8 Tips Fundraisers Can Learn From Street Beggars

Your money can become my sandwich What I learned from a street beggar* (see “Note” below). Last week a street beggar — aka panhandler — asked me for money and I gave it to her.  I don’t usually do this because I wonder how the money may be used and tend to give, instead, to […]

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What Do You Call a Development Staffer Who Facilitates Philanthropy?

Donor engagement guide helps facilitate the philanthropic journey

A super star! Seriously, that’s what you are.  But you may be wondering why I ask. What’s in a name? Recently, veteran fundraiser Jerrold Panas weighed in on the subject of development titles. He noted he prefers “Charitable Gift Planner,” “Chariable Gift Counselor,” and “Director of Donor Services” to the most often used “Director of […]

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Be Clairaudient to Make Your Nonprofit Donors Happy

Listening Woman

Ever hear of “A.Word.A.Day” with Anu Garg?  I hadn’t. Until a friend recently shared with me that day’s word. She said, “this one’s all about you!” The word? Clairaudience. It’s a perfect word for fundraisers, because it’s precisely what you must do – a skill you absolutely must have – if you’re to succeed with […]

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Clairity Click-it: Culture of Philanthropy; Online Social Fundraising; Food for Thought

Mixed #nonprofit links and free resources

Hope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to two of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s: Online Social Fundraising Culture of Philanthropy There are also some “food for thought” articles in other areas, plus links to free resources and […]

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6 Keys to Rock Thank You Calls and Retain More Donors

Phone woman

You’ve got to make donor retention more of a priority. It’s one of the top five things your nonprofit must do to survive and thrive in today’s competitive nonprofit marketplace. Research shows the average nonprofit in the U.S. loses 79% of donors after the first gift!!!!! To make matters worse, the probability that a donor […]

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The Meaning of Philanthropy, Not Fundraising – Part 2

In Part 1 I laid out why philanthropy inspires, and fundraising tires. Fundraising must be done, of course, but there’s something about how it’s been practiced in the past that turns too many people off.  It’s been connoted as being all about money, when really it’s all about valued outcomes. These valued outcomes are shared […]

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#Clairity-Click it: Donor Retention, Major Gifts, Online Social Fundraising +Training + Free Stuff

Mixed #nonprofit links and free resources

Hope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to three of the top 5 areas I’m hoping you’re working on improving this year.  This week it’s Major Gifts Donor Retention Online Social Fundraising There are also “food for thought” articles in other areas, plus links to free resources and […]

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The Meaning of Philanthropy, Not Fundraising – Part 1

The meaning of Culture of Philanthropy

I wish I’d told my younger self “you’re right!  Stick with it; don’t get distracted. Stay the course.” Here’s what I’m talking about: Philanthropy, not fundraising. This has been the tagline for my business and blog since I began Clairification in 2011. It grew naturally out of my experiences working as a frontline development director […]

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10 Ways to Get More Donors for Your Nonprofit – Part 2

10 ways to get more donors for your nonprofit using principles of psychology

In Part 1 of this article I encouraged you to make this the year you begin to study psychology and apply it more to your integrated development (marketing and fundraising) strategy. I shared with you an infographic developed by marketing strategist Gregory Ciotti that some of the psychology underlying human behavior. Because there’s a lot […]

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10 Ways to Get More Donors for Your Nonprofit – Part 1

10 ways to get more donors for your nonprofit using principles of psychology

Today’s focus is on donor retention, as our year-long “Dive the Five” virtual course continues!  In fact, you can use the principles you learn here for donor acquisition as well. In for-profit parlance, we’ll be discussing how to “convert customers.”  In non-profit parlance it’s all about turning prospects into donors and donors into repeat donors. […]

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