Clairity Click-it: Mobilegeddon; Social Action; Benchmarks; Major Gifts; Leadership + Learning Opptys

Mouse with computer mousee

Click it! Once again it’s the end of the week. Woo hoo! Time for your weekly serving of interesting links from around the web. This week, they’re mostly nonprofit specific. And they’re useful too! There’s help if you need to get your website mobile ready. Plus social media guidelines to get you a bit more […]

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Clairity Click-it: Keep Donors; Make a Case; Neuromarketing; Appeal Frequency + News to Use

Mouse with computer mousee

Click it! Want to keep more donors? This week’s Click-It will show you how in a number of different ways. Create magical experiences for supporters by taking a page from Disney. Craft a persuasive case for support by stepping into your donor’s shoes and asking yourself, and your team, some critical questions. Learn more about […]

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The Heart of Effective Major Donor Development: It’s Not Money

The heart of major donor development is customer service

The heart of major donor development is demonstrating impact and showing gratitude. Continually. Everyone wants to develop a major gifts program. Or to strengthen their existing major gifts program. Why? Because they want to raise more money. If you approach major gifts development solely from this perspective you’ll ultimately fail. You might raise more money […]

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Clairity Click-it: Ice Bucket Aftermath, Integrated Fundraising/Marketing, Prospecting, Change + Learning Opps

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There’s a whole bucket full of interesting, practical and inspiring stuff in this week’s Click-It (and I don’t mean an ice bucket)! I’ve got stuff about what you must do to compete in a digital marketplace… articles about integrating fundraising and marketing (which I’m passionate about)…  stuff about types of skills to look for in […]

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Borrow from Jimmy Fallon to Keep More Donors

Set aside some time to show gratitude - you'll be doubly rewarded!

Set aside some time to show gratitude – you’ll be doubly rewarded! TYIF! If you’re a fan of late-night talk show host Jimmy Fallon, you know he sets aside time every Friday night to write thank you letters. I think of it as “TYIF” (“Thank You It’s Friday). Jimmy’s notes are usually creative and thought-provoking, […]

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Clairity Click-it: Nonprofit Staffing, Online Gratitude, Neuromarketing, Social Media, LinkedIn + Learning Opps

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This week’s Click-It includes some really cool tips I’ve found for you across the web. Lots of practical stuff, plus some interesting data about how the human brain processes information. I also learned about a new website that might help you persuade your board to add a new position (or increase your salary). And, as […]

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Clairity Click-it: Nonprofit Social Media, Fundraising Ideas + Learning Ops for You

Mouse with computer mousee

This week’s Click-It is nice and fat, offering a big mix of social media tips I’ve found for you across the web. Some are nonprofit specific; some are ideas you can steal from the for profit world. If your social media plan isn’t working, or you’re working too hard, check these out. Plus, of course, […]

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9 Amazing Secrets You Need to Get a Major Donor Meeting

girl milking cow

Did you know you’re 85 percent on your way to securing a gift if you can get your prospect to agree to a visit? So says veteran major gifts fundraiser Jerold Panas in his iconic book, Asking. He also says, “If you want to milk a cow, sit by its side.” But … how do […]

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Clairity Click-it: GenX, Retention, Video, Decision-making + Learning Ops for You

Mouse clicking computer mouse

This week’s Click-it is another eclectic mix of some really interesting stuff I’ve found for you across the web. I really like this week’s collection; I believe you’ll find it surprisingly thought-provoking. And at the end you’ll find some great learning opportunities you won’t want to miss!

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Do You Want to Double Your Donations? Seize Matching Gifts!!!

Your matching donations will melt away -- unless you seize them!

Children crave sugar, cars want gasoline, and nonprofits need money to operate at full capacity. While moms bake their children cookies and drivers give their cars all the fuel they need, nonprofits have donors to keep them running. Nonprofits need all the dollars they can get, which is why increasing fundraising from matching gifts is […]

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