’t got a snowball’s chance in you know where to persuade folks to give to you to further your mission. This is where learning to become a master […]

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Integrate Fundraising and Content Marketing for Nonprofit Survival

Integrate Fundraising and Content Marketing

Your year-long “Dive the Five” virtual course continues! I’ve selected five major themes – fundamental nonprofit fundraising strategies — to discuss with you this year in depth. Strategies that are so important to your success in 2016 – and beyond – that I want to be certain (1) you’ve got them on your priority list, […]

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