How to Use Peer-to-Peer Fundraising to Grow Year-End Giving

P2P fundraising Classy

Thinking about how to get more new donors this year?  Wondering if you should purchase lists? Consider this: Response to peer-to-peer fundraising is about 25% compared with direct-to-donor campaigns where response is 1 – 2%. Why?  People respond better to people than they do to organizations.  Especially when it’s people they know and trust. 

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Lift Up Your Nonprofit Donors with Their Olympic Moment

Give me one moment in time
When I’m more than I thought could be
When all of my dreams are a heartbeat away
And the answers are all up to me

The Olympic torch. The lyrics remembered from a Whitney Houston song sung at the 1988 Olympics Opening Ceremonies.  Chills ran down my spine.  The hairs stood straight on my neck.  Cheesy, I know.  But it got to me. We all yearn for that one moment where we step outside our daily, mundane lives and exceed […]

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Ultimate Guide to Convert Event Attendees into Donors

money plant

Never think of your event as a stand-alone. That’s a waste of your time. Always think in terms of “What’s next?” Events Exist Within a Relationship-Building Context You must always be cognizant of moving folks along a relationship continuum. From awareness… to interest… to involvement… to investment.

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How to Humanize Your Nonprofit Work by Building Empathy

How to Humanize Your Nonprofit Work By Building Empathy

I am so inspired! I recently learned about Van Jones’ virtual reality experiment, Day of Empathy via this video (thank you, thank you, thank you to Nancy Schwartz for writing about this on her Getting Attention nonprofit marketing blog: OMG Experiment to Connect & Activate (Dream Corps Case Study). The idea is to use virtual […]

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How to Use the Multiplier Effect to Inspire Annual Giving

What Multiplication Can Teach Fundraisers about Asking

People love to S-T-R-E-T-C-H their dollars. This is the basic psychology underlying “BOGO” (Buy One; Get One free) and “2 for the price of 1” sales.  For a variety of reasons, we’re crazy about getting a good deal! If I get more for my money, that’s smart. It’s frugal to find ways to leverage our […]

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What’s Nonprofit Content’s Purpose? Awareness or Money?

Are you focusing on the purpose of your content marketing?

I know you’re probably thinking “both.” Or maybe you’re thinking “awareness.” That’s why, too often, nonprofit communications are considered the step-child of fundraising. A support function, rather than an essential one. Because your answer to the question “What’s the purpose of our nonprofit content marketing” should be MONEY.

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9 Simple Ways to Reach Different Generations of Donors Successfully

9 Simple Ways to Reach Different Generations of Nonprofit Donors Successfully

We’re in the midst of a generational shift: Millennials have recently surpassed Boomers as the largest generation in America, and have surpassed Generation X as the largest part of the American workforce. As these changes happen, nonprofits should take a look at their marketing channels and make sure they are using the right methods to […]

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Clairity Click-it Summer Reading: Extravaganza of Free Nonprofit Resources

Mixed #nonprofit links and free resources

I’ve got a cornucopia of useful practical tools to help you here – enough to last the entire rest of the summer – and then some! If you don’t have time to click through to all these great resources now, this is a “Click-it” edition you’ll seriously want to tuck away for when you’re ready. […]

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10 Ways to Build Donor Trust and Overcome Negative Views about Charities


What prompted me to write this article was a recent post by Matthew Sherrington on the 101 Fundraising Blog about the dangers to the public benefit sector posed by erosion of trust.  We’ve known for some time that whenever there’s a charity scandal, the bad behavior of one player can become detrimental to all.  But […]

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Nonprofit Overhead Worth: When is More not Less?

Nonprofit Overhead Cost: When is More Not Less?

In A dollar more (vs. a dollar less) Seth Godin provocatively suggests you consider a race to the top. This made me immediately think of the nonprofit overhead conundrum.  Too many nonprofits feel stuck with trying to justify the amount of money they spend on staff and infrastructure in a race to lure more donors to […]

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