Spring Clairity Click-it: Email Marketing, Donor Newsletters, Small Gifts Matter, Donor Stewardship

Mouse clicking computer mouse

Yes, it turned to spring at 12:57 p.m. early this morning. It’s a good time to do a little spring cleaning. Clear out the mistakes and the old stuff that’s no longer working for you. Keep the basics.  Freshen up with some new stuff, or just tweak things a little. This week’s links for nonprofit [...]

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Is the Civil Sector in Death Spiral Mode?

Withering tree

Today’s post is a quick – yet very thought-provoking – share. I happened upon Ruth McCambridge’s feature story for Nonprofit Quarterly, Jeremy Rifkin: The Future of the Economy is There for the Civil Sector to Claim.  In it she dissects Rifkin’s op ed for the New York Times, “The Rise of Anti-Capitalism.” I often hear [...]

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WARNING: Your Fundraising Communications are Too Pretty

Thumbs up!

Creative is great. I see lots of beautiful newsletters, web pages and email appeals. They have great design, colors, photos and even videos. But they have a problem.

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Clairity Click-it: Mobile, Newsletters, Volunteer Recruiting, Writing, Engaging Board, Stories

Mouse clicking computer mouse

I love this week’s links because they’re both thought-provoking and actionable. Pick one that speaks to you, and consider doing something different. Heck, the only way we grow is through experimenting. Take chances! Make mistakes! Mobile  Click-it: Mobile for Good: A How-To Fundraising Guide for Nonprofits by Heather Mansfield at Nonprofit Tech for Good is [...]

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Can I Sizzle You a Story? 2 Things Caught My Attention This Week

Hugh MacLeod Trick to Marketing

I know you’ve got a nice juicy steak. And you think that’s amazing.  And it is. But it’s not enough to make me buy it. Why not? I’ll tell you why not. You’ve got to sizzle it! Two articles caught my attention this week, and each provides the answer to how nonprofits can share what [...]

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Clairity Click-it: Sharing, Pinterest, G+, Databases, Content Marketing, Emotion

I love this week’s links because they’re both thought-provoking and actionable. Pick one that speaks to you, and consider doing something different. Heck, the only way we grow is through experimenting. Take chances! Make mistakes!

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9 Key Nonprofit Communications Tools to Woo Donors: Part 2

This above all: Listen to build relationships. Don't yell. It's not about you.

In Part 1 we covered 5 steps to woo your donors with a communications strategy. Today we’ll look more closely at 9 key communications tools you can use effectively to build closer relationships with your supporters. Some are extraordinarily simple. It’s just that many nonprofits fail to use these tools consistently, or well. If you [...]

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Creating a Donor Communications Plan to Woo Your Supporters: Part 1

Learn a holistic approach to marketing and fundraising to take your organization to the next level!

You want to be the favorite child, don’t you? Did you know that half of donors give 2/3rds of their annual giving to a single charity. That’s why you want to become the “favorite.” Wouldn’t it be terrific if your donors adopted you and thought of you as a member of their family? Truly, that’s [...]

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Clairity Click-it: Finding Donors, Power of Parody, Gratitude, Leadership, Content Marketing

Mouse clicking computer mouse

Mixed bag today. From funny and unusual to serious and thought-provoking. You’ll definitely find something of interest here. Take a look! Finding Donors Click-It: Low Hanging Fruit. This cartoon from Hugh MacLeod at Gaping Void made me wonder. How might this apply to your donor cultivation strategy? Maybe the reason you’re not finding more donors [...]

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Top 5 Reasons Your Nonprofit Will Fail Absent Inbound Marketing

Ricky Ricardo and Lucille Ball

Earlier this year I posted on the ONE big thing nonprofits absolutely must do in 2014: Adopt an integrated (fundraising combined with communications – no more silos, please!) inbound marketing strategy. Well… it seems like a lot of folks didn’t know what I meant.  Or if they did know, they had a whole bunch of [...]

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