Philanthropy, Not Fundraising: I Have a Dream 2015

Photo of moon rise

I have a dream for 2015 – and beyond. I have a dream  this is the year your organization will move beyond defining yourself by what you’re not (nonprofit) and will begin to define yourself by what you are (social benefit). I have a dream  this is the year your people will move from an […]

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Clairity Click-it: What You Missed/Second Chance Edition – Annual; Events; Donor Retention; Nonprofit Communication

Computer mouse, with mouse

Today I’ve got my personal round-up edition with the TOP 10 POSTS on the Clairification blog as selected by you – my wonderful Clairification readers. I’ll no doubt be writing more about these topics in the coming year, but if there’s something you’d particularly like me to address please send me a direct email at […]

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7 Proven Keys to Inspire Nonprofit Boards to Lead and Give

Key to the heart

My first year as a nonprofit fundraiser was before social media, cell phones, email, computers and even FAX machines. I had never heard the term “information overload” and I wasn’t distracted by interruptions every five minutes.  Why do I mention this? Because in today’s fast-paced world we are often so bombarded with bells, whistles and […]

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What “Chopped” can Teach Fundraisers about Productivity and Passion

passion

One of my secret pleasures is watching the show “Chopped” show on the Food Network. Today I watched an episode that just had me bawling at the end. It was the most heartwarming show I’ve ever seen. And it reminded me of why all of you do the work that you do in the social […]

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Clairity Click-it: Looking Forward to 2015 Edition w/Board, E.D. and Staff Roles, Social Media; Content Marketing; Donor Databases

Mouse with computer mousee

Today I’ve got my looking forward into 2015 edition with some ideas as you’re continuing to make your plans (aka New Year’s resolutions) to get you off on the right foot and assure you blast through your 2015 goals and objectives (I know, it usually comes on Friday, but I was playing hooky last week). […]

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Whither the Nonprofit Sector in 2015? 6 Ways to Assure Yours Doesn’t Wither

Think big to grow and bear fruit; Think small and wither.

I chose the word “w(h)ither” in my title very deliberately. It can mean “Where are you going?” It can also mean “Dying on the vine.” Which does it mean for you and your nonprofit? If the former, where are you going? You’ll find some “To Do’s” in this article to help you on your way […]

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Clairity Click-it: Year End Edition w/Tips, Resolutions, Predictions + More Gifts!

This week's Clairity Click-it Gifts -- wrapped up in my blog. Open them!

Today I’ve got my year-end edition with some final tips for the end of the year, some ideas as you’re making your new year’s resolutions and a list of predictions to get you off on the right foot in 2015. Don’t miss the practical, last-minute stuff, and tape these resolutions and predictions next to your […]

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Still Time to Get 7 Perfect Holiday Email Subject Lines

Email openings

Still stuck for subject lines for your year-end emails? The subject line is like the outer envelope for direct mail. It’s the window into your message. Make sure it’s wide open and gives a glimpse of something that grabs folks’ attention. Make it intriguing, urgent, exciting, compelling, emotional, shocking or funny. The more useful and […]

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Clairity Click-it: Civil Society; Boost Blog Traffic; Email; More Gifts

This week's Clairity Click-it Gifts -- wrapped up in my blog. Open them!

Today I’ve got another eclectic Clairity Click-it mix of tips for you from both fundraising and marketing blogs. Plus I’ve got some real food for thought that goes to the heart of your fundraising and marketing strategy. Take a read, and see if you don’t find a nugget or two that makes you sit up […]

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Can’t Scan it? Ban it! 10 Reasons Nonprofit Appeals Tank

Get 10 Ways to Make Your Content Scannable

Stop Making Me — and Your Readers — Work If reading your appeal seems like hard work to me, than why should I bother? I work all day! If reading your appeal seems like a struggle for comprehension, then what’s the point? I struggle to understand stuff all day. My brain needs a rest. Even […]

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